An Introduction to Digital Marketing : What, Why and How?

About the Webinar

Digital marketing is often referred to as “online marketing” because it involves using the internet and other digital technologies to market your business. It’s a broad term that covers all aspects of marketing a product or service using online means, like email, social media, search, video, paid social media advertising, etc. In this webinar you will learn all about the Digital Marketing fundamentals, How Digital Marketing affects a brands online presence and what strategies can be implemented to further improve on this.

Agenda

1. What is Digital Marketing ?
2. Digital Marketing v/s Traditional Marketing
3. Tools Used in Digital Marketing
4. Building and Improving Brand Awareness
5. Factors defining Successful Digital Marketing Strategy
6. Career Roadmap in the field of Digital Marketing