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Course PreviewThis Digital Marketing Course, in collaboration with iHUB, IIT Roorkee helps learners to master from the basics to advanced level digital marketing concepts, taught by IIT faculty and industry experts. Get hands-on practical experience with live projects with 40+ tools.
The Digital Marketing training enables learners to gain skills to clear Google Analytics IQ, HubSpot, and Google AdWords exams. With hands-on experience using 40+ tools, live sessions, and self-paced learning, participants complete over 20 projects and case studies.
Some of the important topics covered in this course are:
In this Digital Marketing course with placement assistance, you will learn the following:
No, there are no mandatory prerequisites for participating in this course, anyone with a bachelor’s degree or related certification and a passion for Digital Marketing.
Yes, the course includes numerous hands-on exercises and projects where you will work with real-world datasets to apply digital marketing skills. This practical approach ensures you can handle real data scenarios confidently.
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He heads a team spanning insights and brands to media managers and drives the central branding and leads the media. IIM-Kozhikode alumni. He has expertise in developing excellent communication plans.
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He is an IIM Ahmedabad alumnus with vast experience in consumer-focused digital marketing. Currently associated with Paytm, Nirav oversees performance marketing, customer segmentation, marketing campaigning, and Innovation.
Avinash has more than 12 years of experience in the domain of digital marketing. He is skilled in B2B and B2C businesses in finance, education, e-commerce, travel, and jobs. He specializes in demand generation and digital, product, and content marketing strategies.
Avik is a skilled Performance Marketer with 9+ years of experience. He specializes in optimizing digital advertising strategies and leveraging data-driven insight for ROI. He has worked at companies like LS Digital Group and Cognizant.
With more than 12 years of industry experience, Hemanth has expertise in developing and delivering differentiated brand experiences. He is skilled at analyzing marketing data and user feedback, proposing initiatives, converting leads, and testing new approaches.
Leading a global search experience team at Schneider Electric, Pinaki carries extensive experience in social media programmatic RTB, web analytics, and content strategy, alongside handling the digital transformation.
is a passionate entrepreneur and cofounder of AdsCaffe, Personalize Services, and Ignited Business Network. She is a certified Google professional and a business networking trainer. She is well-versed in social media marketing, SEO, and website design.
Dr. Nalini is working as a managing director of the network analytics team at Ogilvy. Her expertise is in Customer engagement and digital analytics, with more than 20 years of experience in one-to-one marketing.
With a Master’s degree from Leeds University Business School, Priyash possesses 7+ years of experience leading businesses and teams across the globe. He is an expert and skilled in inbound marketing strategy, email marketing, social media management, etc.
Lead digital marketing campaigns and strategies for businesses, driving growth and revenue.
Develop digital ad and e-marketing campaigns via newsletters, targeted emails, reminders, sales updates, etc.
Handle all the social media accounts and editorial blogs and create new channels to connect with the users.
Develop and maintain brand identity across digital channels. Manage and optimize e-commerce platforms for online sales.
Responsible for boosting a website’s ranking on search engines like Google, Bing, and Yahoo, with thorough research and analysis.
Manage and execute paid advertising campaigns on Google Ads, Facebook Ads,Create and distribute valuable content to attract and retain customer and more.
SEO
Search Engine Marketing
SERPs
On-page optimization
Yoast
Webpage and blog post optimization
Real-time analytics
Web analytics
Domain and archive tools
Google Analytics
Email marketing
Social media marketing
Digital Marketing Strategy
Mobile marketing
Content marketing
Branding
Marketing Analytics
Facebook & Instagram Advertisement
Product Positioning
Pricing strategy
Preparing Communication plan
Predictive Analytics
Applied Analytics
Video Marketing
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1.1 Elaborate the concepts of Marketing and Advertisements.
