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What is SEO? Guide to Search Engine Optimization [Updated]

What is SEO? Guide to Search Engine Optimization [Updated]

There is no scarcity of websites on the Internet. The most prominent way of finding a specific website is by searching it on Google Search, which has an activity rate as high as 83 percent of all search engine users.

Interesting isn’t it! Over 94 percent of users looking for any piece of information rephrase their search if they don’t find what they are looking for on the first search page, basically making extension pages totally ineffectual and futile.

So, you can imagine what will happen if your content slips out of the first page. This is where Search Engine Optimization finds its application—to help you guide your way to be on top results.

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This ‘What is SEO?’ blog discusses the following topics:

Let’s begin with an introduction to SEO.

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SEO meaning in Digital Marketing

Search Engine Optimization(SEO) marketing is the process of taking measures to gain organic traffic from search engines. Simply put, organic traffic is the opposite of paid traffic, i.e., the users who view your content are not referred by any paid promoters. Rather, the viewership is attributed to the content’s backend structure, the website layout, and the frontend user-oriented content.

After understanding SEO’s meaning, this ‘What is SEO?’ blog goes on to discuss the SEO fundamentals and its principles.

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What is SEO and How it Works?

Search engines operate by manipulating complex arithmetics and processes called algorithms to analyze and prioritize websites for ranking on the Internet. SEO is one of the most important google ranking factors as well. The magic happens when these signals and website contents align with each other. You can apply certain techniques and optimize them to act as guiding signals to get your website at top of the search results. Based on this, search engines evaluate these signals and grade your website which is done in comparison to other sites.

What are these signals that make so much difference in how the world looks at our work? Just three words: Keywords, meta tags, and backlinks!


SEO keywords are words and phrases that help users find your website through search engine results. However, flooding the website with keywords will hinder the readability of the content and discourage the users from visiting the page again.

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Meta Tags:

These are the titbits of code that direct the search engine to the information about your website that needs to be displayed.

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These are created when somebody hyperlinks your website on their website. Again, the same as the case with keywords, the quality, and relevance of the shared links matter too.

In SEO Optimization of a website can be easily done by sharing it on social media marketing platforms, that is, providing buttons for Twitter, Facebook, Instagram, LinkedIn, YouTube, or Pinterest will help you get your content to go out really well.

The idea of putting so much thought into a single piece of information may seem like a draining process. Well, there are automated tools and expert services to help you get it done, making your life much easier. This makes it an absolute necessity for anyone with a marketable website to invest in SEO and SEO tools.

Now that you have got an idea of Search Engine Optimization basics, this ‘What is SEO?’ blog will help you understand its various components.

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Components of SEO

There are nine major components of SEO that helps make a great website, and they are as follows:

  • Design
  • Marketing
  • Content
  • Keywords
  • Links
  • HTML
  • Blog
  • Popularity

Based on the algorithms, user location, and the above components, search engines will show the desired website. Every search engine will be having these components. Nobody can guarantee that your website will show up in the golden triangle of search results, but generating content keeping these in mind will definitely help in getting it noticed.

So far, in this ‘What is SEO marketing?’ blog, you have come across SEO basics, its principles, and components of SEO. Now, you will gain insights into how you can step up your game in this field.

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How to step up your SEO game?

Most of the time, what happens is that you start well applying all the SEO strategies and hit a roadblock somewhere, and get lost on how to take it forward from there. These steps are going to help your way to become the top SEO site in the industry and you can also use these experiences to make a good SEO career.

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Step 1: Develop the base website

The main website has to be set up properly with complete technical accuracy and made sure that the pages are optimized for their content. It is important to stick to one country or language to be specific for a website. The content should stick to the top 5–50 keywords as primary keywords and then go after the secondary keywords through different parts of the website, such as Content Marketing, blogs, designing, etc.

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Step 2:Optimize low-ranking pages

All pages you create may not rank well always. There may be high-ranking and low-ranking ones. However, the issue with the latter can be rectified by frequently refreshing them and driving more links to these pages. This will help in pushing the low-ranking pages to the top of search results. You can use Google Analytics to improve and track SEO.

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Step 3: Broaden the base

Once you have done your best focusing on one country or one language, it is advised to explore other opportunities. It is done by either moving to other countries following the same language or selecting a second most popular language in the same country. This can actually multiply the amount of traffic to your website.

Now, let us recap on what you just did with the help of this ‘What is SEO?’ blog. Your website took over a one-language-speaking population of one country and then the next most popular language and eventually went international. You basically took your small website working on just one or two keywords to this massive machine. Maintaining this momentum in the business is going to require much more investing in SEO and its tools.

So, isn’t it fun to watch your content going to different markets and growing exponentially with the help of SEO (Search Engine Optimization)?

Check out this Search Engine Optimization (SEO) Training provided by Intellipaat and get started with your career to becoming a certified SEO specialist!

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About the Author

Content Team Lead- Digital Marketing

As a professional Content Team Lead in Digital Marketing, Shailesh Bhagat brings over 8 years of dynamic experience in the Edtech sector. With 5 years of team leadership and 2 years of specialized SEO expertise, he excels at executing comprehensive Digital Marketing strategies. A proven track record showcases Shailesh’s adeptness at managing diverse content teams.