Big Data is a large set of data that is analyzed in order to find patterns and trends mainly based on human behavior.
Big Data Analytics is the process of analyzing a large amount of data to find out hidden patterns, market trends as well as customer preferences. This helps companies to make informed decisions.
Organizations need Big Data Analytics for 5 major reasons:
- Customer service
- Effective marketing
- Operational efficiency
- Revenue generation
- Competitive advantage
Are you interested in knowing more about Big data? Enroll in our Big Data Course to learn from experts.
To know more about Big Data, watch this Big Data Analytics video:
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