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Digital Marketing Course with Placement Opportunity

80,551 Ratings

This program in digital marketing will help you become completely proficient in the most important digital marketing skills required to land a job in digital marketing. Get a 100% job opportunities guarantee with this program within 7 months of course completion. The program is designed by top marketers and will help you master skills required by top MNCs for their day-to-day digital marketing activities.

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Learning Format

Online Boot Camp

Live Classes

7 Months

100%

Job Opportunities Guarantee

1:1

Industry Mentors

500+

Hiring Partners

trustpilot review 3332
sitejabber review 1429
mouthshut review 24068

About Program

You will gain a detailed understanding of all digital marketing activities carried out by organizations and help you gain the required skills to help you land your dream job.

Key Highlights

7 Months of Applied Learning
50+ Live Sessions
43 Hrs of Self-paced Learning
Learn from top Industry Practitioners
Industry Projects and Case Studies
1:1 with Industry Mentors
100% Job Opportunities Guarantee upon movement to placement pool
Career Services by Intellipaat
24*7 Support
Designed for Working Professionals and Freshers
No-cost EMI Option available

Career Transition

55% Average Salary Hike

$1,27,000 Highest Salary

800+ Career Transitions

300+ Hiring Partners

Career Transition Handbook

*Past record is no guarantee of future job prospects

Who can apply for the course?

  • Individuals with a bachelor’s degree and a keen interest to learn digital marketing and marketing analytics
  • IT professionals looking for a career transition in digital marketing
  • Professionals aiming to move ahead in their careers
  • Digital marketing or analytics professionals
  • Freshers or final-year college students who want to build a career in digital marketing and analytics
Who can aaply

What roles does digital marketing course provide?

Marketing Manager

They decide how communication and marketing should take place for products including drafting and executing marketing strategies.

Brand Manager

They are responsible for creating a positive positioning of a brand or product in the eyes of the consumer.

Market Research Analyst

They are in charge of gathering market-related data and market trends and setting target customers.

SEO Expert

They ensure on-page optimization and improved website ranking on major search engines expert.

PPC Expert

They are experts in internet advertising, and are responsible for planning and optimizing online advertising campaigns.

Web Analytics Expert

They optimize a website’s design using Data Analytics to improve page views, user experience, and conversion rates.

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Skills to Master

SEO

SEM

Content Marketing

Branding

Social Media Marketing

Marketing Analytics

Google Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

Email Marketing

Supervised and Unsupervised Learning

Market Basket Analysis

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Tool to Master

Google-Ads Mailchimp facebook semrush TagManager wordpress Small_Seo_Tools-1 GoogleKeyword Google-Analytics-1 YoutubeAds Google-Trends Ubersuggest Crazyegg LinkedIn twitter instagram yoast
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Meet Your Mentors

Digital Marketing Curriculum

Live Course
  • Segmentation, Targeting, and Positioning
  • Understanding Consumer Behavior
  • Influences on Consumer Behavior
  • Product Mix Decision
  • Branding Decision
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  • Introduction to Marketing and Advertisements
  • Introduction to Digital Marketing and Its Advantages over Traditional Marketing
  • Customer Centricity
  • What is SEO and how do Search Engines Work?
  • Understanding On-page and Off-page SEO In Detail
  • Keyword research
  • Technical SEO, Mobile SEO, and Schema Markups
  • Link building – Blogger Outreach and Other Techniques
  • Social SEO, Local SEO, and International SEO
  • SEO Audits
  • SEO Tools – SEMrush, Ahrefs, etc.
  • Algorithm Updates
  • How to Rank #1 on Google?
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  • Google Ads
  • What is Search Engine Marketing?
  • Overview of Different Paid Marketing Platforms – Google Ads and Facebook and Instagram Ads
  • Keyword Research for Google Ads, Bidding, Search and Search Network Campaigns
  • Google Display Campaigns
  • Conversion Tracking
  • Remarketing
  • Mobile Ad Campaigns
  • A/B Testing
  • Scheduling Ads
  • Media Planning
  • Reporting and Management
  • Google Ads Account Audit
  • What is Programmatic Buying?
  • Programmatic vs Traditional Media Buying
  • Targeting Strategies in Programmatic Buying

Facebook and Instagram Ads

  • Understanding Facebook Marketing
  • Facebook Ads Manager
  • Business Manager
  • Facebook Ad Campaign Types and Objectives
  • Audience Targeting
  • Ad Formats
  • Budgeting and Scheduling
  • How to Add Facebook Pixel to a Website?
  • Reach and Frequency Buying

 LinkedIn Ads

  • Introduction to LinkedIn Advertising
  • Different Types of Campaigns
  • How to Find the Right Audience?
  • Account-based Marketing
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  • What is Social Media Optimization?
  • Why Social Media Marketing?
  • Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
  • Promotion of Content or Product(s) on these platforms
  • Managing and Driving Engagement
  • Guidelines and Best Practices
  • Social Media Platforms – Case studies
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  • What is Email Marketing?
  • Its Objectives
  • Tips and Tricks
  • Domain Reputation and SPF
  • Different Email Providers – Mailchimp, etc.
  • Campaign Creation – HTML and Built-in Editors
  • A/B Testing
  • Source Tracking, List Management, etc.
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  • Brand Positioning
  • Engagement Strategy
  • PR Activities
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  • Understanding Google Analytics and Visitors’ Traffic Matrices
  • Understanding Visitor Behavior using Multiple Metrics
  • Slicing and Dicing Data
  • Understanding Growth Patterns
  • How to Build a Marketing Strategy by Seeing Traffic Patterns?
  • Channel Performance, Setting Goals, and Creating Reports and Dashboards
  • Measuring ROI as an Integrated Approach and Strategy Creation
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  • Introduction to Google tag manager
  • Integrating with Google Ads, FB, Quora, etc.
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Program Highlights

Live Session across 7 months
100% Job Opportunities Guarantee
20+ Industry Projects & Case Studies
24*7 Support

Projects

Projects will be a part of your certification in digital marketing and analytics to consolidate your learning. Project work will ensure that you have real-world experience in the field.

