Who uses predictive analytics?

Question

Can anyone tell me how companies use predictive analytics?

Answer 1

Here are the few examples how different companies use predictive analytics:

• Netflix – for recommendations using algorithms on the user's data like demographics, watch history, search keywords, etc.
• American Express – for predicting the fraud activities and finding the customers that are a risk to the company.
• Harley Davidson – for identifying the high-potential customers who are more likely to buy, to generate lead, and close sales.
• Sprint – for predicting the customers who are more likely to churn, and identifying what customer wants.
• Volvo – for predicting the useful and comfortable features for the customers

If you are interested to learn Predictive Analytics, I suggest these Data Analytics Certification and Data Science online courses by Intellipaat.

You can watch this video to know the more use cases of predictive analytics: