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Certification in Digital Marketing

Become a Digital Marketing expert by mastering skills like positioning strategy of a product, branding decisions, understanding pricing strategies, preparing communication plan, marketing analytics, SEO, SEM,SMM, etc. This program is delivered through live instructor led classes along with 24/7 online support. As part of this program you will undergo multiple case studies, assignments and project work to make you proficient Digital Marketer.

Upskill for your dream job!

Nov 28, 2020 Next Batch
5 Months 83 Hrs Live Classes
3 Guaranteed Interviews
500+ Hiring Partners
Executive Alumni status
24/7 Lifetime Support

Who is this program for?

  • Graduates / Diploma holders with min. 6 months of experience
  • Entrepreneurs who are starting a new business and want to learn this skill
  • Traditional Marketers who are looking to grow their career in Digital Marketing
  • Sales Professionals, Communication Managers
  • Brand Managers who wish to up-skill in Digital Marketing

Skills to Master

  • SEO
  • SEM
  • Content Marketing
  • Branding
  • Social Media Marketing
  • Marketing Analytics
  • Google Analytics
  • Facebook & Instagram Advertisement
  • Product Positioning
  • Pricing strategy
  • Preparing Communication plan
  • Predictive Analytics
  • Applied Analytics
  • Video Marketing
  • Email Marketing
View More

About the Program

Learn from the experienced faculty and industry experts via live classes, case studies and projects, assignments and self-paced videos. You will work on real-time industry-based projects that will enhance your learning experience. Digital Marketers are in high demand in various aspects in most organizations and this program aims to prepare you for exactly the same.

Partnering With SPJIMR

S.P Jain Institute Management and Research (SPJIMR) is one of the India’s leading Business Schools. It consistently ranks amongst the top 10 management institutes in India and has been awarded accreditation by the prestigious AACSB International -The Association to Advance Collegiate Schools of Business. Only 5% of the MBA colleges in the world are accredited by AACSB.

Leading faculty from SPJIMR and Industry experts have designed this course to offer you one of the best digital marketing course which covers real world case studies, project work to make you successful marketer.

Once you complete this Digital Marketing program, you will achieve the following:

  • Course completion certification from SPJIMR & Intellipaat
  • Case studies from HBS will be discussed in the live sessions.

Intellipaat Career Services

24/7 Support
Mock Interviews & Resume Preparation
Industry-grade Projects
Minimum 3 Exclusive Interviews with 500+ Hiring Partners

Program Curriculum

Marketing Fundamentals

  • Understanding Consumer Behavior
  • What influences decision making and motivation to purchase?
  • How does segmentation and positioning impact strategy?
  • What can be the basis of market segmentation?
  • How are target segments selected?
  • How is positioning decided?
  • How can value be created through a product/service?
  • Differentiating factors of services marketing
  • Pricing strategies
  • Managing the distribution with focus on digital channels
  • Developing the communication strategy
  • Leveraging digital media for marketing communication
  • Creative selection and media choices
  • Designing online advertising, customer engagement and PR campaigns
  • Linking Marketing Strategy to communication objectives
  • Preparing an Integrated Communication Plan
  • Selection of key messaging, communication tools and channels
  • Application of learning through projects
  • Measure the impact of the marketing communications through Marketing Metrics
  • Descriptive Analytics and Visualizations
  • Predictive Analytics
  • Campaign Analytics for Mass Customization
  • Create a WordPress blog and write content about your product that you want to promote
  • Create Google Analytics, Google webmaster account
  • How to use Google Tag Manager
  • Adding conversion pixels for tracking traffic
  • Promote on multiple sites
  • Latest Digital Marketing trends

Search Engine Landscape

What is SEO?, What is Search?, What is a Search Engine?, What Search Engines are used for?, Why use SEO for your Business?, SERPs, Categorization of SERPs, Crawling, Indexing and Ranking, Technical SEO, How search Engines Work?, Evolution of Search Engines

SEO Audit

What is an Audit Reasons?, Benefits of performing SEO Audit, Search Engine Commands, Domain Information, Domain canonicalization, xml, txt, Custom 404 Page structure, Search Engine Friendly URL, Checking Broken Links

Keyword Research and competitor Analysis

Keyword research and identify the potential keywords for bring the right traffic, understanding user intent, Different keyword research tools, short and long tail keywords, pros and cons of targeting both, competitor analysis – what is the right strategy, B2B vs B2C businesses.

On-Page Optimization

What is On-Page Optimization?, Reasons and Benefits of On Page SEO, Keyword Analysis, URL Mapping, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links

On Page Optimization Using WordPress Based Website – SEO Yoast

What is Yoast?, Installing WordPress SEO by Yoast, Individual Blog Post and Webpage Optimization through Yoast, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links, schema markups, Mobile SEO for better mobile rankings

International SEO                                                                             

What is international SEO, Factors impacting international SEO, working with hreflang, etc.

