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iHUB-IIT-R

Digital Marketing Course in Chennai

22,555 Ratings

Master tools and techniques to become a proficient Digital Marketer through our Digital Marketing Course in Chennai.

  • Digital Marketing Course in Chennai by iHUB, IIT Roorkee (An Innovation Hub of IIT Roorkee)
  • Learn from IIT Roorkee Faculty and Industry Experts with Campus Immersion at IIT Roorkee Research Park
  • Aiming to equip you with skills such as Google Analytics, SEM, Web Analytics, SEO, and more.
  • Placement Assistance & Interview preparation sessions upon movement to the Placement Pool

Ranked Among the Top Digital Marketing Courses by India Today

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Digital Marketing Course in Chennai Key Highlights

50+ Live Sessions across 6 Months
43 Hrs of Self-paced Learning
20+ Industry Projects and Case Studies
6 Months of Applied Learning
Learn from IIT Faculty and Industry Practitioners
Flexible Schedule
Lifetime Free Upgrade
Mentor Support
Trustpilot
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Digital Marketing Certification Course in Chennai Overview

What topics does this digital marketing course in Chennai cover?

In this best digital marketing course in Chennai, you will learn about concepts like:

  • Digital marketing tools and techniques
  • Social media marketing
  • On-page SEO
  • Mobile and email marketing methods
  • Important metrics to identify effective campaigns
  • PPC campaigns on Google AdWords
  • Google reporting tools
  • Google Webmaster
  • Digital businesses
  • Content marketing
  • Google Analytics

You will also get to work on real-time digital marketing projects to gain hands-on experience.

No. You can enroll in this digital marketing training in Chennai even if you don’t have prior experience or knowledge in the field.

Digital marketers are highly in demand across all businesses, and the top digital marketing course in Chennai will prepare you for grabbing this opportunity.

  • 180+ Digital Marketing jobs are listed in Chennai – LinkedIn
  • The average salary of Digital Marketers in India is around ₹661,000 per year – PayScale
  • The difference between supply and demand for Digital Marketing professionals reflects great opportunities in the field of Digital Marketing – Business 2 Community
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Career Transition

55% Average Salary Hike

$1,27,000 Highest Salary

800+ Career Transitions

300+ Hiring Partners

Career Transition Handbook

*Past record is no guarantee of future job prospects

Meet the Digital Marketing Mentors

Who can apply for Digital Marketing training in Chennai?

  • Marketing Managers
  • Entrepreneurs and Analysts
  • Project Managers
  • Sales and Marketing Professionals
  • Business Intelligence Professionals
  • Digital Marketing Specialists
  • Freshers and Undergraduates
who-can-apply

What Roles Does a Digital Marketing Professional Play?

Digital Marketing Associate

Digital Marketing Associates plans and executes successful online marketing and advertising strategies on social media and other digital platforms.

Digital Marketing Analyst

Develop digital ad and e-marketing campaigns via newsletters, targeted emails, reminders, sales updates, etc.

Social Media Manager

Handle all the social media accounts and editorial blogs and create new channels to connect with the users.

Content Writer

Write blogs, articles, social media posts, etc., that are SEO optimized and user friendly.

SEO Specialist

Responsible for boosting a website’s ranking on search engines like Google, Bing, and Yahoo, with thorough research and analysis.

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Skills to Master

SEO

Search Engine Marketing

SERPs

On-page optimization

Yoast

Webpage and blog post optimization

Real-time analytics

Web analytics

Domain and archive tools

Google Analytics

Email marketing

Social media marketing

Digital Marketing Strategy

Mobile marketing

Content marketing

Branding

Marketing Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

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Tools to Master

Google-Analytics Google-Ads Quora facebook instagram LinkedIn Youtube semrush Ahrefs Small_Seo_Tools ShareSale Mailchimp TagManager wordpress GoogleKeyword YoutubeAds Google-Trends Ubersuggest Crazyegg twitter yoast
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Digital Marketing Course Fees in Chennai

Online Classroom Preferred

  • Everything in Self-Paced Learning
  • One-to-one doubt resolution sessions
  • Attend as many batches as you want for Lifetime
  • Job Assistance
27 Apr

SAT - SUN

08:00 PM TO 11:00 PM IST (GMT +5:30)

$1,316 10% OFF Expires in

Corporate Training

  • Customized Learning
  • Enterprise Grade Learning Management System (LMS)
  • 24x7 Support
  • Enterprise Grade Reporting

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Digital Marketing Course in Chennai Curriculum

