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This PPC course online is designed and curated by top industry experts in the world who will make you a PPC Specialist in a reputed organization. This course will fast-track your career in the field of Digital Marketing through online live lessons and real-world projects and case studies based on the modules you learn throughout the program.
Our Pay Per Click Marketing course is to make you an expert in the various concepts of Digital Marketing and PPC, including types of keywords, components of ad, syntactic and semantic match types, etc.
Our trainers will cover the following topics in this Pay Per Click course:
The professionals listed below can sign up for this PPC Campaign training:
You must sign up for one of the best PPC training courses for the reasons listed below:
No. There are no prerequisites required to register for our AdWords PPC training. However, basic understanding and skills in the field of Digital Marketing can benefit your learning experience.
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1.1 Process of search
1.2 Fitting an advertiser into the process of search
2.1 Introduction to buying funnel
2.2 Targeting users in the funnel
2.3 Channels to leverage in the buying funnel
3.1 Change in keywords in the buying funnel
3.2 Different types of keywords
3.3 Primary searcher and its identification
4.1 Semantic match type vs syntactic match type
4.2 Use of syntactic match types phrase match
4.3 Use of semantic match types
5.1 Search terms that trigger the respective keywords
5.2 Function for negative keyword match types
5.3 Use of negative keywords
5.4 N-gram analysis
6.1 Website examination for keywords and ideas
6.2 Keyword ideas using analytics
6.3 Google Keyword Planner tool
7.1 Components of ad
7.2 Sending traffic
7.3 Benefits and features of ads
7.4 Call-to-Action
7.5 Design ads to match the buying cycle
8.1 Dynamic customization of ads
8.2 B2B audience
8.3 Ensure complete ads
9.1 Ad testing types
9.2 Single ad group testing
9.3 Multi ad group testing
9.4 Testing metrics and data
10.1 Overview of ad extensions
10.2 Use of informational extensions
10.3 Listing additional options for business interaction
10.4 Develop special prices and promotions for ads
11.1 Selecting the correct campaign type
11.2 Choosing the correct ad networks
11.3 Set and control budgets
11.4 Explore other settings
12.1 Choose ad locations
12.2 Use of advanced location
13.1 Process of remarketing
13.2 Using CRM data for customer match
13.3 Use similar lists to expand audiences
13.4 Target users with affinity and in-market audiences
13.5 Options for the demographic target
14.1 Data segmentation
14.2 Building a remarketing list
14.3 Developing customer match
15.1 Targeting vs observation
15.2 Use of audience insights to analyze customer data
16.1 Targeting options
16.2 Listing the formats to display ads
16.3 Select the method to target as per the funnel
17.1 Contextual targeting
17.2 Layered targeting
17.3 Placement targeting
17.4 Blocking inappropriate content
18.1 Build responsive and effective ads
18.2 Use image ads
19.1 Set goals
19.2 Measure the goals
20.1 Methods of attribution
20.2 Select a bid method
20.3 Automation of manual bidding
20.4 Implementation of bid modifiers
21.1 Interface customization
21.2 Generate dashboards and reports
21.3 Click fraud
21.4 Experiments
21.5 Drafts
22.1 Design tightly-themed ad groups
22.2 Create bulk ad groups
23.1 When to build distinct campaigns?
23.2 Goal-based campaign organization
23.3 Account organization
24.1 Google Ads Manager
24.2 Manage access of multiple user accounts
24.3 Use Google Ads Editor to make huge changes
25.1 Ad ranking functions
25.2 Factors of quality score
25.3 Visible quality score vs auction quality scores
25.4 Work with a quality score
25.5 Assessment of quality score data
25.6 Quality score improvements
25.7 Impression share
26.1 Download quality score data
26.2 Build pivot tables
27.1 Plan strategic interviews and conduct them
27.2 Build marketing plans
28.1 Implementation of account tracking
28.2 Plan to create an account
28.3 Create account
28.4 Keep the account on target by operating an active target
28.5 Refining campaign targets
28.6 Management of long-term accounts
29.1 Design a Video Campaign
29.2 Design a Shopping Campaign
30.1 Automation of Google Ads account
30.2 Other automation tools
PPC Projects
You can become a certified PPC expert through this PPC Specialist course wherein our trainers will help you learn all the concepts, techniques, and methods that will help you gain proficiency in PPC and earn an industry-recognized certificate.
You will receive your Advanced Certification in PPC from Intellipaat once you complete the Pay Per Click training, execute all the associated projects, and meet all the requirements.
You need to clear the Advanced PPC certification examination in a single attempt.
Upon completion of this Advanced PPC certification program, you need to sign up on Microsoft’s website and then opt for the Bing Ads certification examination. Only the present customers of Bing Ads have the qualification to be an Accredited Professional.
The examination involves 100 multiple-choice questions and answers that need to be completed within the span of 90 minutes. To clear the examination, you must score at least 80%. Besides, the certification is valid for 1 year and you can retake it after re-taking the examination.
After you complete this Advanced PPC training with us, you will be required to sign up on the website of Google Academy. Further, you need to opt for the Google Ads certification examination. You need to first clear the Google Ads Fundamentals exam and then take up an additional assessment on the product area to gain the certification. Additional product assessments include mobile advertising, shopping advertising, search advertising, video advertising, and display advertising.
The Google Ads Fundamental examination includes 100 questions that need to be completed within 120 minutes. The additional assessment exam comprises 70 questions to be completed in 90 minutes. You need to score more than 80% to pass this exam. The Google Ads certification has a 1-year validity, post which you will be required to retake the examination to maintain your certification.
Yes. As part of our PPC classes, we offer one practice test to help students get an idea of the actual exam.
Land Your Dream Job Like Our Alumni
You must sign up for one of the best Pay Per Click online courses offered by us as it will help you gain in-depth knowledge and understanding of the various modules and concepts that are taught in this advanced PPC course. Moreover, they will provide 24-hour online assistance wherein you can get all your doubts cleared.
You will get the opportunity to work on a range of industry-based projects which will enhance your learning experience. Also, you will have free lifetime access to our courseware and course upgrades. Moreover, our job assistance team will prepare you for job interviews through mock interview sessions, resume creation, and more.
Some of the other related Digital Marketing certifications are on SEM Online Course, Digital Marketing Post Graduate Program, Advanced Certification in Digital Marketing, Digital Marketing Course Certification, Conversion Rate Optimization Course, Digital Marketing Strategy Course, Content Marketing Strategy Course, Google Analytics Certification Course, SEO Certification Training Course, Social Media Marketing Course, Email Marketing Course
3 technical 1:1 sessions per month will be allowed.
Intellipaat offers query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail yourself of email support for all your queries. We can also arrange one-on-one sessions with our support team If your query does not get resolved through email. However, 1:1 session support is given for 6 months from the start date of your course.
Intellipaat provides placement assistance to all learners who have completed the training and moved to the placement pool after clearing the PRT (Placement Readiness Test). More than 500+ top MNCs and startups hire Intellipaat learners. Our alumni work with Google, Microsoft, Amazon, Sony, Ericsson, TCS, Mu Sigma, etc.
No, our job assistance is aimed at helping you land your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final hiring decision will always be based on your performance in the interview and the requirements of the recruiter.