1.2 Overview of Digital Marketing and Its Advantages over Traditional Marketing.
1.3 Explain the strategy of Customer Centricity.
1.4 Define SEO, and what are the functions of search engines?
1.5 Explain the optimization of On-page and Off-page SEO.
1.6 How to do SEO Keyword Research & Analysis?
1.7 Explain the concepts of Technical SEO, Mobile SEO, and Schema Markups.
1.8 Working of Link building – Blogger Outreach and Other Techniques.
1.9 Illustrate Social SEO, Local SEO, and International SEO.
1.10 Explain how to conduct SEO audits.
1.11 Explain how to use the SEO tools (SEMrush, Ahrefs, etc.).
1.12 Workings of Algorithm Updates.
1.13 How to enhance and Rank #1 on Google using SEO optimization.
2.1 Overview of Business Issues and Theories Formulation in the following domains:
3.1 Describe Segmentation, Targeting, and Positioning.
4.1 List of the Designing Service Offerings
5.1 How to do Brand Positioning?
5.2 How to process the Engagement Strategy?
5.3 How PR Activities help increase brand visibility?
6.1 Elaborate on Data Science in Marketing.
6.2 Analyzing Statistics for Data Science
6.3 Understanding Supervised and Unsupervised Learning
6.4 Explain Linear and Logistic Regression and its differences.
6.5 Deducing the Analytics applications – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value
7.1 Define social media optimization with use cases
7.2 Why are we using social media marketing?
7.3 Marketing with various popular Social Media Platforms (Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.)
7.4 How to Promote Content or Product(s) on popular Social Media Platforms?
7.5 How to improve in Managing and Driving Engagement?
7.6 Classifying the Guidelines and Best Practices
7.7 Examine the case studies of Social Media Platforms.
8.1 Why do we perform video marketing?
8.2 Illustrates how to rank YouTube videos at #1 position.
8.3 Marketing with various popular Video Platforms (YouTube, etc.)
8.4 Overview of Video Marketing for B2C Businesses
8.5 Overview of Video Marketing for B2B Businesses
8.6 Guide for Live Streaming and Video Uploads
8.7 How to generate leads from Videos
8.8 How to optimize the video to make the video trend in Ranking
9.1 Elaborate the Technical Understanding of Pages
9.2 How to perform the Conversion Optimizations?
9.3 User behavior and taking actions accordingly
9.4 Illustrate the work of Lead capture on Pages
9.5 Guide for A/B Testing of Pages
10.1 Elaborate the strategy of affiliate marketing.
10.2 What are the benefits of affiliate marketing?
10.3 Working with various affiliate platforms
10.4 How to do Affiliate Tracking on a Website?
10.5 How do we manage and handle affiliates?
10.6 Detecting and Handling Fraudulent Transactions
10.7 Tips and Tricks for affiliate marketing
Digital Marketing Projects
Projects will be a part of your training to consolidate your learning. It will ensure that you have real-world experience in the numerous domains of Digital Marketing.
This Digital Marketing Course with placement assistance is curated by top industry experts . After the program, you will work on a range of projects that will provide you with real-world experience. Upon executing the projects successfully, you will receive an advanced Digital Marketing Certificate from iHUB, IIT Roorkee.
Besides, this program is designed to help you clear the following certification exams:
There are 81,000+ jobs available for Digital Marketing Professionals alone in the US.
LinkedInOn average, entry-level Digital Marketers are paid about US$56,572 per year
IndeedBy 2029, jobs for Digital Marketers are predicted to rise by 6%
The Bureau of Labor StatisticsLand Your Dream Job Like Our Alumni
iHUB DivyaSampark at IIT Roorkee, established under the National Mission on Interdisciplinary Cyber-Physical Systems (NM-ICPS) by the Department of Science and Technology (DST), focuses on fostering innovation in advanced technologies such as AI, ML, and more. The hub plays a pivotal role in technology development, incubation, and startups, particularly in areas like Healthcare, Industry 4.0, Smart Cities, and Defence. By integrating smart devices with next-generation materials, iHUB DivyaSampark aims to drive CPS advancements, collaborating with government and industry to meet market needs and support a self-reliant India.
Yes, you can seek employment in the IT industry after finishing this training by Intellipaat. You can secure entry-level jobs in Digital Marketing or similar industries if you have the necessary qualifications and a compelling resume.
You must enroll in this Digital Marketing training for the following reasons:
A Digital Marketing specialist’s average salary in India is ₹546,000. In the US, this figure is US $86,766.
Career mentoring programs provide learners with expert help. Intellipaat’s team conducts resume-building sessions, mock interviews, and other career and job-related activities. Mentors leading these programs have demonstrated knowledge and experience in relevant domains.
After enrolling in the Digital Marketing Course with placement assistance, you will get access to flexible learning live sessions and lifetime access to self-paced learning material. All these will be available to you in the learning portal that will be provided to you after your enrollment.
Once you complete all the projects and assignments and pass the exam, you will receive Intellipaat’s Digital Marketing Certificate through the LMS portal. There you will find a download option. Additionally, you can also share your certificate via LinkedIn or email.
Yes, As a part of our online Digital Marketing Course with placement, we provide one practice test that will help you become familiar with the questions that may be asked in the certificate exams and the format of those questions.
The following are a few more relevant online Digital Marketing courses:
Along with these online Digital Marketing courses, you can learn Digital Marketing from the free blogs available. The main resources can be What is Digital Marketing?, Digital Marketing Tutorials, and Digital Marketing Interview Questions.
Intellipaat offers query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail yourself of email support for all your queries. We can also arrange one-on-one sessions with our support team If your query does not get resolved through email. However, 1:1 session support is given for 6 months from the start date of your course.
Intellipaat provides placement assistance to all learners who have completed the training and moved to the placement pool after clearing the PRT (Placement Readiness Test). More than 500+ top MNCs and startups hire Intellipaat learners. Our alumni work with Google, Microsoft, Amazon, Sony, Ericsson, TCS, Mu Sigma, etc.
No, our job assistance is aimed at helping you land your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final hiring decision will always be based on your performance in the interview and the requirements of the recruiter.
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