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MBA in International Marketing by IU

IU’s MBA in International Marketing will open the door for you to a career in an innovative, customer-oriented, and data-driven field. The program will expand your knowledge of marketing in the areas of international branding, marketing of products and services, CRM, and more. It offers a dual MBA degree with LSBU and learners get the option to opt for fully online classes or blended learning.

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Learning Format

Fully Online or Blended

Duration

18 Months

PSW Visa

18 Months

Dual Degree

IU & LSBU

400+

Hiring Partners

About the Program

In this MBA in International Marketing program by IU, you will learn how to analyze brand values and determine the factors that drive consumer-based brands, develop targeted marketing strategies, and communicate the same. Learners can apply to attend on-campus sessions in Berlin or Bad Honnef after the mandatory 6-month online training. The program is accredited by German and European standards and learners can apply for 18 months of post-study work visa.Read More

Key Highlights

18 Months Fully Online or Blended Learning
Dual Degree from IU and LSBU
Career-Essential Soft Skills Program by Intellipaat
Alumni status of IU and LSBU
Fortnightly Sessions with Industry Experts by Intellipaat
Visa Assistance by Intellipaat
Free German Classes by Intellipaat
18 Months Post-Study Work Visa
Job Assistance
94% Employment Success Rate
Flexible Schedule
No IELTS Required
Mentor Support
International Learners Community for Doubt Clearance
No-cost EMI option

Free Career Counselling

We are happy to help you 24/7

About IU

The International University of Applied Sciences (IU) is an educational institution that offers an environment of motivation, innovation, and excellence. The university places a strong focus on the quality of its courses and faculty, along with a determination to provide excellent services. Its flexible study programs are designed to suit your professional goals.

Key achievements of IU:

  • Ranked best private university in Germany in the field of business management with the most top group rankings
  • Learn from Germany’s largest university.
  • Ranked No. 1 online university in Germany – QS Ranking
  • Accredited by German Council of Sciences
  • Received five FIBAA premium seals
  • 5-Star QS High-Quality Education
  • AACSB Member
  • 75000+ Alumni from 110 countries.
  • Get access to the International student career office
  • 94 percent of IU graduates get a job within the first 3 months of graduating and, after two years, an average of 80 percent have management responsibilities – Topuniversities.com

Upon the completion of this program, you will:

  • Receive an MBA degree in International Marketing from IU
  • Have executive alumni status of IU

About LSBU

​​London South Bank University (LSBU) has been known for providing excellent education since 1892. The university is committed to providing the best career opportunities for over 18,000 students coming from over 130 countries.

Upon the completion of this program, you will:

  • Receive an MBA degree in International Marketing from LSBU
  • Have executive alumni status of LSBU

Who can apply for this MBA in the International Marketing program?

  • Anyone with an Under Graduate degree with a minimum of 50% marks
  • Minimum one year of professional experience
  • MBA aspirants
  • Anyone looking to grow their career with an MBA degree in International Marketing
  • Professionals wishing to make a transition to mid-level and higher positions
Who can aaply

Why Study in Germany?

Work in Germany

You will get to work in one of the strongest economies in the world with the 4th highest GDP and 94% employment rate.

Global Exposure

You will gain exposure to the German corporate world and global network.

Post-Study Work Visa

Students can apply for post-study work Visa, which will be valid for 18 months.

Germany PR

There is a high chance to get Permanent Residence (PR) in Germany.

Low Cost of Living

Germany has an affordable cost of living.

High Salary Packages

The average salary in Germany after completion of the course is ₹4,500,000 p.a.

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Skills to Master

Leadership

International Marketing

Performance Measurement

Entrepreneurship

Business Ethics

Global Brand Management

Corporate Governance

Sales & Pricing

International Consumer Behavior

Strategic Management

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MBA in International Marketing Course Content

Semester 1

1.1 Foundations of professional leadership
1.2 Leadership and motivation in the corporation
1.3 Leadership and corporate culture
1.4 Leadership and change management

2.1 Innovation management and entrepreneurship in a globalized world
2.2 Basics of entrepreneurship
2.3 Business ideas and company foundations
2.4 Financing sources and processes
2.5 Internet, digital business, and artificial intelligence
2.6 Strategic alliances
2.7 Family-owned companies

3.1 Introduction to international marketing
3.2 The international context of corporations
3.3 International marketing strategies
3.4 Features of the marketing mix specific to the international context
3.5 Trends in international marketing