Web SEO, SEO Profiler and Other SEO Tools

Google Commands: allintitle, allinurl, etc., Ahrefs Backlink Checker Tool, Webceo (Ranking and Reporting), Screaming frog (Audit Tool), Domain Tools, Archive Tools, Duplicate Content Checking Tool – Copyscape, Filling DMCA (Digital Millennium Copyright Act), SEO Profiler (Audit Tool)

Off Page Optimization in Detail

What is Off Page Optimization?, Benefits of Link Building / Off Page submissions, Different sites for promotion and link outreach, Social Bookmarking, Article Submission, Google Map Listing, Guest Blogging, Press Release Submission, Blog Creation and Customization, Social Media Links.

Black Hat SEO Techniques to Avoid

Hidden Text, Doorway Pages, Google Bombing/Link Wheel, Duplicate Sites, Automated Submissions, Keyword Stuffing, Paid Links, Link Farming, Article Spinning

Online Reputation Management

What is Online Reputation Management?, Relationship between SEO and ORM, Listening Tools, Google Alerts, Social Mention, Tactics to rectify negative reviews, Use of Content

Algorithms and Google Updates

What is Algorithm?, Why Google updates Algorithms?, Google Panda, Google Penguin, Google Hummingbird, Google Mobile Friendly Update, Google Top Heavy Update, etc.

Master Google Search console & Advance SEO

What is Google search console, how to use it, traffic analysis and website audit, Log file analysis, understanding how Google bot crawl the website.

  • What is Social Media Optimization
  • Why Social Media Marketing?
  • Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest
  • Promotion of Content / Product on these platform
  • Managing and driving engagement
  • Guidelines and best practices
  • Social media platforms: Case studies
  • Why Video Marketing?
  • How to rank YouTube videos at #1 position
  • Different Video Platforms – YouTube, etc.
  • Video Marketing for B2C Businesses
  • Video Marketing for B2B Businesses
  • Live streaming, Video uploads
  • Generating leads from videos
  • Optimizing Videos for ranking

Google Ads

  • What is Search Engine Marketing
  • Overview of different Paid marketing platforms – Google Ads , FB & Instagram Ads
  • Keyword Research for Google Ads
  • Bidding
  • Search and Search Network Campaigns
  • Google Display Campaigns
  • Conversion Tracking
  • Remarketing
  • Mobile Ad Campaigns
  • A/B Testing
  • Scheduling ads
  • Media Planning
  • Reporting & Management
  • Google Ads Account Audit
  • What is Programmatic Buying
  • Programmatic vs. Traditional Media Buying
  • Targeting Strategies in Programmatic

Facebook & Instagram Ads

  • Understanding Facebook Marketing
  • Facebook Ads Manager
  • Business Manager
  • Facebook Ad Campaign Types &
  • Objectives
  • Audience Targeting
  • Ad Formats
  • Budgeting & Scheduling
  • Facebook Campaign Types
  • How to add Facebook Pixel to the website
  • Reach & Frequency Buying

LinkedIn Ads

  • Introduction to LinkedIn Advertising
  • Different types of Campaigns
  • How to find the right audiences
  • Account based marketing
  • What is email marketing and its objectives
  • Tips and Tricks
  • Domain reputation, SPF
  • Different email providers – mailchimp, etc.
  • Campaign creation – HTML and in built editor
  • A/B testing
  • Source tracking, List Management, etc.
  • Technical understanding of pages,
  • Conversion optimizations,
  • Understanding user behaviour and taking actions accordingly
  • Lead capturing on the pages,
  • A/B testing of the pages.
  • What is affiliate marketing and its benefits?
  • Different platforms
  • Affiliate tracking on website
  • How to handle affiliates
  • Handling fraud transactions
  • Tips and tricks
  • What is Content Marketing, its objectives?
  • Different types of content marketing
  • Writing blogs and content and promote on different platforms
  • Create engaging videos and promote
  • What is Influencer Marketing
  • How to reach to influencers and engage them
  • Understanding Google Analytics and Visitors traffic matrices
  • Understanding visitor behavior using multiple metrics
  • Slicing and dicing data
  • Understanding the growth patterns
  • How to build marketing strategy by seeing traffic patterns?
  • Channel performance
  • Setting goals
  • Creating reports and dashboards
  • Measuring ROI as an integrated approach and strategy creation
View More
83
Hours of Instructor-led Training
30
Hours of Self-paced Videos
7
Guided Projects to Practice
24/7
Lifetime Technical Support

Projects Covered

Build Customer Persona

Identify your target audience and create personalized messages and emails to make your company’s product appealing to them.
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SEO and SEM revealed

Set up your Ad campaign and use several optimization tools to position your web page and find the top target keywords you need to use.
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Create a Business website or Personal Blog

Create a blog and add products to your website and promote them.
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Customer Preferences on Coupon Code

Coupons offer a 360-degree marketing strategy. As part of the project, collect data from different companies on how and when they supply coupons, the ROI when it comes to discounted prices, how they use the coupons data etc.
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SEM Strategies

Compare Paid promotion with organic strategies. Use Google paid ads platform and create a strategy for effectively utilizing the budget for lead generation.

