It depends on what all features are required in your application. Azure mobile engagements are an extension of Azure web apps and have a lot of similar features.
Azure Mobile Apps is preferred when you want enterprise usage, need SQL access for managing data, enterprise authentication, continuous deployment, A/B testing, and an associated website that makes use of the same backend.
If the demands for the application are based on engagement analytics and in-app messaging then Azure mobile engagement is a preferred choice.
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