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Sign up for this Advanced Certification in Digital Marketing and Analytics by IITM Pravartak (A Technology Innovation Hub of IIT Madras) and Intellipaat, and learn under the expert guidance of the IIT Madras faculty. The program is designed to help you master skills such as understanding the key fundamentals of marketing as well as essential digital marketing skills like organic marketing, paid marketing, marketing analytics, and more. This program will help you understand how data science plays an important role in marketing analytics.
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Course PreviewLearning Format
Online Bootcamp
Live Classes
6 Months
Campus Immersion
at IITM Pravartak
IITM Pravartak
Certification
EMI Starts
at ₹5500/month*
This online Advanced Certification in Digital Marketing and Analytics has been designed by industry experts and IIT Madras faculty to help you understand business problems, marketing principles, branding, and PR communications. You will also gain digital marketing skills that are crucial for excelling in the marketing domain.
About IITM Pravartak Digital Skills Academy
IITM Pravartak, a Technology Innovation Hub of IIRM is funded by Department of Science and Technology, GoI under its National Mission on Interdisciplinary Cyber-Physical Systems (NM-ICPS), focuses on application-oriented research and innovation in the areas SNACS. BharOS, India’s first mobile operating system is developed by an IITM Pravartak incubated company.
Key Achievements of IIT Madras:
55% Average Salary Hike
45 LPA Highest Salary
800+ Career Transitions
300+ Hiring Partners
*Past record is no guarantee of future job prospects
They decide how communication and marketing should take place for products including drafting and executing marketing strategies.
They are responsible for creating a positive positioning of a brand or product in the eyes of the consumer.
They are in charge of gathering market-related data and market trends and setting target customers.
They ensure on-page optimization and improved website ranking on major search engines.
They are experts in internet advertising and are responsible for planning and optimizing online advertising campaigns.
They optimize a website’s design using data analytics to improve page views, user experience, and conversion rates.
Skills to Master
SEO
SEM
Content Marketing
Branding
Social Media Marketing
Marketing Analytics
Google Analytics
Facebook & Instagram Advertisement
Product Positioning
Pricing strategy
Preparing Communication plan
Predictive Analytics
Applied Analytics
Video Marketing
Email Marketing
Market Basket Analysis
Tools to Master
Dr. Gurpreet Kour specializes in the domain of marketing and communications. Her area of research includes destination branding and promotion, tourism planning and development, travel advertising, and marketing semiotics.
He leads a team covering insights, brand management, and media. He oversees central branding initiatives along with media strategy. An IIM Kozhikode alumnus, he has expertise in crafting impactful communication plans.
Suresh Ramadurai is involved in teaching market research as a visiting faculty member at various IIMs and in training analytics professionals. He is an IIT Delhi graduate with a degree in chemical engineering and holds a PG Diploma in Management from IIM Bangalore.
Dr. Babji Srinivasan is an assistant professor in the Department of Applied Mechanics at IIT Madras. He holds a PhD from Texas Tech University, and his research interests span from behavioral informatics to cognitive systems engineering.
An alumnus of IIT Madras, Vivek Dhandapani is a researcher at IIM Shillong working on programmatic advertising. He also works with various brands and businesses to help them execute successful digital campaigns.
He is an IIM Ahmedabad alumnus with vast experience in consumer-focused digital marketing. Currently associated with Paytm, Nirav oversees performance marketing, customer segmentation, marketing campaigning, and Innovation.
Leading a global search experience team at Schneider Electric, Pinaki carries extensive experience in social media programmatic RTB, web analytics, and content strategy, alongside handling the digital transformation.
Dr. Nalini is working as a managing director of the network analytics team at Ogilvy. Her expertise is in Customer engagement and digital analytics, with more than 20 years of experience in one-to-one marketing.
