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Digital Marketing Course in Chennai

79,039 Ratings

Rated #1 Digital Marketing Course by India Today

Master tools and techniques to become a proficient Digital Marketer through our Digital Marketing Course in Chennai.

  • Digital Marketing Course in Chennai by iHUB, IIT Roorkee (An Innovation Hub of IIT Roorkee)
  • Learn from IIT Roorkee Faculty and Industry Experts with Campus Immersion at IIT Roorkee Research Park
  • Aiming to equip you with skills such as Google Analytics, SEM, Web Analytics, SEO, and more.
  • Placement Assistance & Interview preparation sessions upon movement to the Placement Pool
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Digital Marketing Course in Chennai Key Highlights

50+ Live Sessions across 6 Months
43 Hrs of Self-paced Learning
20+ Industry Projects and Case Studies
6 Months of Applied Learning
Lifetime Free Upgrade
Flexible Schedule
24/7 Support
Mentor Support
Trustpilot
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Digital Marketing Certification Course in Chennai Overview

What topics does this digital marketing course in Chennai cover?

In this best digital marketing course in Chennai, you will learn about concepts like:

  • Digital marketing tools and techniques
  • Social media marketing
  • On-page SEO
  • Mobile and email marketing methods
  • Important metrics to identify effective campaigns
  • PPC campaigns on Google AdWords
  • Google reporting tools
  • Google Webmaster
  • Digital businesses
  • Content marketing
  • Google Analytics

You will also get to work on real-time digital marketing projects to gain hands-on experience.

No. You can enroll in this digital marketing training in Chennai even if you don’t have prior experience or knowledge in the field.

Digital marketers are highly in demand across all businesses, and the top digital marketing course in Chennai will prepare you for grabbing this opportunity.

  • 180+ Digital Marketing jobs are listed in Chennai – LinkedIn
  • The average salary of Digital Marketers in India is around ₹661,000 per year – PayScale
  • The difference between supply and demand for Digital Marketing professionals reflects great opportunities in the field of Digital Marketing – Business 2 Community
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Career Transition

55% Average Salary Hike

$1,27,000 Highest Salary

800+ Career Transitions

300+ Hiring Partners

Career Transition Handbook

*Past record is no guarantee of future job prospects

Digital Marketing Course Mentors

What are the roles and responsibilities of digital marketing specialists?

Digital Marketing Manager

Monitor and perform digital marketing techniques, running and managing campaigns, and planning budgets to increase brand awareness and retention.

Digital Marketing Analyst

A digital Marketing Analyst is responsible for analyzing campaign data, tracking KPI metrics, providing insights to optimize campaign strategies, and increasing ROI.

Social Media Manager

Managing a company brand’s social media presence involves producing content, interacting with followers, and developing strategies to boost reach and engagement.

Brand Manager

The Brand Manager’s job is to maintain and increase brand presence, build strategies, perform market research to improve market position and strengthen brand loyalty.

SEO Specialist

Enhancing the company’s website visibility through keyword optimisation on search engines, performing keyword research and technical SEO, analyzing website content, and increasing organic traffic and rankings.

PPC Expert

Managing pay-per-click campaigns, ad creation, and analyzing performance to increase ROI and meet the company’s objective.

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24+ Skills to Master

SEO

Search Engine Marketing

SERPs

On-page optimization

Yoast

Webpage and blog post optimization

Real-time analytics

Web analytics

Domain and archive tools

Google Analytics

Email marketing

Social media marketing

Digital Marketing Strategy

Mobile marketing

Content marketing

Branding

Marketing Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

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Tools to Master

zoho crm YT YT ad youtube analytics yoast wordstream wellsaid unbounce tweet deck stabble difu spyfu similar web semrush se ranking Screming fog powtoon my ad centre Moz mailchimp Linkedin business linked in linked in ads keyword tool hubspot hootsuite google google trends google analytics google ads get response feng facebook facebook ads chatgpt canva bluewillow asodesk apptweak ahrefs 1
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Digital Marketing Course Fees in Chennai

Online Classroom Preferred

  • Everything in Self-Paced Learning
  • One-to-one doubt resolution sessions
  • Attend as many batches as you want for Lifetime
  • Job Assistance
Weekend (Sat-Sun)

