Here are the few examples how different companies use predictive analytics:
- Netflix – for recommendations using algorithms on the user's data like demographics, watch history, search keywords, etc.
- American Express – for predicting the fraud activities and finding the customers that are a risk to the company.
- Harley Davidson – for identifying the high-potential customers who are more likely to buy, to generate lead, and close sales.
- Sprint – for predicting the customers who are more likely to churn, and identifying what customer wants.
- Volvo – for predicting the useful and comfortable features for the customers
If you are interested to learn Predictive Analytics, I suggest these Data Analytics Certification and Data Science online courses by Intellipaat.
You can watch this video to know the more use cases of predictive analytics:
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