How google analytics helps businesses?

Question

Could someone tell me how Google Analytics is helping business grow?

Answer 1

Any analytics put to proper use has the potential to leverage business operations and generate more revenues. And if you are using industry-leading analytics in a proper way, then your business is bound to flourish. Let’s track the key benefits one gets if uses Google Analytics on his business website:

• Helps in determining the customer demographic
• Helps in locating their geographic location 
• Helps in determining the most searched keyword in your website
• Helps in finding out the most sought-after product in your business
• Helps in tracking the progress of the marketing campaign
• Helps in tracking your goals in google analytics and you can estimate the growth and failure of your business in real-time
• Helps in better understanding your competitors
• To understand why customers are not having a great experience on your website

Want to track the above points? Then become a Business Analyst with the help of Intellipaat which provides curated course on Business Analyst Certification for you to excel in your career.