The marketing domain is continuously evolving to fit into newer objectives each day. With the transition from the traditional form of marketing, to newer digital platforms. The so-called Digital Marketing is on the rise. With each new year, strings of new trends set the pace for the Digital Marketing revolution. So, let me share some of the newest ideas in Digital Marketing for you:
- Zero-click search, and Featured snippets.
- Changing taste of Digital Marketing inline with customers inclusive attitude, that they want to see diversity in whatever or which the product they buy from a brand.
- In the light of the humanitarian crisis, like climate change, global warming, etc. customers demand has risen for more sustainable products, and services, that do take of nature and not harm it.
- People using Ad-Blockers have grown incrementally, so, Digital Marketers need to re-shift their thinking.
- New tech is on the line, “image search” and people are finding it quite functional and easy than to type the content.
- Contents need to more interactive than being static, because that makes way for more engagement with customers.
- Customer segmentation is a popular term out there that allows the brands to strategically target few sections of customers, based on different parameters.
- Local SEO, that means to power your local business, start using more terms that will help you rank higher in Google Search locally.
- Many other terms, like Micro-Influencers, Voice search SEO, etc. are also enlarging in their own context.
If you wish to advance in this domain, then I would suggest you have a certification in this by enrolling in Digital Marketing courses from Intellipaat. Which features dedicated instructor-led training along with projects and exercises to help you acquire the required practical skills. Also, watch our YouTube video on Digital Marketing Tutorial.
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