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Digital Marketing Course in Kochi

79,039 Ratings

Rated #1 Digital Marketing Course by India Today

Become a Digital Marketer by mastering digital marketing tools and techniques with our Digital Marketing Course in Kochi

  • Digital Marketing Course in Kochi by iHUB, IIT Roorkee (An Innovation Hub of IIT Roorkee)
  • Learn Digital Marketing & Analytics skills from IIT Roorkee faculty & top Industry Experts
  • Master SEO, Paid Marketing, ChatGPT, Social Media Marketing, Google Analytics, Generative AI tools for marketing and more
  • Placement Assistance & Interview preparation sessions upon movement to the Placement Pool
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Key Highlights

50+ Live Sessions across 6 Months
43 Hrs of Self-paced Learning
20+ Industry Projects and Case Studies
6 Months of Applied Learning
Lifetime Free Upgrade
Flexible Schedule
24/7 Support
Mentor Support
Trustpilot
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Digital Marketing Course in Kochi Overview

What will you be taught in this Digital Marketing course in Kochi?

In this Digital Marketing certification course, you will learn about:

  • Digital Marketing tools
  • Metrics to analyze online campaign performance
  • Google Analytics and reports
  • Social media marketing
  • Digital businesses
  • PPC (pay-per-click) campaigns on Google AdWords
  • Content Marketing
  • On-page SEO
  • Google reporting tools
  • Email Marketing
  • Mobile Marketing
  • Google Webmaster

The following professionals are suited to sign up for this Digital Marketing training program:

  • Digital Marketing Specialists
  • Marketing Professionals
  • Business Intelligence and Analytics Professionals
  • Entrepreneurs and Aspirants
  • Sales Professionals
  • Marketing Managers
  • Project Managers
  • A 10% growth in the demand for marketing professionals is predicted to occur by 2026 – The Bureau of Labor Statistics
  • Digital Marketing experts earn ₹670,000 per year on average in Kochi – Glassdoor
  • There are 190+ jobs open for Digital Marketing professionals in Kochi – Indeed

Register today to pave a successful career in Digital Marketing by enrolling for the best Digital Marketing course in Kochi with placement!

No. You can enroll in these Digital Marketing courses regardless of your prior experience and knowledge.

Inbound marketing and outbound marketing are two fundamentally different approaches to attracting and engaging customers. They have distinct strategies, techniques, and philosophies. Here are the main distinctions between inbound and outbound marketing:

Aspect Inbound Marketing Outbound Marketing
Definition It focuses on attracting potential customers through relevant and valuable content and interactions. It aims to pull in prospects who are actively seeking information. It involves pushing marketing messages and advertisements to a wide audience, often without regard to whether they have shown interest in the product or service.
Initiator Customer initiates the interaction by seeking information, usually through search engines or social media. Marketer initiates the interaction by reaching out to potential customers through various channels (e.g., cold calls, email blasts, and ads).
Content Content is educational, informative, and tailored to address the needs and interests of the target audience, for example, blog posts, ebooks, webinars, and social media content. Content is promotional and focuses on the product or service. It may include ads, cold calls, direct mail, and telemarketing scripts.
Engagement It builds trust and credibility by providing valuable information. It encourages two-way communication and engagement with the audience. It may interrupt the target audience’s current activity and be seen as intrusive or disruptive. It has limited engagement with the audience.
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Career Transition

55% Average Salary Hike

$1,27,000 Highest Salary

800+ Career Transitions

300+ Hiring Partners

Career Transition Handbook

*Past record is no guarantee of future job prospects

Digital Marketing Course Mentors

What are the roles and responsibilities of digital marketing specialists?

Digital Marketing Manager

Monitor and perform digital marketing techniques, running and managing campaigns, and planning budgets to increase brand awareness and retention.

Digital Marketing Analyst

A digital Marketing Analyst is responsible for analyzing campaign data, tracking KPI metrics, providing insights to optimize campaign strategies, and increasing ROI.

Social Media Manager

Managing a company brand’s social media presence involves producing content, interacting with followers, and developing strategies to boost reach and engagement.

Brand Manager

The Brand Manager’s job is to maintain and increase brand presence, build strategies, perform market research to improve market position and strengthen brand loyalty.

SEO Specialist

Enhancing the company’s website visibility through keyword optimisation on search engines, performing keyword research and technical SEO, analyzing website content, and increasing organic traffic and rankings.

PPC Expert

Managing pay-per-click campaigns, ad creation, and analyzing performance to increase ROI and meet the company’s objective.

