Explain how AdWords work.

Question

Explain the working of AdWords.

Answer 1

AdWords is a platform offered by Google where companies can advertise their products to the global market. This platform works on a PPC marketing strategy, so marketers only pay when a user clicks on their advertisement. In this interface, advertisers can build and manage their ads by setting keywords, demographic targets, and campaign budgets. It also provides analytics and reporting tools so that marketers can analyze and optimize their campaigns.

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