Power BI - Is there a way to conditionally format a text column if it does NOT meet a criteria?

Question

How can I format a conditional text column if it not meet a criteria 

Eg:

I want to format the data with a,b,c which is not equal to x

ID | code | letter
------------------
1  | 123  | a
2  | 345  | b
3  | 567  | x
4  | 789  | c
-----------------

Answer 1

Use the following measure 

Measure = If(FIRSTNONBLANK('Table'[letter]; [letter]) = "x"; BLANK(); "#AABBCC")

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