Live Course Industry Expert Academic Faculty

Module 1: Deep Dive in Search Engine Optimization (SEO)

Preview

1.1 Elaborate the concepts of Marketing and Advertisements.
1.2 Overview of Digital Marketing and Its Advantages over Traditional Marketing.
1.3 Explain the strategy of Customer Centricity.
1.4 Define SEO, and what are the functions of search engines?
1.5 Explain the optimization of On-page and Off-page SEO.
1.6 How to do SEO Keyword Research & Analysis?
1.7 Explain the concepts of Technical SEO, Mobile SEO, and Schema Markups.
1.8 Working of Link building – Blogger Outreach and Other Techniques.
1.9 Illustrate Social SEO, Local SEO, and International SEO.
1.10 Explain how to conduct SEO audits.
1.11 Explain how to use the SEO tools (SEMrush, Ahrefs, etc.).
1.12 Workings of Algorithm Updates.
1.13 How to enhance and Rank #1 on Google using SEO optimization.

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Module 2: Examine the Business Problems

Preview

2.1 Overview of Business Issues and Theories Formulation in the following domains:

  • Marketing field
  • Retail field
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3.1 Describe Segmentation, Targeting, and Positioning.

  • Identifying the consumer behavior
  • Factors affecting consumer behavior
  • How to Make a Product Mix Decision
  • Explain the importance of Branding Decisions
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4.1 List of the Designing Service Offerings

  • What are the pricing strategies?
  • Explain Channel Design Decisions.
  • Define Channel Management Decisions and its types.
  • Guide to Developing Advertising Campaigns.
  • Guide to Developing Sales Promotions.
  • How to perform the Sponsorship Campaigns?
  • Understanding how to manage Public Relations
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5.1 How to do Brand Positioning?
5.2 How to process the Engagement Strategy?
5.3 How PR Activities help increase brand visibility?

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6.1 Elaborate on Data Science in Marketing.
6.2 Analyzing Statistics for Data Science
6.3 Understanding Supervised and Unsupervised Learning
6.4 Explain Linear and Logistic Regression and its differences.
6.5 Deducing the Analytics applications – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value

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7.1 Define social media optimization with use cases
7.2 Why are we using social media marketing?
7.3 Marketing with various popular Social Media Platforms (Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.)
7.4 How to Promote Content or Product(s) on popular Social Media Platforms?
7.5 How to improve in Managing and Driving Engagement?
7.6 Classifying the Guidelines and Best Practices
7.7 Examine the case studies of Social Media Platforms.

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8.1 Why do we perform video marketing?
8.2 Illustrates how to rank YouTube videos at #1 position.
8.3 Marketing with various popular Video Platforms (YouTube, etc.)
8.4 Overview of Video Marketing for B2C Businesses
8.5 Overview of Video Marketing for B2B Businesses
8.6 Guide for Live Streaming and Video Uploads
8.7 How to generate leads from Videos
8.8 How to optimize the video to make the video trend in Ranking

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9.1 Working with Google Ads

  • Explain Search Engine Marketing.
  • Marketing with various popular Paid Marketing Platforms (Google Ads, Facebook and Instagram)

Overview of Ads

  • Explain these concepts: Keyword Research for Google Ads, Bidding, Search, and Search Network Campaigns.
  • Understand the functions of Google Display Campaigns
  • How to use Conversion Tracking?
  • Elaborate the Remarketing
  • Working of Mobile Ad Campaigns
  • Best practices for performing A/B Testing
  • Explain the strategy for Scheduling Ads
  • How to manage the media plan?
  • Importance of Reporting and Management
  • Examine the function of Google Ads Account Audit.
  • Define Programmatic Buying.
  • Compare the difference between Programmatic and Traditional Media Buying
  • What are the targeting strategies in Programmatic Buying?

9.2 Social Media Platforms: Facebook and Instagram Ads

  • Understanding the working of Facebook Marketing
  • How to use the Facebook Ads Manager?
  • Define Business Manager
  • Illustrate the Facebook Ad Campaign types and objectives.
  • What are the strategies for successful audience targeting?
  • Define the Ad Formats
  • Explain the concepts of Budgeting and Scheduling.
  • How do we add Facebook Pixel to a website?
  • Examine the Reach and Frequency Buying.

