SEM and SEO strategies are the various strategies to ensure high traffic to your website through organic and not so organic way. SEO strategies help in increasing the organic traffic which is a direct result of more visibility.
Whereas SEM consists of both SEO and paid advertisement which results in more visibility of the website.
These strategies help in website visibility and it helps in generating more revenue.
Check out SEO course from Intellipaat to gain proficiency in SEO tools and also watch our YouTube tutorial on SEO from our expert team.