How can businesses benefit from using analytics on their website?

Question

Could someone tell me how does businesses benefit from using analytics on their website?

Answer 1

Well, in layman’s term it could help the business by letting them know from where their customers are coming from exactly.

Analytics used in websites could help them by:

• Boosting revenues or Return on Investment (ROI) by curating the services to individual customers by studying their behavior on their website.
• Giving information on customer demographics
• Tracking and monitoring key indicators like click-through rate, impressions, etc.

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