9.3 Social Media Platforms: LinkedIn Ads

  • Understand the features of LinkedIn Advertising
  • Elaborate the various types of Campaigns
  • Ways to Identify the Right Audience
  • What is account-based marketing?
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10.1 Define Email Marketing
10.2 Objectives of Email Marketing
10.3 Tips and Tricks for Email Marketing
10.4 How to do Domain Reputation and SPF?
10.5 Working with the various Email Providers (Mailchimp, etc.)
10.6 Campaign Creation – HTML and Built-in Editors
10.7 Perform the A/B Testing
10.8 Understanding the concepts of Source Tracking, List Management, etc.

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11.1 Elaborate the Technical Understanding of Pages
11.2 How to perform the Conversion Optimizations?
11.3 User behavior and taking actions accordingly
11.4 Illustrate the work of Lead capture on Pages
11.5 Guide for A/B Testing of Pages

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12.1 Elaborate the strategy of affiliate marketing.
12.2 What are the benefits of affiliate marketing?
12.3 Working with various affiliate platforms
12.4 How to do Affiliate Tracking on a Website?
12.5 How do we manage and handle affiliates?
12.6 Detecting and Handling Fraudulent Transactions
12.7 Tips and Tricks for affiliate marketing

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13.1 Explain the functions of content marketing.
13.2 What are the objectives of content marketing?
13.3 Examine the various types of content marketing.
13.4 Writing content and blogs and promoting it on various platforms.
13.5 Creating and promoting engaging videos using optimized content marketing
13.6 Explain the functions of influencer marketing.
13.7 How can we reach out to influencers and engage them?

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14.1 Understanding the working of Google Analytics and Visitors’ Traffic Matrices
14.2 Analyzing visitor behavior using multiple metrics
14.3 Explain the concepts of Slicing and Dicing Data.
14.4 Elaborate the Growth Patterns.
14.5 How to Develop a Marketing Strategy Using Traffic Patterns?
14.6 Key concepts of Channel Performance, Setting Goals, and Creating Reports and Dashboards.
14.7 Define Measuring ROI as an Integrated Approach and Strategy Creation.

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  • What is the job search strategy?
  • How to do resume-building?
  • How to Create a Professional LinkedIn Profile?
  • Industry Experts Conduct Interview Preparation Sessions
  • Mock Interviews and Industry Expert Tips
  • 450+ hiring partners will offer placement opportunities to candidates who pass the Placement Readiness Test.
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Digital Marketing Project Works

Projects will be a part of your Digital Marketing Course to consolidate your learning. It will ensure that you have real-world experience in the numerous domains of Digital Marketing.

Career Services

Career Services
resume

Career Oriented Sessions

Throughout the course

Featuring over 10+ live interactive sessions, our course offers an enriching learning journey for learners. Moreover, gain comprehensive knowledge with industry experts on how to build skills that recruiters expect. These guided sessions offer practical demonstrations, ensuring you remain focused on achieving your upskilling objectives.

linkedin

Resume & LinkedIn Profile Building

Upon course completion

Enhance your resume and LinkedIn profile with expert guidance from our career services team. By collaborating with professionals, you can create a world-class profile that stands out during the shortlisting stage. Through this process, you’ll know how to optimize your profile for maximum impact.

interview

Mock Interview Preparation

After 80% of the course completion

Technical experts will conduct several mock interviews with students. They will assist learners with constructive criticism and advice. Get tips & tricks to clear the interviews of top MNCs & startups.

expert

1 on 1 Career Mentoring Sessions

After 90% of the course completion

Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learner’s educational background, experience, and future career aspirations.

guaranteed

3 Guaranteed Interviews

Upon movement to the Placement Pool

Guaranteed 3 job interviews upon movement to the placement pool after clearing the Placement Readiness Test (PRT). Get interviewed by our 400+ hiring partners.

job_portal

Exclusive access to Intellipaat Job portal

After 80% of the course completion

Access our exclusive job portal and apply for positions offered by over 500+ employers, which include leading start-ups and MNCs. Our learners gain a competitive edge in the job market. Utilize this dedicated resource to advance your career and explore numerous exciting job opportunities.

Digital Marketing Certification in Chennai

Executive-Post-Graduate-Certification-in-Digital-Marketing Click to Zoom
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of the iHUB, IIT Roorkee.

The advanced digital marketing course in Chennai is designed by industry experts from leading global organizations. Throughout the training, you will engage in various projects, enabling you to gain practical experience. Upon successful project completion, you will be awarded the digital marketing certification.

Besides, this digital marketing certification course in Chennai is designed to help you clear the following certification exams:

  • Google Analytics Individual Qualification (IQ) Certification
  • Google AdWords Certification
  • HubSpot Certification Exam

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Digital Marketing Course in Chennai FAQs

What are digital marketing techniques?

