This free Digital Marketing course will help you master the fundamentals of digital marketing. Learn SEO, SMO, Video Marketing, content marketing, branding, and Engagement strategies in detail through real-time projects and assignments.
This course includes:
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SEO
Content Marketing
SMM
Google Analytics
Branding
Video Marketing
Paid Marketing
Segmentation, Targeting, and Positioning, Understanding Consumer Behavior, Influences on Consumer Behaviour, Product Mix Decision, Branding Decisions
Module 1: Create a blog and promote to multiple sites. Adding conversion pixels for tracking traffic.
Module 2: SEO – Keyword search, on-page, off page, Mobile Website, Google page insights, Google Webmaster tools, etc.
Module 3: SMO – Promoting on social media – FB, Instagram, Whatsapp, Pinterest, etc.
Module 4: Video marketing
Module 5: Paid Marketing à Live Google Ads, Facebook ads
Module 6: e-mail marketing à tips and tricks, A/B testing
Module 7: Landing pages – Conversion optimizations, lead capturing, A/B testing
Module 8: Programmatic Ad Marketing, Display Marketing, Affiliate Marketing
Module 9: Content Marketing, Influencer marketing
Google Analytics – checking traffic, slicing and dicing data, understanding the growth patterns, and how to build marketing strategy by seeing traffic patterns, respective channel performance, setting goals, etc., Measuring ROI as an integrated approach and strategy creation
Brand positioning, Engagement strategy, PR activities
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I really enjoyed learning with Intellipaat. Practical assignments, exercises and projects helped me a lot in learning everything about SEO. This is a brilliant course designed for both beginners and experienced professionals.
I had a good experience while going through this course. It has wonderful practice assignments and good content. One can easily learn and improve his Digital Marketing skills through this course.
This free digital marketing course with a certificate comprises a compressive curriculum to build a strong foundation of digital marketing concepts. Upon the completion of course, you are awarded with a free digital marketing certification that can help you to take leverage over non-certified applicants in the interviews.
This course covers Marketing Fundamentals, including Segmentation, Targeting, Positioning, Consumer Behavior, Product Mix, and Branding. It also delves into Digital Marketing with modules on blogging, SEO, SMO, video marketing, paid advertising, email marketing, landing pages, and more. The course emphasizes Marketing Analytics, ROI measurement, Branding, and Communications strategies for a comprehensive understanding.
This Digital marketing free certification is valid for a lifetime.
Yes, you will get a completion certificate for this digital marketing free course. This certificate can be verified by a unique set of credentials present on the certificate.
There are many online resources to learn digital marketing for free at home. The topics covered in digital marketing can be self-taught through a number of online resources, such as the free Digital Marketing course from Intellipaat, and other certification programs and tutorials to gain hands-on experience
There are many online courses and resources available for beginners to grasp comprehensive digital marketing concepts. As a beginner, understand basics, take online courses, practice on websites, and social media, and get certified to stay updated.
With complete focus, learning digital marketing takes around one to three months. However, mastering the core skills, such as search engine optimization, social media marketing, paid advertising, content optimization, email marketing and data analytics, can take seven months to a year.
Yes, absolutely, Digital marketing is a great career as it is a well-paid job. Also, working in the digital marketing domain has many advantages, like versatile job opportunities, and brilliant outlets for creativity and flexibility.
Yes, with the right resources and a focused mindset, anyone can learn digital marketing. The subjects are self-taught through online resources, tutorials, and courses, making the program accessible and practical for beginners to master.
The first subject you should learn as a beginner in digital marketing is search engine optimization, also known as SEO.
The necessary skills for digital marketing required to progress in your career are SEO, research, design, writing/editing, communication, content creation, social paid advertising, and top-notch personal branding.