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24+ Skills to Master

SEO

Search Engine Marketing

SERPs

On-page optimization

Yoast

Webpage and blog post optimization

Real-time analytics

Web analytics

Domain and archive tools

Google Analytics

Email marketing

Social media marketing

Digital Marketing Strategy

Mobile marketing

Content marketing

Branding

Marketing Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

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Tools to Master

zoho-crm YT YT-ad youtube-analytics yoast wordstream wellsaid unbounce tweet-deck stabble-difu spyfu similar-web semrush se-ranking Screming-fog powtoon my-ad-centre Moz mailchimp Linkedin-business linked-in linked-in-ads keyword-tool hubspot hootsuite google google-trends google-analytics google-ads get-response feng facebook facebook-ads chatgpt canva bluewillow asodesk apptweak ahrefs
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Digital Marketing Course Fees in Kochi

Online Classroom Preferred

  • Everything in Self-Paced Learning
  • One-to-one doubt resolution sessions
  • Attend as many batches as you want for Lifetime
  • Job Assistance
Weekend (Sat-Sun)

23 Nov 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

30 Nov 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

07 Dec 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

14 Dec 2024 08:00 PM - 11:00 PM
$1,316 10% OFF Expires in

Corporate Training

  • Customized Learning
  • Enterprise Grade Learning Management System (LMS)
  • 24x7 Support
  • Enterprise Grade Reporting

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Digital Marketing Course Curriculum

Live Course Industry Expert Academic Faculty

Master the concepts of Search Engine Optimization (SEO)

Preview
  • Learn the fundamentals of digital marketing and advertising, understand the difference between traditional and digital marketing, and its advantages.
  • Understand the workings of SEO and its crucial role in digital marketing. Grasp the functioning of search engines, perform customer-centric strategies, and compare on-page and off-page SEO optimization.
  • Master how to perform effective SEO keyword research and analysis. Learn how to use the technical SEO factors (mobile SEO and schema markups)
  • Analyse link-building techniques such as blogger outreach and other strategies. Learn how to perform SEO audits using tools such as SEMrush and Ahref, working with the algorithm updates, and performing various approaches to Rank#1 on Google using SEO optimization.
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  • Learn how to segment target audiences using consumer behaviour to make data-driven marketing decisions. Also, learn how to perform competitive analysis to build a unique brand value.
  • Understand how to conduct various content strategies to reach maximum audiences via social media and community channels to have impactful customer engagement and brand trustworthiness.
  • Apply analytics to perform performance measurement and optimization using KPI metrics and A/B testing.
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  • This section covers the strategic framework of segmentation, Targeting, and Positioning (STP). Learn how to develop effective marketing strategies that target specific consumer groups.
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  • Understand customer needs, market demands, competitive features, and service utility which will help draft a compelling service offering. Also, ensure that services are delivered effectively and with quality to improve customer satisfaction and market competitiveness.
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  • Illustrate the brand positioning methods to build a valuable market presence and identity. Perform various PR activities and create go-to-market strategies that meet the demand of the target audience to improve engagement and brand value.
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  • Describe how data science is used in marketing, and understand the workings of statistical analysis to make data-driven decisions.
  • Compare the differences between Supervised and Unsupervised Learning Algorithms, as well as Linear and Logistic Regression. Additionally, understand their usage and applications in marketing predictive analytics.
  • Use key analytics applications, such as market basket analysis, customer segmentation, and customer lifetime value (CLV), to improve targeting techniques and maximise marketing reach.
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  • Learn Social Media Optimization (SMO) and explore its real-world applications and use cases. Learn how to perform effective social media marketing.
  • Understand how to perform and promote Content or Product(s) marketing on various platforms, such as Quora, Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
  • Learn how to improve managing and driving engagement along with best practices to optimize social media campaigns.
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  • Describe the purpose of video marketing and how it engages the audiences, improve brand visibility and traffic conversion in B2C and B2B businesses. Learn ways of how to rank YouTube videos at the #1 position.
  • Learn the best practices for generating organic leads through video content and live streaming to maximise user engagement and viewer interaction.
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  • Learn the technicalities of a landing page and execute conversion optimization techniques to analyse user behaviour to increase customer interaction and website reach.
  • Understand how lead capture works on landing pages and use A/B testing to identify page designs and content.
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  • Grasp the essential affiliate marketing strategies, their benefits (global reach and revenue generation), and learn how to work with various affiliate platforms.
  • Identify approaches for affiliate tracking on websites, manage affiliate relationships, and detect fraudulent transactions. Learn the tips and tricks for affiliate marketing.
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  • Learn how to create Job Search Strategies for a desired job profile and how to network.
  • Gain knowledge of how to build an effective resume and manage a LinkedIn profile.
  • Interview Preparation and Mock Interview Sessions conducted by Leading Industry Professionals
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Project Work

Projects will be a part of your Digital Marketing Course to consolidate your learning. It will ensure that you have real-world experience in the numerous domains of Digital Marketing.

