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A) census data

B) assessment of sentiment

C) voter mobilization

D) group clustering

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Voter mobilization Option (C) is the correct answer. The main goal of a political party is to use big data analytics is voter mobilization. These parties use Big data to attract voters by knowing about what issues interest them and conduct related campaigns. In the last presidential elections of the USA, Big data analytics played a major role in the Republican Party win.

You can watch this video on Big data Analytics by Intellipaat for an overview of Big Data:

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