AI and Machine Learning can be used in the Marketing and Retail Industry to forecast consumer demand and producer supply as well as help target products and activities to finer segmented markets. AI and ML can be used for segmentation for customers and markets.
This AI and ML are used in marketing to avoid market outcomes causing a high variance in prices, or worse, blackouts.
If you are looking for an online course to learn AI/ML, then check out this Machine Learning Online Course and Artificial Intelligence Training by Intellipaat.
Also, watch this video on ML and AI: