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Become a Digital Marketing expert by mastering skills like marketing analytics, SEO, SEM, SMM, etc. Learn from SPJIMR Faculty & top Digital Marketers and get certified in Digital Marketing from SPJIMR and Intellipaat.
In collaboration with
Upskill for Your Dream Job
Learn from the experienced faculty and industry experts via live classes, case studies and projects, assignments, and self-paced videos. You will work on real-time industry-based projects that will enhance your learning experience. Digital Marketers are in high demand in various aspects in most organizations and this program aims to prepare you for the same.
Free Career Counselling
We are happy to help you 24/7
Partnering With SPJIMR
Leading faculty from SPJIMR and Industry experts have designed this course to offer you one of the best Digital Marketing courses which cover real-world case studies, project work to make you a successful marketer.
Upon the completion of this program, you will:
They are in charge of planning, development, implementation & management of Digital Marketing strategies
An SEO Expert ensures on-page optimization and improved website rankings on major search engines.
They are experts in internet advertising, and are responsible for planning and optimizing online advertising campaigns.
Email Marketing Experts focus on written communication for building email lists and composing emails, to nurture leads.
Brand Managers are experts at adapting brand strategies for a company’s target market.
They optimize a website’s design using data analytics to improve page views, user experience, and conversion rates.
Social Media Marketing
Facebook & Instagram Advertisement
Preparing Communication plan
An associate professor at SPJIMR, her main areas of research include using transaction or behavioural data for making data-driven decisions. An alumna of IIM Bangalore, Dr.Sheila has a proven expertise in digital business.
Dr.Ruppal has vast experience in academics and corporate. She completed her PhD in Brand Management from BITS Pilani. Also, an economics graduate from LSR (DU), she is currently associated with SPJIMR as a marketing faculty.
He heads a team spanning from insights and brands to media managers and drives the central branding and leads the media. An IIM-Kozhikode alumni, he is experienced in developing top-notch communications strategies.
Leading a global search experience team at Schneider Electric, Pinaki carries extensive experience in social media programmatic RTB, web analytics and content strategy alongside handling the digital transformation.
Designing the Marketing MixPreview
Preparing the Marketing Communication PlanPreview
Setting up website for Digital promotionPreview
Search Engine OptimizationPreview
Search Engine Landscape
What is SEO?, What is Search?, What is a Search Engine?, What Search Engines are used for?, Why use SEO for your Business?, SERPs, Categorization of SERPs, Crawling, Indexing and Ranking, Technical SEO, How search Engines Work?, Evolution of Search Engines
What is an Audit Reasons?, Benefits of performing SEO Audit, Search Engine Commands, Domain Information, Domain canonicalization, xml, txt, Custom 404 Page structure, Search Engine Friendly URL, Checking Broken Links
Keyword Research and competitor Analysis
Keyword research and identify the potential keywords for bring the right traffic, understanding user intent, Different keyword research tools, short and long tail keywords, pros and cons of targeting both, competitor analysis – what is the right strategy, B2B vs B2C businesses.
What is On-Page Optimization?, Reasons and Benefits of On Page SEO, Keyword Analysis, URL Mapping, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links
On Page Optimization Using WordPress Based Website – SEO Yoast
What is Yoast?, Installing WordPress SEO by Yoast, Individual Blog Post and Webpage Optimization through Yoast, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links, schema markups, Mobile SEO for better mobile rankings
What is international SEO, Factors impacting international SEO, working with hreflang, etc.
Web SEO, SEO Profiler and Other SEO Tools
Google Commands: allintitle, allinurl, etc., Ahrefs Backlink Checker Tool, Webceo (Ranking and Reporting), Screaming frog (Audit Tool), Domain Tools, Archive Tools, Duplicate Content Checking Tool – Copyscape, Filling DMCA (Digital Millennium Copyright Act), SEO Profiler (Audit Tool)
Off Page Optimization in Detail
What is Off Page Optimization?, Benefits of Link Building / Off Page submissions, Different sites for promotion and link outreach, Social Bookmarking, Article Submission, Google Map Listing, Guest Blogging, Press Release Submission, Blog Creation and Customization, Social Media Links.
Black Hat SEO Techniques to Avoid
Hidden Text, Doorway Pages, Google Bombing/Link Wheel, Duplicate Sites, Automated Submissions, Keyword Stuffing, Paid Links, Link Farming, Article Spinning
Online Reputation Management
What is Online Reputation Management?, Relationship between SEO and ORM, Listening Tools, Google Alerts, Social Mention, Tactics to rectify negative reviews, Use of Content
Algorithms and Google Updates
What is Algorithm?, Why Google updates Algorithms?, Google Panda, Google Penguin, Google Hummingbird, Google Mobile Friendly Update, Google Top Heavy Update, etc.
Master Google Search console & Advance SEO
What is Google search console, how to use it, traffic analysis and website audit, Log file analysis, understanding how Google bot crawl the website.
Social Media OptimizationPreview
Social Paid MarketingPreview
Facebook & Instagram Ads
Content Marketing, Influencer marketingPreview
Marketing Analytics, strategy and ROI measurementPreview
The application is free and takes just 10-15 minutes to complete.
The projects will be a part of your certification in Digital Marketing to consolidate your learning. Industry-based projects will ensure that you gain real-world experience before starting your career in Digital Marketing.
Practice 100+ Essential Tools
Designed by Industry Experts
Get Real-world Experience
Build Customer Persona
The project has been included in this program to help you get hands-on learning on how to identify your target audience and create personalized messages and e-mails to make your company’s products and services appealing to them.
SEO and SEM revealed
Get hands-on learning in SEO and SEM through this project. Learn how to set up your Ad campaign and use several optimization tools to position your web page along with finding the top target keywords you need to use.
Create a Business website or Personal Blog
As a core requirement of the project, learners are expected to create a blog of their own and add products to their website. This project also provides a hands-on learning experience in how to promote these products.
Off-Page Optimization – Link Building
In this project, which is based on Off-Page optimization techniques, the learners are required to work on link building, directory submission, social bookmarking, guest blogging, and also social media links among others.
Customer Preferences on Coupon codes
Coupons offer a 360-degree marketing strategy. As a part of the project, collect data from different companies on how and when they supply coupons, the ROI when it comes to discounted prices, how they use coupons data, etc.
As a core requirement of this case study, learners are required to compare paid promotion with organic strategies. Use Google paid Ads platform and create a strategy for effectively utilizing the budget for lead generation.
Create Instagram Advertisements
Create, measure, run, along with tracking various advertisements on Instagram by publishing ads on the platform to generate maximum possible leads. Further, analyze these ads to understand what works for the organization.
This project has been included as a part of the training to help learners get practical exposure on how to promote a website on social media platforms like Facebook, Instagram, Twitter, Youtube, Pinterest, etc for brand promotion.
Develop an E-Mail Marketing Campaign
To develop an E-Mail marketing campaign, use Mailchimp to build a personalized email for the company as part of the business marketing campaign. Also, create an interactive email that catches the attention of users and engages them.
Hashtags in Action
This advanced level project in digital marketing aims at providing you a hands-on experience in running campaigns using hashtags on social media platforms like Facebook, Instagram, Twitter etc.and calculate the brand promotion
Quantifying Marketing using Google Analytics
In this project on Google Analytics, learn to understand visitor’s behavior using Google Analytics and find the channels that are performing or not. Compare data as per the dates and create a strategy for future promotions.
Manage Email Lists
Use email marketing and online marketing techniques to effectively engage and convert the maximum possible leads and customers. Also, develop strategic email marketing lists in order to run the targeted business campaigns.
Optimization of Mobile Transactions
As a core requirement of the project, learners are expected to prepare Web Pages and Emails. This project also provides a practical exposure on how to create an advertisement, along with optimizing transactions for mobile phones.
Build a Mobile Marketing Strategy
This project on mobile marketing has been included as a part of the advanced case studies of this program to give learners a practical experience on how to create mobile marketing strategies to bring in more customers.
Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends – the possibilities are endless and our community has something for everyone!
Career Oriented SessionsThroughout the course
Over 20+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions and that will help you stay on track with your up skilling objective.
Resume & LinkedIn Profile BuildingAfter 70% of course completion
Get assistance in creating a world-class resume & Linkedin Profile from our career services team and learn how to grab the attention of the hiring manager at profile shortlisting stage
Mock Interview PreparationAfter 80% of the course completion.
Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.
1 on 1 Career Mentoring SessionsAfter 90% of the course completion
Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learners’ educational background, past experience, and future career aspirations.
3 Guaranteed InterviewsAfter 80% of the course completion
Guaranteed 3 job interviews upon submission of projects and assignments. Get interviewed by our 400+ hiring partners.
Exclusive access to Intellipaat Job portalAfter 80% of the course completion
Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.
The application process consists of three simple steps. An offer of admission will be made to selected candidates based on the feedback from the interview panel. The selected candidates will be notified over email and phone, and they can block their seats through the payment of the admission fee.
Tell us a bit about yourself and why you want to join this program
An admission panel will shortlist candidates based on their application
Selected candidates will be notified within 1–2 weeks
This program is conducted online for a duration of 6 months with the help of multiple live instructor-led training sessions.
Executive Alumni Status will be awarded to the participants on successful completion of the program and one time alumni fee payment of ₹5000. This amount is not included in the course fee. However, this is optional.
After you fill in your basic details for the program, our course advisor will speak to you and based on discussion with them your application will be screened. If your application is shortlisted, you will need to fill detailed application form and attend a telephonic interview, which will be conducted by a subject matter expert. Based on your profile and interview, if you are selected, you will receive an admission offer letter.
As part of this program, you will undergo 7 months of live classes and 1 month will be provided for project completion.
If, by any circumstance, if you’ve missed the live class, you will be given with a recording of the class you missed within the next 12 hours. Also, if you need any support, you will have access to the 24*7 technical support for any sort of query resolution and help.
To complete this program, you will have to spare around 6 hours a week to learn. Classes will be held over weekends (Sat/ Sun) and each session will of 3 hrs.
To ensure you make the most of this program, you will be given industry level projects to work on. This is done to make sure that you can get a concrete understanding of what you’ve learnt.
Upon completion of this program, you will be eligible to first prepare using mock interviews and resume preparation followed by min. 3 exclusive interviews with 500+ hiring partners across the globe.
Upon completion of all of the requirements of the program, you will be awarded with a joint certificate from SPJIMR and Intellipaat.
What is included in this course?
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