SEO is defined as Search Engine Optimization or and it is the continuous process of increasing the ranking of a website by deploying major keywords inside quality content to boost traffic to the website.
Whereas, SEM is defined as Search engine marketing and is a broader concept of increasing traffic to the websites in both ways’ SEO and PPC (Pay-per-click). The advertisers pay the search engines the money based on PPC rates set between them.
Generally, SEM is considered as paid marketing which takes money for boosting traffic to a particular website.
Want to master SEO on your website or just want to be an expert? Anyway check out the SEO course from Intellipaat.
Also, do watch our YouTube video from experts on SEO strategies.
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