What are the two main ways of categorizing Digital Marketing

Question

What are the main ways of digital marketing?

Answer 1

Digital marketing can be categorized in two major ways:

• Inbound marketing: Its goal is to draw people to a company by providing them with useful and relevant experiences and information. It uses techniques like email marketing, content marketing, SMM, and SEO.

• Outbound marketing: It includes actively contacting consumers through intrusive forms of advertising such display ads, cold emailing, and telemarketing. In comparison to inbound marketing, it is regarded as being more traditional and push-oriented.

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