Digital marketing is a subset of marketing that uses digital media to highlight a company's strategies, timetables, budget, etc. It is a marketing strategy that defines the company's marketing objectives.
There are different types of digital marketing-
Email Marketing: Email marketing targets a particular group of customers, you can reach these customers through email
Search Engine Optimization(SEO): It is the process of improving a ranking website and increasing its visibility. SEO is one of the most powerful tools by which you can expand your reach to thousands of customers
Social Media Marketing(SMM): It creates brands by reaching the targeted audience through social media platforms like Instagram, Facebook, LinkedIn, Twitter, etc,
Content Marketing: In this business is promoted by creating and sharing relevant articles, videos, Images, and other forms of content.
Pay Per Click(PPC): PPC is a type of internet marketing in which advertisers pay a fee each time whenever they click ads.
Affiliate Marketing: It is a marketing model in which a company asks a third party to generate traffic or generate leads for the company’s products and services.
If you want to learn more about this technology then this digital marketing course offered by Intellipaat is the best choice for you.