Challenges in transitioning from a process associate to a senior associate role include increased responsibilities, leadership expectations, complex projects, accountability, competition, domain knowledge, and technical proficiency. Overcome these by gradually taking on more tasks, developing leadership skills, breaking down projects, maintaining clear communication, building relationships, deepening domain knowledge, staying updated, and enhancing interpersonal skills.
If you are interested in getting into this field, then check out this video about Darwin Hari and he was promoted to a Senior Associate role with a good salary hike just after completing Intellipaat's Advanced Certification in Data Science and AI.