23 Nov 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

30 Nov 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

07 Dec 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

14 Dec 2024 08:00 PM - 11:00 PM
$1,316 10% OFF Expires in

Corporate Training

  • Customized Learning
  • Enterprise Grade Learning Management System (LMS)
  • 24x7 Support
  • Enterprise Grade Reporting

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Digital Marketing Course in Chennai Curriculum

Live Course Industry Expert Academic Faculty

Master the concepts of Search Engine Optimization (SEO)

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  • Learn the fundamentals of digital marketing and advertising, understand the difference between traditional and digital marketing, and its advantages.
  • Understand the workings of SEO and its crucial role in digital marketing. Grasp the functioning of search engines, perform customer-centric strategies, and compare on-page and off-page SEO optimization.
  • Master how to perform effective SEO keyword research and analysis. Learn how to use the technical SEO factors (mobile SEO and schema markups)
  • Analyse link-building techniques such as blogger outreach and other strategies. Learn how to perform SEO audits using tools such as SEMrush and Ahref, working with the algorithm updates, and performing various approaches to Rank#1 on Google using SEO optimization.
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  • Learn how to segment target audiences using consumer behaviour to make data-driven marketing decisions. Also, learn how to perform competitive analysis to build a unique brand value.
  • Understand how to conduct various content strategies to reach maximum audiences via social media and community channels to have impactful customer engagement and brand trustworthiness.
  • Apply analytics to perform performance measurement and optimization using KPI metrics and A/B testing.
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  • This section covers the strategic framework of segmentation, Targeting, and Positioning (STP). Learn how to develop effective marketing strategies that target specific consumer groups.
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  • Understand customer needs, market demands, competitive features, and service utility which will help draft a compelling service offering. Also, ensure that services are delivered effectively and with quality to improve customer satisfaction and market competitiveness.
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  • Illustrate the brand positioning methods to build a valuable market presence and identity. Perform various PR activities and create go-to-market strategies that meet the demand of the target audience to improve engagement and brand value.
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  • Describe how data science is used in marketing, and understand the workings of statistical analysis to make data-driven decisions.
  • Compare the differences between Supervised and Unsupervised Learning Algorithms, as well as Linear and Logistic Regression. Additionally, understand their usage and applications in marketing predictive analytics.
  • Use key analytics applications, such as market basket analysis, customer segmentation, and customer lifetime value (CLV), to improve targeting techniques and maximise marketing reach.
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  • Learn Social Media Optimization (SMO) and explore its real-world applications and use cases. Learn how to perform effective social media marketing.
  • Understand how to perform and promote Content or Product(s) marketing on various platforms, such as Quora, Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
  • Learn how to improve managing and driving engagement along with best practices to optimize social media campaigns.
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  • Describe the purpose of video marketing and how it engages the audiences, improve brand visibility and traffic conversion in B2C and B2B businesses. Learn ways of how to rank YouTube videos at the #1 position.
  • Learn the best practices for generating organic leads through video content and live streaming to maximise user engagement and viewer interaction.
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  • Learn the technicalities of a landing page and execute conversion optimization techniques to analyse user behaviour to increase customer interaction and website reach.
  • Understand how lead capture works on landing pages and use A/B testing to identify page designs and content.
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  • Grasp the essential affiliate marketing strategies, their benefits (global reach and revenue generation), and learn how to work with various affiliate platforms.
  • Identify approaches for affiliate tracking on websites, manage affiliate relationships, and detect fraudulent transactions. Learn the tips and tricks for affiliate marketing.
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  • Learn how to create Job Search Strategies for a desired job profile and how to network.
  • Gain knowledge of how to build an effective resume and manage a LinkedIn profile.
  • Interview Preparation and Mock Interview Sessions conducted by Leading Industry Professionals
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Digital Marketing Project Works

Projects will be a part of your Digital Marketing Course to consolidate your learning. It will ensure that you have real-world experience in the numerous domains of Digital Marketing.

Career Services

Career Services
guaranteed
3 Guaranteed Interviews
job portal
Exclusive access to Intellipaat Job portal
Mock Interview Preparation
1 on 1 Career Mentoring Sessions
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Career Oriented Sessions
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Resume & LinkedIn Profile Building
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Digital Marketing Certification in Chennai

Executive Post Graduate Certification in Digital Marketing Click to Zoom
Note: All certificate images are for exemplary purposes only and may be subject to change at the discretion of the iHUB, IIT Roorkee.

