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Created in collaboration with IIM Visakhapatnam, this program is designed to sharpen how you think about products and brands. Over 11 months, you will explore the product lifecycle, understand customer behavior, apply analytics to decision-making, define pricing and positioning, and launch ideas that build lasting brands.
In this program by IIM Visakhapatnam, you will learn these skills:
Here are a few reasons why this path makes sense:
Opportunity to Drive Impactful Change: Product and brand managers shape strategy, connect customer needs with business goals, and influence how companies grow in competitive markets.
Competitive Salary: In India, experienced product managers earn around ₹20 to 30 lakh annually, while senior brand managers in leading firms can make over ₹15 lakh.
High Demand and Career Growth: LinkedIn shows more than 18,000 openings for product managers in India, with brand management roles expanding rapidly across tech, FMCG, and digital-first companies.
Strategic Edge: You will work with pricing, analytics, and storytelling, building skills that create stronger brands and lasting business impact.
A product and brand manager is responsible for guiding a product from idea to launch while shaping how it is positioned in the market. They work with marketing, engineering, and design teams to understand customer needs, define product features, build brand identity, and ensure everything supports the company’s goals.
There are 29 courses in this program, with multiple real-world case studies and industry-oriented projects.
Course 1: Preparatory Sessions on Excel for Data Analytics
Course 2: Introduction to the Project Management Tool – Jira
Course 3: Introduction to Figma for UX Design
Course 4: Introduction to Product Strategy & Management
Course 5: Product Life Cycle and Strategy
Course 6: Strategic Market Analysis
Course 7: Product Ideation and Validation
Course 8: Customer-Centric Product Design & Prototyping
Course 9: Competitive Advantage in Product Strategy
Course 10: Product Engineering Strategies
Course 11: Product Launch & Go-To-Market (GTM) Strategies
Course 12: Competitive Strategies and Market Positioning
Course 13: Branding & Product Positioning
Course 14: Product Pricing Strategies
Course 15: Growth Strategies and Competitive Edge
Course 16: Disruptive Innovation & Strategic Planning
Course 17: Product Analytics & its Importance
Course 18: Product Analytics Process
Course 19: Metrics and Goals in Product Analytics
Course 20: Data Cleaning, Coding, and Preparation
Course 21: Descriptive Analytics for Product Management
Course 22: Predictive Analytics for Product Management
Course 23: Analysis for New Product Development
Course 24: Consumer Behavior Analysis
Course 25: Digital Analytics: Tools and Techniques
Course 26: Product Promotion in Digital Space
Course 27: Product Distribution & Support
Course 28: Innovative Communication and Storytelling
Course 29: Strategic Business Case Studies
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Product Designer | EverestIMS Technologies
Intellipaat’s course helped me transition from UI/UX Designer to Product Designer with an impressive salary hike. It significantly improved my skills, making me more organized and productive. I’m grateful for this course.
UI UX Designer
Product Designer
Lead Product Owner | Infinite Computer Solutions
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Product Owner
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Product Designer | Infonative
While working as an Assistant Product Designer, I discovered Intellipaat’s course, which deepened my understanding of tools. The hands-on experience was invaluable. Now, I’m a Product Designer at Infonative Solutions.
Assistant Product Designer
Product Designer
55% Average Salary Hike
$1,30,000 Highest Salary
12000+ Career Transitions
300+ Hiring Partners
Career Transition Handbook
*Past record is no guarantee of future job prospects
They shape how a brand is seen in the market, from positioning to campaigns. Their focus is on building trust, strengthening customer connections, and driving long-term growth.
They manage the entire product development lifecycle, create a product strategy and roadmap, and work with cross-functional teams, such as marketing and business analysts.
They manage the technical aspects of a product. They mainly work with engineering teams and have a strong technical background.
They develop strategies for positioning the product, launching it, and generating market demand. They also conduct customer research and provide insights into the product.
They specialize in improving customer acquisition, user retention, and monetization. Their job is to make strategies to improve customer engagement.
Product Design
Product Planning
Market Research and Strategy
Data Cleaning
Data Analytics
Stakeholder Management
Prototyping
Product Experimentation
Artificial Intelligence
Machine Learning
Usability Testing
Agile Development
Pricing Strategy
User Retention
EMI Starts at
₹5,000
We partnered with financing companies to provide very competitive finance options at 0% interest rate
Financing Partners
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Projects will be a part of your Executive Professional Certification Programme in Product and Brand Management to solidify your learning. They ensure you have real-world experience in Branding & Product Management.
Successfully completed Intellipaat’s Product Management Certification, gaining deep, hands-on experience across the full product lifecycle. The practical projects and user-focused approach sharpened my strategic thinking and product mindset.
Land Your Dream Job Like Our Alumni
This Executive Certification in Product and Brand Management has been designed by IIM Visakhapatnam faculty and industry experts with a strong understanding of market requirements. The program includes hands-on projects and assignments that will prepare you to be job-ready and take on strategic roles in product and brand management.
This Executive Certification in Product and Brand Management offers in-depth knowledge, practical projects, expert insights, and networking opportunities to help you build a successful career in product and brand management.
The Executive Certification in Product and Brand Management opens up a wide range of career opportunities, including:
Product Manager: They define product vision, guide delivery, and collaborate with cross-functional teams.
Product Owner: They prioritize features, maximize value, and ensure customer satisfaction.
Product Marketing Manager: They create strategies for positioning, launching, and driving demand.
Strategic Product Planner: They focus on long-term product strategies shaped by market insights.
Brand Manager: They build brand identity, manage positioning, and strengthen customer loyalty.
These roles exist across industries and companies of all sizes. According to LinkedIn, there are more than 18,000 job openings for product managers in India and over 1,35,000 in the US. Brand management is also on the rise, with leading firms in India offering salaries of ₹7 to 15 lakh for mid-level roles and higher packages at senior levels.
The Executive Certification in Product and Brand Management opens doors to solid salaries across experience levels:
In India, product managers typically earn between ₹15 lakh and ₹33 lakh per year. On average, that sits around ₹22 lakh annually, with senior roles sometimes crossing ₹40 lakh. For brand managers, the average falls between ₹11 lakh and ₹21 lakh annually. At senior levels, annual pay can reach the range of ₹35–46 lakh.
The course is led by experienced faculty from IIM Visakhapatnam, along with industry experts who bring extensive experience in product and brand management. Practitioners from leading companies contribute real-world insights, case studies, and best practices to enrich your learning.
Upon successful completion, you will receive an Executive Certification in Product and Brand Management from IIM Visakhapatnam, which is recognized and valued across industries.
Intellipaat provides 24/7 query resolution, allowing you to raise a ticket to the dedicated support team anytime. You can avail yourself of email support for all your queries. If your query is not resolved through email, we can arrange one-on-one sessions with our support team. However, 1:1 session support is provided for 9 months from the start date of your course.
Intellipaat provides placement assistance to all learners who have completed their training. For this, we are exclusively partnered with over 300 top multinational companies. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation.
Yes, the Executive Certification in Product and Brand Management from IIM Visakhapatnam is highly valuable. It validates your expertise in both product and brand strategy, enhances your credibility in the job market, and shows your commitment to professional growth. This certification can significantly improve your prospects for securing impactful and rewarding career opportunities.
This Executive Certification in Product and Brand Management introduces industry-standard tools and platforms that are widely used by professionals. These include Excel for data analytics, Jira for project management, and Figma for design and prototyping. You will also explore analytics tools for tracking product performance and customer behavior, as well as digital platforms for branding, promotion, and communication.
As per our refund policy, once enrollment is completed, no refund will be applicable.
