What is A/B Testing in Email Marketing?

Question

Could someone tell me what is A/B Testing in Email Marketing?

Answer 1

A/B Testing in Email Marketing is all about finding out which variation A or B, will garner better results. In simple words, there are two sets of Emails that need to send to two different sets of subscribers, and ultimately, when sent, they are analyzed to identify which set of email worked better and created more engagement with subscribers to boost ROI.

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