Web Analytics and Personalization using Data Science

About the Webinar

Personalization is one of B2B marketers’ biggest areas of investment in 2021. And it’s no wonder: improving conversion on traffic you’re already getting is one of the most cost-effective ways to drive more business. Additionally, today’s buyers are expecting more useful experiences. You will learn how to implement the same using various personalization approaches and Data Science Techniques

Agenda

1. Why website personalization is important
2. What’s needed to start personalizing your website
3. How to unlock scalable personalization with data
4. Results from several unique personalization examples

About the trainer

Mr Aayush Kubba is an AI and data science professional with strong business acumen and 10 years of technical experience. He has experience in DS, AI, and ML along with toolkits such as Python (Numpy, Scikit-Learn, Keras, Scikit-Surprise, XGBoost, Tensor flow) and a good working knowledge of various machine learning models like Decision Trees, Random Forest, Bagging, Boosting, Naïve Bayes, KNN, Logistic Regression, Linear/Polynomial Regression, Neural Networks, Clustering(K-Means), GBM, Deep Learning, Time Series Forecasting.