4.1 Performance measurement concepts
4.2 Measuring financial performance
4.3 Drivers of financial and operational performance

5.1 Advanced Corporate Finance

  • Financing decisions and issuing securities
  • Debt financing and leasing
  • Options and futures
  • Takeovers, corporate control, and governance
  • Unsolved issues and the future of finance

5.2 Investment Analysis & Portfolio Management

  • Introduction to investment analysis and portfolio management
  • Portfolio selection and the optimum portfolio
  • The equilibrium in capital markets and asset pricing models
  • Analysis and management of securities
  • Evaluation of the investment performance

6.1 The nature of managerial economics
6.2 Market forces: Demand and supply
6.3 Market structures and competition
6.4 Strategy analysis and decision-making

Semester 2

7.1 Foundations and concepts of strategic management
7.2 Strategic planning process
7.3 International challenges of strategic management

8.1 Introduction to Business Ethics and Corporate Governance
8.2 Ethics Theories
8.3 Business Ethics Problem Areas and Solutions
8.4 Basic Perspectives of Corporate Governance
8.5 Monitoring Concepts for Corporate Governance
8.6 Combining Business Ethics and Corporate Governance

9.1 Preparation of reliable demand forecasts
9.2 Site planning
9.3 Process design and process planning
9.4 Inventory management and production control
9.5 Information systems in the supply chain
9.6 Behavioral operations management

10.1 Introduction to Global Brand Management
10.2 Culture and Branding
10.3 Creating Global Brands
10.4 Managing Global Brands
10.5 Growing and Sustaining Brand Equity
10.6 Measuring Global Brand Equity and Performance
10.7 Brand Analysis and Strategy Across Multiple Markets: A Managerial Approach
10.8 Managing a Brand Crisis

11.1 Segmentation
11.2 Channel Management
11.3 Sales Force Effectiveness
11.4 Sales Optimization Levers
11.5 Fundamentals of International Pricing
11.6 Special Topics in International Pricing

12.1 Consumer Behavior
12.2 The Consumer Decision-Making Process
12.3 Internal Influences on Consumer Behavior
12.4 External Influences on Consumer Behavior
12.5 International Consumer Behavior
12.6 International Marketing Strategy and Consumer Behavior

Semester 3

13.1 The Role of Marketing Research in Managerial Decision-Making
13.2 Problem Definition and the Marketing Research Process
13.3 Secondary Data and Qualitative Research
13.4 Survey Research and the Concept of Measurement
13.5 Observational Research
13.6 Sampling Issues, Data Processing, and Fundamental Data Analysis
13.7 Communicating the Research Results

14.1 Capstone Thesis
14.2 Capstone Thesis Defense

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Program Highlights

18 Months fully online or blended learning
90 ECTS
Dual MBA degree from IU and LSBU
18 Months post-study work visa

Interested in This Program? Secure your spot now.

The application is free and takes only 5 minutes to complete.

Career Services By Intellipaat

Career Services
Resume

Career Oriented Sessions

Throughout the course

Over 20+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions and that will help you stay on track with your up skilling objective.

Resume & LinkedIn Profile Building

After 70% of course completion

Get assistance in creating a world-class resume & Linkedin Profile from our career services team and learn how to grab the attention of the hiring manager at profile shortlisting stage

Resume

Mock Interview Preparation

After 80% of the course completion.

Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.

Resume

1 on 1 Career Mentoring Sessions

After 90% of the course completion

Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learners’ educational background, past experience, and future career aspirations.

Resume

3 Guaranteed Interviews

After 80% of the course completion

Guaranteed 3 job interviews upon submission of projects and assignments. Get interviewed by our 400+ hiring partners.

Resume

Exclusive access to Intellipaat Job portal

After 80% of the course completion

Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

Our Alumni Work At

Master Client Desktop

Program Fee

Total Admission Fee

$ 4,386

Program Cohorts

Next Cohorts

Date Time Batch Type
Program Induction 30th Jan 2022 08:00 PM - 11.00 PM IST Weekend (Sat-Sun)
Regular Classes 10th Feb 2022 - 10th Feb 2023 08:00 PM - 11.00 PM IST Weekend (Sat-Sun)

MBA in International Marketing Program FAQs

Why should I take up this MBA in International Marketing offered by IU?