Career Services

Career Services
guaranteed
3 Guaranteed Interviews
job_portal
Exclusive access to Intellipaat Job portal
Mock Interview Preparation
1 on 1 Career Mentoring Sessions
resume
Career Oriented Sessions
linkedin
Resume & LinkedIn Profile Building
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Digital Marketing Certification in Kochi

Executive_Post_Graduate_Certification_in_Digital_Marketing Click to Zoom
Note: All certificate images are for exemplary purposes only and may be subject to change at the discretion of the iHUB, IIT Roorkee.

This Digital Marketing master’s program in Kochi is curated by experts from the top organizations in the world. After the completion of this Digital Marketing training, you will work on a range of projects which will provide you real-world experience. Upon executing the projects successfully, you will receive the Digital Marketing certification from us.

Besides, this Digital Marketing course is designed to help you clear the following certification exams:

  • Google Analytics Individual Qualification (IQ) Certification
  • Google AdWords Certification
  • HubSpot Certification Exam

Digital Marketing Training Reviews in Kochi

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Digital Marketing Course in Kochi FAQs  

What is Digital Marketing?

Digital Marketing refers to the digital promotion of brands, products, and/or services. Through digital marketing, businesses establish online relationships with potential customers. It can take place via various digital platforms such as emails, texts, multimedia messages, social media, etc.

The following are some of the Digital Marketing techniques or practices that are used in the industry:

  • SEO
  • PPC Marketing
  • Social Media Marketing
  • Video Production
  • Content Marketing
  • E-books, white papers, and webinars
  • Webinar Production
  • Email Marketing

According to Glassdoor, the average salary for a Digital Marketing Specialist in Kochi is ₹314,298 p.a.

The following are some of the key roles and responsibilities of a Digital Marketing Specialist:

  • Coordinating the design and functionality of a company website and its process in collaboration with web developers and designers
  • Producing all website content as well as ensuring that online objectives are met by creating and implementing the content strategy
  • Ensuring that the target audience easily finds the website by optimizing the website structure and content for SEO and/or by implementing SEM
  • Converting website visits into online sales by making user experience as easy as possible and offering special deals
  • Managing the online presence and brand of a company by using social networking tools, such as Facebook, Twitter, Instagram, LinkedIn, etc., and engaging with consumers in real-time

The following companies are actively hiring digital marketing professionals in Kochi:

  • EY
  • Siemens
  • IBM
  • Kundryl
  • The course meets industry standards and demands
  • The industry-based projects will translate into hands-on experience in the field
  • Doubt-clearing can be done during the live sessions
  • One-on-one with industry mentors is provided for all our learners
  • Widely recognized certification
  • Our career services team will provide job assistance on the successful completion of the course
  • Intellipaat has over 400 hiring partners
  • The job search resources on our website help with job hunting
  • Professionals and freshers alike can benefit from this course due to its flexibility
  • The course material and all upgrades will be accessible for your lifetime
  • Our 24/7 online learning support is always available for learners

Once you register for this online Digital Marketing course from Kochi, you will be able to access all e-learning content on our LMS. You will have access to these study materials and upgrades for your lifetime.

Intellipaat is among the best Digital Marketing institutes in Kochi. In this training program, you will become proficient in all the tools and technologies involved in the field of Digital Marketing, such as SEO, crawling, SERPs, on-page optimizations, etc. Moreover, you will attain the skills required to become proficient in this field. Intellipaat provides a 24-hour online assistance platform where you can get a resolution to all your queries.

We will also provide lifelong access to the training material for free. Throughout this Digital Marketing course, you will work on several assignments and case studies that will provide you with industry experience. Further, our placement team will guide you and help you apply for and land some of the best Digital Marketing jobs in the world today. We also offer you our Digital Marketing master’s certification upon your course completion from our Digital Marketing Institute.

Intellipaat has been serving Marketing enthusiasts from every corner of the Kochi city. Our online Digital Marketing courses have always been the top-rated program. You can be living in any locality in Kochi, be it Marine Drive, M. G. Road, Thevara, Kadavanthra, Ravipuram, Edappally, Thrippunithura, Pachalam, Kakkanad, Cheranalloor, or anywhere. You can have full access to our Digital Marketing courses in Kochi by sitting at home or office 24/7.

To take part in the placement program, you must first complete this Digital Marketing course and then execute all the given projects successfully.

No. Our placement team that provides job assistance will help you find the job you are looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This will boost your confidence and will increase your chances of attaining your dream job.

Yes. As part of our master’s program in Digital Marketing, we provide one practice test, which will help you become familiar with the questions that may be asked in the certification exams and the format of those questions.

Intellipaat’s certification has lifetime validity and is recognized by top organizations across the world.

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