Big data analytics depends on how a company makes uses this huge data to improve business. Big data is mainly concentrated on Business to customer applications. Since the volume of the data is growing very fast, it is important to make the most of the data.
Big data analytics helps in saving the cost of operations by using tools like Hadoop, Spark, and cloud computing. Big data also helps in saving time by using high-speed tools like Hadoop and in-memory analytics for processing huge data.
Big data analytics helps in understanding the market conditions by analyzing the customers’ behavior to find out customers’ interests and recommend them a similar product. Big data analyst helps business by analyzing this clickstream data for customer acquisition and retention.
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You can watch this video to know more about the importance of Big data analytics:
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