A/B Testing in Email Marketing is all about finding out which variation A or B, will garner better results. In simple words, there are two sets of Emails that need to send to two different sets of subscribers, and ultimately, when sent, they are analyzed to identify which set of email worked better and created more engagement with subscribers to boost ROI.
If you are interested in learning Digital Marketing, then I would recommend you to take up Intellipaat’s Digital Marketing certification course, which offers you the industry-grade training course, along with guided projects to help you gain the required practical experience. Also, watch the video on How to do Email Marketing and get started.
Back