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Digital Marketing Strategy Course

4,588 Ratings

The Digital Marketing Strategy course at Intellipaat is an instructor-led training program. Our course instructors, with years of experience in this domain, aim to make you a certified Digital Marketing professional by teaching you the core concepts of Digital Marketing, such as strategy obstacles, defining trends, etc. Sign up with us today and get ahead in your career.

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Key Highlights

20 Hrs Instructor Led Training
15 Hrs Self-paced Videos
40 Hrs Project & Exercises
Certification
Job Assistance
Flexible Schedule
Lifetime Free Upgrade
Mentor Support
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Digital Marketing Strategy Course Overview

What will you learn in this Digital Marketing Strategy training?

  • Overview of Digital Marketing Strategy
  • Customer needs
  • Market research and marketing calendar
  • Narratives
  • Business Analytics management and measurement

Professionals eligible for enrolling in this online training program are mentioned below:

  • Digital Marketing Executives
  • BI Professionals
  • Marketing Professionals
  • Project and Marketing Managers

Below are the reasons to register for Digital Marketing Strategy training courses:

  • There are more than 35,000 Digital Marketing jobs for entry-level and experienced professionals in the United States – LinkedIn
  • The demand for professionals in marketing is estimated to rise by 10% by 2026 – The Bureau of Labor Statistics
  • Major companies like Amazon, Vodafone, Accenture, etc. are hiring Digital Marketing professionals on a large scale – Indeed

There are no specific skills required to learn Digital Marketing Strategy from Intellipaat.

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Career Transition

55% Average Salary Hike

35 LPA Highest Salary

1200+ Career Transitions

500+ Hiring Partners

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*Past record is no guarantee of future job prospects

Course Fees

Online Classroom Preferred

Weekend (Sat-Sun)

11 Jan 2025 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

18 Jan 2025 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

25 Jan 2025 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

01 Feb 2025 08:00 PM - 11:00 PM
₹30,039 10% OFF Expires in

EMI Starts at

₹5,000

We partnered with financing companies to provide very competitive finance options at 0% interest rate

Financing Partners

EMI Partner

The credit facility is provided by a third-party financing company and any arrangement with such financing companies is outside Intellipaat’s purview.

Corporate Training

  • Customized Learning
  • Enterprise Grade Learning Management System (LMS)
  • 24x7 Support
  • Enterprise Grade Reporting

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Digital Marketing Strategy Course Content

Live Course

Module 1 - Digital Marketing Strategy Overview and Creating Narratives

Preview

1.1 What is a Digital Marketing Strategy?
1.2 Strategy obstacles
1.3 The integrated process
1.4 Building a narrative
1.5 Defining the objective

2.1 Positioning the needs of customers
2.2 Basic needs of customers
2.3 Customer experience
2.4 Describing the personas and segments of customers

3.1 Categorizing keywords

3.2 Tools for keyword research

3.3 Researching on customers

3.4 Defining trends

3.5 Mapping the journey of a customer

4.1 Mapping the demand for content
4.2 Building a visual organizer
4.3 Developing the content calendar
4.4 Assessing resources
4.5 Building videos and processes
4.6 Planning the correct channel mix
4.7 Content publishing
4.8 Engaging with multi-devices
4.9 Contextualization

5.1 Analytics
5.2 Lifetime value of customers
5.3 Content drivers’ measurement

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Digital Marketing Strategy Projects

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Digital Marketing Strategy Certification

How to unlock my certificate?

To unlock your certificate, you need to first complete the entire Digital Marketing Strategy classes and then successfully execute all the assignments and projects that are part of the training program.

For becoming a Digital Marketing professional, you should have in-depth knowledge of various skills and Digital Marketing strategies. To learn the same, you should sign up for Intellipaat’s Digital Marketing Strategy certificate. Once you complete the course, you will be awarded Intellipaat’s Digital Marketing Strategy certification, recognized by major organizations around the world.

Intellipaat offers one mock test as part of the course, which aims to help you assess your skills and knowledge of the concepts and, further, provides you insights into the questions and the format of the actual examination.

You can execute all the given assignments, projects, and case studies with the help of our course trainers. Upon the completion of all the projects, you will get an industry-recognized certificate in online marketing and digital strategy.

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Digital Marketing Strategy Training FAQs

Why take up Intellipaat’s online Digital Marketing Strategy classes?

Digital Marketing plays an integral role in the current market, and it has become important for Digital Marketers and other Marketing professionals to have in-depth knowledge of several Digital Marketing strategies. This online training program is conducted by experts from major companies who have extensive knowledge and experience in this domain.

This course provides 24 hours of support, hands-on experience through assignments, exercises, and projects, lifetime access to the courseware, and more. Besides, once you complete the training and execute the given projects, our job assistance team will prepare you for job interviews via resume creation, mock interview sessions, etc. Further, you will receive a Digital Marketing Strategy course completion certificate from us.

3 technical 1:1 sessions per month will be allowed.

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