The following are some of the digital marketing techniques or practices that are used in the industry:

  • Content marketing
  • Webinar production
  • PPC marketing
  • Video production
  • SEO
  • E-books, white papers, and webinars
  • SMM
  • Email marketing

The roles and responsibilities of a digital marketing specialist include:

  • Coordinating with web developers and designers for the design and functionality of a website and the process involved
  • Generating all website content and meeting online objectives through a content strategy
  • Ensuring that the target audience easily finds the website by optimizing the website structure and content with SEO and/or SEM
  • Converting website visits into online sales by making the user experience easy and by offering special deals
  • Managing the online presence and brand of a company through social networking tools

Here is how this best digital marketing course in Chennai will benefit you:

  • This course is designed to meet industry standards and make you job-ready
  • The industry-based projects will translate into hands-on experience in the field
  • The training is led by the IIT Roorkee faculty and industry practitioners
  • Doubt-clearing can be done during the live sessions
  • One-on-one with industry mentors is provided for all our learners
  • Widely recognized certification from iHUB, IIT Roorkee (An Innovation Hub of IIT Roorkee) and Intellipaat
  • You will receive job assistance from our career services team after the certification
  • Intellipaat has over 400 hiring partners
  • There are job search resources on our website to help with job hunting
  • Professionals and freshers alike can benefit from this course due to its flexibility
  • The course material and their upgrades are accessible for your lifetime
  • Our 24/7 online learning support is always available for our learners

As per Glassdoor, the average salary of a specialist in digital marketing in Chennai is about ₹247,788 p.a.

The following are some leading companies that are offering digital marketing jobs in Chennai:

  • Sulekha
  • Zuan Technologies
  • Realtek Consulting LLC
  • Sprinto HQ

Once you are registered for this digital marketing course, you will receive access to all the e-learning content on our LMS. You will have access to the study material and their upgrades for your lifetime.

This is an outstanding course on digital marketing training in Chennai with placement assistance. This training program equips you with expertise in the various tools and technologies within the realm of digital marketing, covering areas like SEO, crawling, SERPs, on-page optimizations, and more. You will gain the necessary skills to excel in this field. Our 24/7 online support platform is available to address all your queries.

You will also receive lifelong access to the training materials at no extra cost. Throughout the course, you will engage in multiple assignments and case studies to gain valuable industry experience. Our dedicated placement team will guide you through the process of applying for and securing some of the finest digital marketing positions worldwide.

Intellipaat has been catering to marketing enthusiasts across Chennai. This highly acclaimed online digital marketing course in Chennai is accessible from any location within the city, including Thiruvanmiyur, Velachery, Anna Nagar, Madipakkam, Adyar, Medavakkam, Porur, K. K. Nagar, Sholinganallur, Alwarpet, Nungambakkam, Tambaram, and more. With round-the-clock availability, you can conveniently participate in online digital marketing classes from the comfort of your home or office.

Yes. As part of our master’s program in digital marketing, we provide one practice test, which will help you become familiar with the questions that may be asked in the certification exams and the format of those questions.

The certification has lifetime validity and is recognized by top organizations across the world.

To take part in the placement program, you must first complete this digital marketing course in Chennai and then execute all the given projects successfully.

Intellipaat offers query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail yourself of email support for all your queries. We can also arrange one-on-one sessions with our support team If your query does not get resolved through email. However, 1:1 session support is given for 6 months from the start date of your course.

Intellipaat provides placement assistance to all learners who have completed the training and moved to the placement pool after clearing the PRT (Placement Readiness Test). More than 500+ top MNCs and startups hire Intellipaat learners. Our alumni work with Google, Microsoft, Amazon, Sony, Ericsson, TCS, Mu Sigma, etc.

Apparently, no. Our job assistance is aimed at helping you land your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final hiring decision will always be based on your performance in the interview and the requirements of the recruiter.

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Digital Marketing Training in Chennai

Chennai, often called the “Gateway to South India,” is a bustling metropolis located on the Coromandel Coast of the Bay of Bengal. Geographically, it serves as the capital city of the Indian state of Tamil Nadu and is a major center for culture, commerce, and education in southern India. 

The city experiences a tropical climate with distinct wet and dry seasons. Summers, from April to June, are hot and humid, while the monsoon season brings heavy rainfall from October to December. The winters, from November to February, offer a pleasant and relatively dry climate, making it an ideal time to visit.

Chennai has a rich history influenced by the Chola and Pallava dynasties, reflected in its architecture and culture. Some of the highlights of Chennai include: