Google Analytics for Digital Marketing

About the Webinar

Web analytics tools can provide lots of useful information about the origin of website traffic, how website users navigate and interact throughout a website, what content and web pages they’re most engaged with, and how they exit the site. The market leader and most commonly used analytics program is the free version of Google Analytics, or GA as it is sometimes known. Because of its functionality and widespread adoption in the market, Google Analytics is seen by many marketers as the single source of truth for website traffic, engagement, and conversion data.

Agenda

1. Why digital analytics?
2. How Google Analytics works ?
3. Google Analytics setup
4. How to set up views with filters?
5. Understanding Various Reports and it’s types
6. Campaign Tracking using URL Builders