This MBA program in International Marketing is carefully curated by industry experts at IU. The degree program focuses on training you with the right competencies and tools required in international branding and marketing. After successful completion, you will receive a dual MBA degree from IU and get accredited by the LSBU. The degree will qualify you for top-paying jobs around the world.

As a part of this MBA program, you will receive:

  • A dual degree accredited by London South Bank University (LSBU) and IU
  • An option of online and blended learning
  • IU, Germany and LSBU Alumni Status
  • Become a part of the international student community and global alumni network
  • An opportunity to study in Berlin or Bad Honnef
  • 18 months post-study work visa

For admission to this MBA program, candidates must have:

  • At least two years of professional experience
  • A bachelor’s degree in any discipline
  • English as a medium of instruction

Following is the admission process for this MBA program:

  • Complete the application process by submitting the documents below:
    • University degree certificate and transcript record for your bachelor’s degree with a minimum of 50% marks
    • Medium of instruction letter for English/English as the medium of instruction for bachelor’s degree
    • Work experience letter
    • Tabular CV
    • A copy of identity card or passport
  • Candidates are shortlisted by the admission panel based on the application submitted
  • Selected candidates will receive an offer of admission that they can accept by paying the program fee

After successfully completing this MBA program, you will receive a dual degree from IU and LSBU. For the dual degree, students will need to sign up for this offer within 4 weeks of enrolment.

6 months of online training is mandatory for all learners. After that, you can either choose to continue with online learning or go for on-campus training in Berlin or Bad Honnef after paying the additional fee.

IELTS is not mandatory. However, proof of your English language skills is required if English is not your native language, or you didn’t graduate from an English-speaking school/university. IU will conduct an English test to check your proficiency in the English language at no cost. A fair understanding of English is mandatory as the complete degree program is delivered in the English language.

Accepted certifications:

  • Speexx B2.2 Certificate (complimentary when signing up with IU)​ 
  • TOEFL (min. 80 points) 
  • IELTS (min. 6.0) 
  • Duolingo English test (min. 95 points)
  • Cambridge Certificate (min. B grade overall)
  • Equivalent proof

IU, Germany believes in small class sizes, typically consisting of 30 students. This makes it easier for students to receive the attention they need during learning. IU’s well-established career center helps students in getting jobs. 94% of IU graduates receive job offers within 6 months of completion of the program.

No. Knowing German is not mandatory, but it is, of course, advisable if you are planning to work there after the degree program. We offer free German classes that you can sign up for.

You will have to give at least 13 hours to learning per week to be able to graduate from the online program. Since the on-campus program in Germany is full-time, you will have to commit to the appropriate workload.

Through our peer-to-peer chat, you can post your questions and your peers, faculty, and teaching assistants will get back to you within 24 hours. Additionally, there are regular Q&A sessions with faculty that take place during online classes to clarify any conceptual doubts. You will also have fortnightly sessions with industry experts.

As proof of funds to support yourself in Germany, you will be asked to deposit 10332 Euros in a blocked German bank account before applying for a Visa. You can withdraw the amount once you reach Germany to support your monthly expenses. However, keep in mind that your actual expenses may vary depending on your lifestyle.

Germany allows for up to 18 months of post-study work visa to students after completing a degree from Germany. Intellipaat will assist you with your visa application and processing with the help of professional immigration consultants.

There are 6,000+ Brand Manager jobs, over 4,600 Market Research jobs, over 21,900 Market Manager jobs, 9,700 + Marketing Consultant jobs, and countless other related roles in Germany as per LinkedIn.

We will assist you during your job application process after the completion of your degree program with the help of our multiple hiring partners in Germany.

Germany is known to have the lowest unemployment rate across Europe. According to the German industry bodies, there are over 100,000 vacancies in the IT industry. Germany is looking for skilled immigrants to take up jobs there.

Students are allowed to work 20 hours per week or 120 full days of part-time work during one year. Germany typically pays around 10 Euros per hour, which adds up to 220 Euros per week.

The European Credit Transfer System or ECTS is the measure that compares learning achievements and helps students easily transfer credits from one higher education institution to another.

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What is included in this course?

  • Non-biased career guidance
  • Counselling based on your skills and preference
  • No repetitive calls, only as per convenience
  • Rigorous curriculum designed by industry experts
  • Complete this program while you work

I’m Interested in This Program

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