1.1 Introduction to Marketing and Advertisements
1.2 Introduction to Digital Marketing and Its Advantages over Traditional Marketing
1.3 Customer Centricity
1.4 What is SEO and how do Search Engines Work?
1.5 Understanding On-page and Of-page SEO In Detail
1.6 Keyword research
1.7 Technical SEO, Mobile SEO, and Schema Markups
1.8 Link building – Blogger Outreach and Other Techniques
1.9 Social SEO, Local SEO, and International SEO
1.10 SEO Audits
1.11 SEO Tools – SEMrush, Ahrefs, etc.
1.12 Algorithm Updates
1.13 How to Rank #1 on Google?
2.1 Introduction to Business Problems and Hypotheses Formulation in the following domains:
3.1 Segmentation, Targeting, and Positioning
4.1 Designing Service Offering
5.1 Brand Positioning
5.2 Engagement Strategy
5.3 PR Activities
6.1 Data Science in Marketing
6.2 Statistics for Data Science
6.3 Introduction to Supervised and Unsupervised Learning
6.4 Linear and Logistic Regression
6.5 Applications of Analytics – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value
7.1 What is Social Media Optimization?
7.2 Why Social Media Marketing?
7.3 Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
7.4 Promotion of Content or Product(s) on these platforms
7.5 Managing and Driving Engagement
7.6 Guidelines and Best Practices
7.7 Social Media Platforms – Case studies
8.1 Why Video Marketing?
8.2 How to Rank YouTube Videos at #1 Position?
8.3 Different Video Platforms – YouTube, etc.
8.4 Video Marketing for B2C Businesses
8.5 Video Marketing for B2B Businesses
8.6 Live Streaming and Video Uploads
8.7 Generating Leads from Videos
8.8 Optimizing Videos for Ranking
9.1 Google Ads
9.2 Facebook and Instagram Ads
 9.3 LinkedIn Ads
10.1 What is Email Marketing?
10.2 Its Objectives
10.3 Tips and Tricks
10.4 Domain Reputation and SPF
10.5 Different Email Providers – Mailchimp, etc.
10.6 Campaign Creation – HTML and Built-in Editors
10.7 A/B Testing
10.8 Source Tracking, List Management, etc.
11.1 Technical Understanding of Pages
11.2 Conversion Optimizations
11.3 Understanding User Behavior and Taking Actions Accordingly
11.4 Lead Capturing on Pages
11.5 A/B Testing of Pages
12.1 What is Affiliate Marketing?
12.2 Its Benefits
12.3 Different Platforms
12.4 Affiliate Tracking on a Website
12.5 How to Handle Affiliates?
12.6 Handling Fraudulent Transactions
12.7 Tips and Tricks
13.1 What is Content Marketing?
13.2 Its Objectives
13.3 Different Types of Content Marketing
13.4 Writing Blogs and Content and Promoting It on Different Platforms
13.5 Creating Engaging Videos and Promoting Them
13.6 What is Influencer Marketing?
13.7 How to Reach Out to Influencers and Engage Them?
14.1 Understanding Google Analytics and Visitors’ Traffic Matrices
14.2 Understanding Visitor Behavior using Multiple Metrics
14.3 Slicing and Dicing Data
14.4 Understanding Growth Patterns
14.5 How to Build a Marketing Strategy by Seeing Traffic Patterns?
14.6 Channel Performance, Setting Goals, and Creating Reports and Dashboards
14.7 Measuring ROI as an Integrated Approach and Strategy Creation
Projects will be a part of your certification in Digital Marketing and Analytics to consolidate your learning. Project work will ensure that you have real-world experience in the field.
Practice 20+ Essential Tools
Designed by Industry Experts
Get Real-world Experience
Admission Details
The application process consists of three simple steps. An offer of admission will be made to selected candidates based on the feedback from the interview panel. The selected candidates will be notified over email and phone, and they can block their seats through the payment of the admission fee.
Submit Application
Tell us a bit about yourself and why you want to join this program
Application Review
An admission panel will shortlist candidates based on their application
Admission
Selected candidates will be notified within 1–2 weeks
Total Admission Fee
EMI Starts at
We partnered with financing companies to provide competitive finance options at 0% interest rate with no hidden costs
Financing Partners
Admissions are closed once the requisite number of participants enroll for the upcoming cohort. Apply early to secure your seat.
| Date | Time | Batch Type | |
|---|---|---|---|
| Program Induction | 19th Jan 2025 | 08:00 PM IST | Weekend (Sat-Sun) |
| Regular Classes | 19th Jan 2025 | 08:00 PM IST | Weekend (Sat-Sun) |
On the completion of Advanced Certification in Digital Marketing and Analytics, you will receive a joint Advanced Certification from IITM Pravartak and Intellipaat.
Intellipaat provides career services for all the learners enrolled in this course. IITM Pravartak is not responsible for career services. Intellipaat career services for this program contains resume building and review of linkedin profile.
This Advanced Certification in Digital Marketing and Analytics is led by the faculty at IIT Madras and other industry experts who will train you in the field of digital marketing through online video lectures and real-time industry-relevant projects.Â
The program is designed to help you gain in-depth knowledge in this field. After successfully completing the course, including the assignments and projects, you will gain an Advanced Certification in Digital Marketing and Analytics from IITM Pravartak and Intellipaat. This certification is widely recognized by top organizations around the world.
You can receive IBM courses worth of Rs. 13,000 with this program. You can speak to the course advisor for the same
Some of the other related digital marketing certifications are Digital Marketing Post Graduate Program, Conversion Rate Optimization Course, SEM Online Course, PPC Training Course, Digital Marketing Strategy Course, Content Marketing Strategy Course, Google Analytics Certification Course, SEO Certification Training Course, Social Media Marketing Course, Email Marketing Course, and Digital Marketing Course Certification
If you fail to attend any of the live lectures, you will get a copy of the recorded session in the next 12 hours. Moreover, if you have any other queries, you can get in touch with our course advisors or post them in our community.
There will be a two-day campus immersion module at IITM Pravartak during which learners will visit the campus and learn from the faculty as well as interact with their peers. However, this is subject to the COVID-19 situation and guidelines provided by the institute. The cost of travel and accommodation will be borne by the learners. However, the campus immersion module is optional.
Please note that the course fees is non-refundable and we will be at every step with you for your upskilling and professional growth needs.
Due to any reason you want to defer the batch or restart the classes in a new batch then you need to send the batch defer request on [email protected] and only 1 time batch defer request is allowed without any additional cost.
Learner can request for batch deferral to any of the cohorts starting in the next 3-6 months from the start date of the initial batch in which the student was originally enrolled for. Batch deferral requests are accepted only once but you should not have completed more than 20% of the program. If you want to defer the batch 2nd time then you need to pay batch defer fees which is equal to 10% of the total course fees paid for the program + Taxes.
Yes, Intellipaat certification is highly recognized in the industry. Our alumni work in more than 10,000 corporations and startups, which is a testament that our programs are industry-aligned and well-recognized. Additionally, the Intellipaat program is in partnership with the National Skill Development Corporation (NSDC), which further validates its credibility. Learners will get an NSDC certificate along with Intellipaat certificate for the programs they enroll in.
What is included in this course?