About Course
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Digital Marketing skills you will learn
SEO
Content Marketing
SMM
Google Analytics
Branding
Video Marketing
Paid Marketing
Course Curriculum
Marketing Fundamentals
Segmentation, Targeting, and Positioning, Understanding Consumer Behaviour, Influences on Consumer Behaviour, Product Mix Decision, Branding Decisions
Digital Marketing in Detail
Module 1: Create a blog and promote to multiple sites. Adding conversion pixels for tracking traffic.
Module 2: SEO – Keyword search, on-page, off page, Mobile Website, Google page insights, Google Webmaster tools, etc.
Module 3: SMO – Promoting on social media – FB, Instagram, Whatsapp, Pinterest, etc.
Module 4: Video marketing
Module 5: Paid Marketing à Live Google Ads, Facebook ads
Module 6: e-mail marketing à tips and tricks, A/B testing
Module 7: Landing pages – Conversion optimizations, lead capturing, A/B testing
Module 8: Programmatic Ad Marketing, Display Marketing, Affiliate Marketing
Module 9: Content Marketing, Influencer marketing
Marketing Analytics, strategy and ROI measurement
Google Analytics – checking traffic, slicing and dicing data, understanding the growth patterns, and how to build marketing strategy by seeing traffic patterns, respective channel performance, setting goals, etc., Measuring ROI as an integrated approach and strategy creation
Branding and Communications
Brand positioning, Engagement strategy, PR activities
Free Digital Marketing Certification
Testimonials
Paras J
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Roma Das
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Anika Fischer
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FAQ's
Why should you take up this free digital marketing course?
This free digital marketing course comprises of compressive curriculum to build a strong foundation of digital marketing concepts. Upon the completion of course, you are awarded with a certification that can help you to take leverage over non-certified applicants in the interviews.
What will you learn in this self paced digital marketing free course?
This course covers Marketing Fundamentals, including Segmentation, Targeting, Positioning, Consumer Behavior, Product Mix, and Branding. It also delves into Digital Marketing with modules on blogging, SEO, SMO, video marketing, paid advertising, email marketing, landing pages, and more. The course emphasizes Marketing Analytics, ROI measurement, Branding, and Communications strategies for a comprehensive understanding.
How long is a Digital marketing free certification valid?
This Digital marketing free certification is valid for lifetime.
Will I get a certificate after completing the digital marketing free course?
Yes, you will get a completion certificate for this digital marketing free course. This certificate can be verified by a unique set of credentials present on the certificate.
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