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Can anyone explain the need of big data analytics in companies?

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Big data helps in handling a huge volume of data by using Hadoop and cloud analytics. This also helps to process huge data by using high-speed tools like Hadoop and in-memory analytics. Big data analytics can handle structured, semi-structured and also unstructured data.

Big data analytics is used to improve the business by using the data in different sectors. In health care, for understanding dangerous diseases like coronavirus from public health data. Big data analytics helps in seeing the trends of the virus for taking preventive measures.

Big data analytics is also used in the banking and finance sectors to prevent fraudulent activities by cyber criminals. In Sports, for analyzing the players and team performances. In e-commerce, analyzing customer behavior helps the company in customer acquisition and retention.

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You can watch this video to know more about the need for big data analytics:

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