Why is email marketing considered the most effective way of Digital marketing?

Question

Why email marketing is considered as the most effective way of Digital marketing?

Answer 1

Email marketing is widely considered to be the most efficient form of digital marketing for a number of reasons, including its ability to reach a sizable audience with a single click and the ability to customize campaigns to particular audience segments based on their behavior and interests. The results of email campaigns can be easily measured using metrics such as open rates, click-through rates, and conversions.

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