The advanced digital marketing course in Chennai is designed by industry experts from leading global organizations. Throughout the training, you will engage in various projects, enabling you to gain practical experience. Upon successful project completion, you will be awarded the digital marketing certification.

Besides, this digital marketing certification course in Chennai is designed to help you clear the following certification exams:

  • Google Analytics Individual Qualification (IQ) Certification
  • Google AdWords Certification
  • HubSpot Certification Exam

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Digital Marketing Course in Chennai FAQs

What are digital marketing techniques?

The following are some of the digital marketing techniques or practices that are used in the industry:

  • Content marketing
  • Webinar production
  • PPC marketing
  • Video production
  • SEO
  • E-books, white papers, and webinars
  • SMM
  • Email marketing

The roles and responsibilities of a digital marketing specialist include:

  • Coordinating with web developers and designers for the design and functionality of a website and the process involved
  • Generating all website content and meeting online objectives through a content strategy
  • Ensuring that the target audience easily finds the website by optimizing the website structure and content with SEO and/or SEM
  • Converting website visits into online sales by making the user experience easy and by offering special deals
  • Managing the online presence and brand of a company through social networking tools

Here is how this best digital marketing course in Chennai will benefit you:

  • This course is designed to meet industry standards and make you job-ready
  • The industry-based projects will translate into hands-on experience in the field
  • The training is led by the IIT Roorkee faculty and industry practitioners
  • Doubt-clearing can be done during the live sessions
  • One-on-one with industry mentors is provided for all our learners
  • Widely recognized certification from iHUB, IIT Roorkee (An Innovation Hub of IIT Roorkee) and Intellipaat
  • You will receive job assistance from our career services team after the certification
  • Intellipaat has over 400 hiring partners
  • There are job search resources on our website to help with job hunting
  • Professionals and freshers alike can benefit from this course due to its flexibility
  • The course material and their upgrades are accessible for your lifetime
  • Our 24/7 online learning support is always available for our learners

As per Glassdoor, the average salary of a specialist in digital marketing in Chennai is about ₹247,788 p.a.

The following are some leading companies that are offering digital marketing jobs in Chennai:

  • Sulekha
  • Zuan Technologies
  • Realtek Consulting LLC
  • Sprinto HQ

Once you are registered for this digital marketing course, you will receive access to all the e-learning content on our LMS. You will have access to the study material and their upgrades for your lifetime.

This is an outstanding course on digital marketing training in Chennai with placement assistance. This training program equips you with expertise in the various tools and technologies within the realm of digital marketing, covering areas like SEO, crawling, SERPs, on-page optimizations, and more. You will gain the necessary skills to excel in this field. Our 24/7 online support platform is available to address all your queries.

You will also receive lifelong access to the training materials at no extra cost. Throughout the course, you will engage in multiple assignments and case studies to gain valuable industry experience. Our dedicated placement team will guide you through the process of applying for and securing some of the finest digital marketing positions worldwide.

Intellipaat has been catering to marketing enthusiasts across Chennai. This highly acclaimed online digital marketing course in Chennai is accessible from any location within the city, including Thiruvanmiyur, Velachery, Anna Nagar, Madipakkam, Adyar, Medavakkam, Porur, K. K. Nagar, Sholinganallur, Alwarpet, Nungambakkam, Tambaram, and more. With round-the-clock availability, you can conveniently participate in online digital marketing classes from the comfort of your home or office.

Yes. As part of our master’s program in digital marketing, we provide one practice test, which will help you become familiar with the questions that may be asked in the certification exams and the format of those questions.

The certification has lifetime validity and is recognized by top organizations across the world.

To take part in the placement program, you must first complete this digital marketing course in Chennai and then execute all the given projects successfully.

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Digital Marketing Training in Chennai

Chennai, often called the “Gateway to South India,” is a bustling metropolis located on the Coromandel Coast of the Bay of Bengal. Geographically, it serves as the capital city of the Indian state of Tamil Nadu and is a major center for culture, commerce, and education in southern India. 

The city experiences a tropical climate with distinct wet and dry seasons. Summers, from April to June, are hot and humid, while the monsoon season brings heavy rainfall from October to December. The winters, from November to February, offer a pleasant and relatively dry climate, making it an ideal time to visit.

Chennai has a rich history influenced by the Chola and Pallava dynasties, reflected in its architecture and culture. Some of the highlights of Chennai include: