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iHUB-IIT-R

Best Digital Marketing Course in India

79,039 Ratings

Rated #1 Digital Marketing Course by India Today

Become a Digital Marketer by mastering digital marketing tools and techniques with our Digital Marketing Course in India

  • Digital Marketing Course in India by iHUB, IIT Roorkee (An Innovation Hub of IIT Roorkee)
  • Learn Digital Marketing & Analytics skills from IIT Roorkee faculty & top Industry Experts
  • Master SEO, Paid Marketing, ChatGPT, Social Media Marketing, Google Analytics, Generative AI tools for marketing and more
  • Placement Assistance & Interview preparation sessions upon movement to the Placement Pool
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Key Highlights

50+ Live Sessions across 6 Months
43 Hrs of Self-paced Learning
20+ Industry Projects and Case Studies
6 Months of Applied Learning
Lifetime Free Upgrade
Flexible Schedule
24/7 Support
Mentor Support
Trustpilot
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Digital Marketing Course in India Overview

What topics are covered in this digital marketing online training in India?

This digital marketing program in India will help you to learn about:

  • Digital Business Techniques and Skills Needed
  • Google Adwords PPC Campaigns
  • Google Reporting Tools
  • Content, Mobile, and Email Marketing
  • Google Analytics
  • Social Media Marketing
  • Effective Campaign Metrics
  • Digital Marketing Tools and Techniques
  • On-page SEO
  • Google Webmaster

There are no specific prerequisites mandated for enrollment in our digital marketing course in India.

The scope of digital marketing course in India is immense due to ever-increasing Internet users. Here are some reasons for you to consider our program:

  • A Digital Marketing expert in India earns around ₹550,000 p.a. – PayScale
  • 19,000+ job openings are listed for Digital Marketing professionals in India – LinkedIn
  • A rise of at least 10% in demand for marketing experts is expected by 2026 – The Bureau of Labor Statistics

The following professionals can start learning from the top digital marketing trainers in India:

  • Analytics experts
  • Sales professionals
  • Project Managers
  • Entrepreneurs
  • BI professionals
  • Marketing experts
  • Digital Marketing experts
  • Marketing Managers
  • Freshers
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Career Transition

55% Average Salary Hike

$1,27,000 Highest Salary

800+ Career Transitions

300+ Hiring Partners

Career Transition Handbook

*Past record is no guarantee of future job prospects

Digital Marketing Course Mentors

What are the roles and responsibilities of digital marketing specialists?

Digital Marketing Manager

Monitor and perform digital marketing techniques, running and managing campaigns, and planning budgets to increase brand awareness and retention.

Digital Marketing Analyst

A digital Marketing Analyst is responsible for analyzing campaign data, tracking KPI metrics, providing insights to optimize campaign strategies, and increasing ROI.

Social Media Manager

Managing a company brand’s social media presence involves producing content, interacting with followers, and developing strategies to boost reach and engagement.

Brand Manager

The Brand Manager’s job is to maintain and increase brand presence, build strategies, perform market research to improve market position and strengthen brand loyalty.

SEO Specialist

Enhancing the company’s website visibility through keyword optimisation on search engines, performing keyword research and technical SEO, analyzing website content, and increasing organic traffic and rankings.

PPC Expert

Managing pay-per-click campaigns, ad creation, and analyzing performance to increase ROI and meet the company’s objective.

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24+ Skills to Master

SEO

Search Engine Marketing

SERPs

On-page optimization

Yoast

Webpage and blog post optimization

Real-time analytics

Web analytics

Domain and archive tools

Google Analytics

Email marketing

Social media marketing

Digital Marketing Strategy

Mobile marketing

Content marketing

Branding

Marketing Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

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Tools to Master

zoho-crm YT YT-ad youtube-analytics yoast wordstream wellsaid unbounce tweet-deck stabble-difu spyfu similar-web semrush se-ranking Screming-fog powtoon my-ad-centre Moz mailchimp Linkedin-business linked-in linked-in-ads keyword-tool hubspot hootsuite google google-trends google-analytics google-ads get-response feng facebook facebook-ads chatgpt canva bluewillow asodesk apptweak ahrefs
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Digital Marketing Course Fees in India

Online Classroom Preferred

  • Everything in Self-Paced Learning
  • One-to-one doubt resolution sessions
  • Attend as many batches as you want for Lifetime
  • Job Assistance
Weekend (Sat-Sun)

23 Nov 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

30 Nov 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

07 Dec 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

14 Dec 2024 08:00 PM - 11:00 PM
$1,316 10% OFF Expires in

Corporate Training

  • Customized Learning
  • Enterprise Grade Learning Management System (LMS)
  • 24x7 Support
  • Enterprise Grade Reporting

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Digital Marketing Course in India Curriculum

Live Course Industry Expert Academic Faculty

Master the concepts of Search Engine Optimization (SEO)

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  • Learn the fundamentals of digital marketing and advertising, understand the difference between traditional and digital marketing, and its advantages.
  • Understand the workings of SEO and its crucial role in digital marketing. Grasp the functioning of search engines, perform customer-centric strategies, and compare on-page and off-page SEO optimization.
  • Master how to perform effective SEO keyword research and analysis. Learn how to use the technical SEO factors (mobile SEO and schema markups)
  • Analyse link-building techniques such as blogger outreach and other strategies. Learn how to perform SEO audits using tools such as SEMrush and Ahref, working with the algorithm updates, and performing various approaches to Rank#1 on Google using SEO optimization.
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  • Learn how to segment target audiences using consumer behaviour to make data-driven marketing decisions. Also, learn how to perform competitive analysis to build a unique brand value.
  • Understand how to conduct various content strategies to reach maximum audiences via social media and community channels to have impactful customer engagement and brand trustworthiness.
  • Apply analytics to perform performance measurement and optimization using KPI metrics and A/B testing.
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  • This section covers the strategic framework of segmentation, Targeting, and Positioning (STP). Learn how to develop effective marketing strategies that target specific consumer groups.
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  • Understand customer needs, market demands, competitive features, and service utility which will help draft a compelling service offering. Also, ensure that services are delivered effectively and with quality to improve customer satisfaction and market competitiveness.
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  • Illustrate the brand positioning methods to build a valuable market presence and identity. Perform various PR activities and create go-to-market strategies that meet the demand of the target audience to improve engagement and brand value.
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  • Describe how data science is used in marketing, and understand the workings of statistical analysis to make data-driven decisions.
  • Compare the differences between Supervised and Unsupervised Learning Algorithms, as well as Linear and Logistic Regression. Additionally, understand their usage and applications in marketing predictive analytics.
  • Use key analytics applications, such as market basket analysis, customer segmentation, and customer lifetime value (CLV), to improve targeting techniques and maximise marketing reach.
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  • Learn Social Media Optimization (SMO) and explore its real-world applications and use cases. Learn how to perform effective social media marketing.
  • Understand how to perform and promote Content or Product(s) marketing on various platforms, such as Quora, Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
  • Learn how to improve managing and driving engagement along with best practices to optimize social media campaigns.
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  • Describe the purpose of video marketing and how it engages the audiences, improve brand visibility and traffic conversion in B2C and B2B businesses. Learn ways of how to rank YouTube videos at the #1 position.
  • Learn the best practices for generating organic leads through video content and live streaming to maximise user engagement and viewer interaction.
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  • Learn the technicalities of a landing page and execute conversion optimization techniques to analyse user behaviour to increase customer interaction and website reach.
  • Understand how lead capture works on landing pages and use A/B testing to identify page designs and content.
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  • Grasp the essential affiliate marketing strategies, their benefits (global reach and revenue generation), and learn how to work with various affiliate platforms.
  • Identify approaches for affiliate tracking on websites, manage affiliate relationships, and detect fraudulent transactions. Learn the tips and tricks for affiliate marketing.
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  • Learn how to create Job Search Strategies for a desired job profile and how to network.
  • Gain knowledge of how to build an effective resume and manage a LinkedIn profile.
  • Interview Preparation and Mock Interview Sessions conducted by Leading Industry Professionals
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Project Works

Projects will be a part of your Digital Marketing Course to consolidate your learning. It will ensure that you have real-world experience in the numerous domains of Digital Marketing.

Career Services

Career Services
guaranteed
3 Guaranteed Interviews
job_portal
Exclusive access to Intellipaat Job portal
Mock Interview Preparation
1 on 1 Career Mentoring Sessions
resume
Career Oriented Sessions
linkedin
Resume & LinkedIn Profile Building
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Digital Marketing Certification in India

Executive_Post_Graduate_Certification_in_Digital_Marketing Click to Zoom
Note: All certificate images are for exemplary purposes only and may be subject to change at the discretion of the iHUB, IIT Roorkee.

This digital marketing master’s program in India is curated by experts from the top organizations in the world. After the training, you will work on a range of projects, which will provide you real-world experience. Upon executing the projects successfully, you will receive the digital marketing certification from us.

Besides, this digital marketing course in India is designed to help you clear the following certification exams:

  • Google Analytics Individual Qualification (IQ) Certification
  • Google AdWords Certification
  • HubSpot Certification Exam

Digital Marketing Training in India Reviews

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Digital Marketing Course in India FAQs

What is the salary of a specialist in digital marketing in India?

As per Glassdoor, the average salary of a digital marketer in India is about ₹300,000 p.a.

Our online top digital marketing course in India is very reasonably priced with an aim to help learners master all digital marketing tools, and you will have 24/7 access to the online learning support team. After the completion of this digital marketing course, you will receive job assistance, from our career services team, which includes services such as career counseling, resume-building, mock interviews, etc. The material, and any other updates to it, will be available to you for a lifetime. Consider this course a one-time investment.

With the priorities of most businesses being lead generation, ROI of various marketing activities, and securing sufficient budgets for promotional activities, organizations are turning to digital marketing to strengthen their marketing efforts.

As a budding digital marketer, you will be on a rewarding, dynamic, and lucrative career path and have opportunities to work with an exciting mix of clients. The workplace will offer:

  • A constant challenge
  • An opportunity for you to acquire an ever-expanding skillset
  • Creativity as well as creative autonomy

The following are the roles and responsibilities of a digital marketing specialist:

  • Coordinating with web developers and designers for the design and functionality of a website and the process involved
  • Generating all website content and meeting online objectives through a focused content strategy
  • Ensuring that the target audience easily finds the website by optimizing the website structure and content with SEO and/or SEM
  • Converting website visits into online sales by making the user experience easy and by offering special deals
  • Managing the online presence and brand of a company through social networking tools and engagement with consumers in real-time

Once you are enrolled in this best digital marketing course in India, you will receive access to all the e-learning content on our LMS. The study materials and their upgrades will be accessible for your lifetime.

The following are the benefits of taking this top digital marketing course in India:

  • This course is aligned with industry standards
  • The course is led by the IIT Roorkee faculty and industry practitioners
  • The real-time projects translate into hands-on experience in the field
  • You will have lifetime access to the course material and all upgrades
  • Our 24/7 online learning support is always available for learners
  • The course will transform you into a job-ready professional
  • 1:1 with industry mentors is provided
  • Doubt-clearing can be done during the live sessions
  • Both professionals and freshers can take advantage of the flexible sessions
  • Widely recognized certification from iHUB, IIT Roorkee (An Innovation Hub of IIT Roorkee) and Intellipaat
  • Access to Intellipaat’s over 400 hiring partners
  • Job assistance is provided by our career services team after the certification
  • There are job search resources available on our website to help with job hunting

The following are some of the leading companies that are offering digital marketing jobs in India:

  • IBM
  • Accenture
  • Xiaomi India
  • Nokia
  • Capgemini
  • Zee Entertainment Enterprises Ltd.

At the start of the digital marketing training in India, you will be given all the information regarding your mentors and learning support. You can reach out to them if you face any issues. You can also contact us using the contact number on our website.

Intellipaat offers one of the best master’s degrees in digital marketing. In this training program, you will become proficient in all the tools and technologies involved in the field of digital marketing, such as SEO, crawling, SERPs, on-page optimizations, etc. Moreover, you will attain the skills required to become proficient in this field. Intellipaat provides a 24-hour online assistance platform where you can get a resolution to all your queries.

We will also provide lifelong access to the training material for free. Throughout this digital marketing course, you will work on several assignments and case studies that will provide you with industry experience. Further, our placement team will guide you and help you apply for and land some of the best digital marketing jobs in the world today. We also offer you our digital marketing master’s certification upon your course completion.

You can take part in the placement assistance program provided by Intellipaat only after successfully completing the online digital marketing courses in India.

No. Our placement team that provides job assistance will help you find the job you are looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This will boost your confidence and increase your chances of attaining your dream job.

Yes. The digital marketing courses in India include a practice test for students to become more familiar with the certification exam questions and format.

The certification obtained from digital marketing training in India has lifetime validity and is recognized by top companies around the world.

Yes, Intellipaat has some great learners from India whose numbers are increasing exponentially due to the immense scope of digital marketing in India. You can be living anywhere in India, be it West Bengal, Andhra Pradesh, Madhya Pradesh, Uttar Pradesh, Orissa, Kerala, Jharkhand, Assam, Punjab, Maharashtra, Bihar, Tamil Nadu, Rajasthan, Karnataka, Gujarat, Chhattisgarh or Haryana. Intellipaat’s digital marketing courses are just a click away from you.

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