Digital Marketing is marketing using a Digital platform, to sell product or services, rather than relying on physical marketing methods, like printed posters, flexes, etc. Like every other field, Digital Marketing has goodies and flaws of its own, so let me share the pros and cons of Digital Marketing with you:
Pros of Digital Marketing:
Global reach instantly, lower cost, trackable results, improved conversion rates, etc.
Cons of Digital Marketing:
- Digital Marketing is growing rapidly, so it needs updated and certified professionals, to work with current trends and tools.
- High competition
- Security and privacy issues, regarding the customer’s data collection from online behavior.
If you wish to advance in your career in the Digital Marketing domain with certification, I would recommend you to enroll in Digital Marketing course from Intellipaat, which offers you dedicated instructor-led training and guided projects and exercises. Also, have a look at our YouTube video on Digital Marketing tutorial for beginners to understand better.