What is the definition of an Email Marketing Strategy?

Question

A) A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.

B) A separate strategy outside of your inbound efforts that involves sending an email.

C) A strategy for sending all types of email for your business, including sales emails and administrative emails.

D) A strategy around sending transactional email for your business.

Answer 1

The correct answer to the question “What is the definition of an Email Marketing Strategy” is option ©. A strategy for sending all types of email for your business, including sales emails and administrative emails. Like all the other options, do not define the Email Marketing Strategy completely.

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