SMM Strategy

Promote your website on different social media platforms like Facebook, Instagram, Twitter, Reddit, Youtube, Pinterest, etc to brand promotion.

Hashtag In Action

Run campaigns using hashtag on different social media platforms and calculate your brand promotions.

Quantifying Marketing using Google Analytics

Understand visitors behavior using Google analytics and find the channel that are performing or not. Comparing data date wise and create a strategy for future promotions.

Course Advisor

Dr. Ruppal Sharma

Dr. Ruppal Sharma

Professor in Marketing

She has a working experience in academics and corporate sectors. She finished her PhD in the field of Bran Management from a reputed institute, namely, BITS Pilani. She did her Economics graduation from LSR College, DU, after which she did her MBA from IIFT Delhi.

Dr. Sheila Roy

Dr. Sheila Roy

Associate Professor

An expert in digital supply chain and e-business. She completed her PGDBM in Business Management from IIMB and her PhD from IIT, Bombay. Her main areas of research include using transaction or behavioural data for making data-driven decisions.

Umesh Krishna

Umesh Krishna

Director - Marketing & Head of Media Swiggy

Leads a team of insights, brand, performance and media managers, driving central brand marketing affairs & heading Media.

Pinaki Chakraborty

Pinaki Chakraborty

AGM Search, Schneider Electric

Currently leading a Global Search Experience team at Schneider Electric spanned across 65 countries and responsible for digital transformation and growth. He has worked with top startups like Myntra, etc.

Nirav Parmar

Nirav Parmar

Marketing Manager, Paytm

He is an IIMA alumnus with 8+ years of experience in consumer-focused Digital Marketing and Sales. He comes with rich experience in Performance Marketing, Customer Segmentation, Cost-effective Marketing Campaigning, etc.

Testimonials

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John Chioles

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Mr Yoga

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Dileep & Ajay

Admission Details

The application process consists of three simple steps. An offer of admission will be made to selected candidates based on the feedback from the interview panel. The selected candidates will be notified over email and phone, and they can block their seats through the payment of the admission fee.

Submit Application

Tell us a bit about yourself and why you want to join this program

Application Review

An admission panel will shortlist candidates based on their application

Admission

Selected candidates will be notified within 1–2 weeks

Program Fee
$1,930
Get a chance to win a early bird discount of up to USD527/-

I’m Interested to Enroll
Learn from best-in-class content created and delievered by leading faculty and industry leaders.

Frequently Asked Questions

This program is conducted online for a duration of 6 months with the help of multiple live instructor-led training sessions.

Executive Alumni Status will be awarded to the participants on successful completion of the program and one time alumni fee payment of ₹5000. This amount is not included in the course fee. However, this is optional.

After you fill in your basic details for the program, our course advisor will speak to you and based on discussion with them your application will be screened. If your application is shortlisted, you will need to fill detailed application form and attend a telephonic interview, which will be conducted by a subject matter expert. Based on your profile and interview, if you are selected, you will receive an admission offer letter.

As part of this program, you will undergo 5 months of live classes and 1 month will be provided for project completion.

If, by any circumstance, if you’ve missed the live class, you will be given with a recording of the class you missed within the next 12 hours. Also, if you need any support, you will have access to the 24*7 technical support for any sort of query resolution and help.

To complete this program, you will have to spare around 6 hours a week to learn. Classes will be held over weekends (Sat/ Sun) and each session will of 3 hrs.

To ensure you make the most of this program, you will be given industry level projects to work on. This is done to make sure that you can get a concrete understanding of what you’ve learnt.

Upon completion of this program, you will be eligible to first prepare using mock interviews and resume preparation followed by min. 3 exclusive interviews with 500+ hiring partners across the globe.

Upon completion of all of the requirements of the program, you will be awarded with a joint certificate from SPJIMR and Intellipaat.

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How You Benefit From
This Program

  • Non-biased career guidance
  • Counselling based on your skills and preference
  • No repetitive calls, only as per convenience
  • Rigorous curriculum designed by industry experts
  • Complete this program while you work

I’m Interested in This Program

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