What are the best research topics in digital marketing?

Question

Could someone tell me what are some of the best research topics in Digital Marketing?

Answer 1

Digital Marketing is a very interesting and exciting domain to work in and is also quite rewarding too. There are too many Digital Marketing Research topics that are out there, so, let me share some of the best research topics with you:

• Ad Spending by Format, Digital Ad Spending, Mobile Ad Spending, 
• Content Marketing, Programmatic Buying, Multichannel Marketing, 
• B2B Email users, Cost per Click (CPC), Click-through Rate (CTR), 
• Paid Content, Instant Messaging, Geolocation, Consumer Behavior, Consumer Behavior, etc.

Aspiring for a great career in Digital Marketing? Have a look at Intellipaat’s Digital Marketing certification from Intellipaat, and also watch our YouTube video on the Digital Marketing tutorial for beginners.