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Career Services By Intellipaat

Career Services

Career Oriented Sessions

Throughout the course

Over 20+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions and that will help you stay on track with your up skilling objective.

Resume & LinkedIn Profile Building

After 70% of course completion

Get assistance in creating a world-class resume & Linkedin Profile from our career services team and learn how to grab the attention of the hiring manager at profile shortlisting stage.

Mock Interview Preparation

After 80% of the course completion.

Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.

1 on 1 Career Mentoring Sessions

After 90% of the course completion

Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learners’ educational background, past experience, and future career aspirations.

100% Job Opportunities

Upon movement to the Placement Pool

Get a 100% job opportunity with this unique course. You will be working on real-world capstone projects to build a strong project portfolio. Get interviewed by our 400+ hiring partners. Once you clear the PRT you will be moved to the placement pool.

Access to Intellipaat Job Portal

For 7 Months after Course Completion

Exclusive access to our dedicated job portal to apply for jobs. More than 400 hiring partners, including leading startups and product companies, are hiring our learners. Mentored support on job search and relevant jobs for your career growth

Our Alumni Works At

Master Client Desktop

Peer Learning

Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends – the possibilities are endless and our community has something for everyone!

class-notifications
hackathons
career-services
major-announcements
collaborative-learning

Admission Details

The application process consists of three simple steps. An offer of admission will be made to selected candidates based on the feedback from the interview panel. The selected candidates will be notified over email and phone, and they can block their seats through the payment of the admission fee.

Submit Application

Submit Application

Tell us a bit about yourself and why you want to join this program

Application Review

Application Review

An admission panel will shortlist candidates based on their application

Admission

Admission

Selected candidates will be notified within 1–2 weeks

Program Fee

Total Admission Fee

$ 1,579

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Upcoming Application Deadline 24th Feb 2024

Admissions are closed once the requisite number of participants enroll for the upcoming cohort. Apply early to secure your seat.

Program Cohorts

Next Cohorts

Date Time Batch Type
Program Induction 24th Feb 2024 08:00 PM IST Weekend (Sat-Sun)
Regular Classes 24th Feb 2024 08:00 PM IST Weekend (Sat-Sun)

Frequently Asked Questions

How will I receive my certificate?

On the completion of this program in digital marketing, including the completion of various projects and assignments, you will receive a Certification from Intellipaat.

This digital marketing training course from Intellipaat is just what you need if you want to advance your knowledge and turn it into employable abilities. You will gain knowledge from subject matter experts with vast expertise in the business, but you will also have the chance to test your understanding through a practical approach with ongoing projects and case studies that are pertinent to the industry.

The training materials have been expertly compiled and are very nicely organized. Even when the course is over, you can still access them whenever you choose. You can brush up on your memory in this manner without having to re-enroll. You will receive your course completion certificate from Intellipaat if you successfully complete your course, including all assignments and projects.

Our devoted career services staff will help you find employment following certification. You will get help with career counseling, resume writing, LinkedIn profile construction, technical expert-led mock interviews, critical criticism and advice, and more. You can also use the tools that are offered for job searching. A single investment has been made!

If you fail to attend any of the live lectures, you will get a copy of the recorded session in the next 12 hours. Moreover, if you have any other queries, you can get in touch with our course advisors or post them in our community.

All the sessions at Intellipaat are recorded and will be available to the learners within 12 hrs after the session. If, by any circumstance, you missed the live class, you can go through the recordings. Also, if you need any support, you will have access to 24*7 technical support for any sort of query resolution.

We value the candidates who wish to learn but do not have the financial bandwidth to make an upfront payment of the fees. Hence, Intellipaat offers  an easy no-cost EMI option to the candidates.

This is a job opportunity program and hence we only allow the candidates where we feel that we can help them to grow professionally in their career and we expect the candidates to be 100% committed to it. There is no refund applicable to this course.

Please note that the course fees is non-refundable and we will be at every step with you for your upskilling and professional growth needs.

Due to any reason you want to defer the batch or restart the classes in a new batch then you need to send the batch defer request on [email protected] and only 1 time batch defer request is allowed without any additional cost.

Learner can request for batch deferral to any of the cohorts starting in the next 3-6 months from the start date of the initial batch in which the student was originally enrolled for. Batch deferral requests are accepted only once but you should not have completed more than 20% of the program. If you want to defer the batch 2nd time then you need to pay batch defer fees which is equal to 10% of the total course fees paid for the program + Taxes.

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What is included in this course?

  • Non-biased career guidance
  • Counselling based on your skills and preference
  • No repetitive calls, only as per convenience
  • Rigorous curriculum designed by industry experts
  • Complete this program while you work