What is value proposition in digital marketing strategy?

Question

Can anyone tell me what is value proposition in a digital marketing strategy?

Answer 1

A value proposition is an integral part of the process in your digital marketing strategy that describes the quantifiable benefits that individuals or organizations making an offer promise to deliver. Its development depends on a review and analysis of the benefits, costs, and value that an organization can deliver to its customers, prospective customers, and other constituent groups within and outside the organization.

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