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A) Set up advertising accounts to drive continuous improvement

B) Understand users behaviour and improve the effectiveness of your digital marketing efforts

C) Interact with customers on your website to increase conversion

D) Predict your users next move based on previous data

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The correct answer to the question “What do Website Analytics allows you to do” is option (b). Understand user's behavior and improve the effectiveness of your digital marketing efforts. Because Website Analytics is all about understanding the online behavior of its users, to track, and measure, the key performance metrics, and thus enhance the effectiveness of the Digital Marketing efforts. Digital Marketing is a very trending domain right now, and every company is hiring Digital Marketers. So, if you wish to become one, check out the Digital Marketing course from Intellipaat. And also have a look at the following video on Digital Marketing Courses for Beginners to help you better understand the domain.

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