Transitioning from a sales executive to digital marketing may present challenges like adapting to new technology, understanding analytics, and mastering creative content creation. Overcome these hurdles by taking online courses in digital marketing, attending workshops, and seeking mentorship. Practice using marketing tools and platforms. Collaborate with digital marketing professionals for insights. Cultivate a data-driven mindset and continually update your skills. Embrace the learning curve, and gradually apply your sales experience to excel in the dynamic field of digital marketing. If you wish to get into this field, then don’t forget to check out the Sayan Ghosh’s video. How he became a Digital Marketing Executive with a good salary hike just after completing Intellipaat's Digital Marketing Course.