Become a Digital Marketing expert by mastering skills like positioning strategy of a product, branding decisions, understanding pricing strategies, preparing communication plan, marketing analytics, SEO, SEM,SMM, etc. This program is delivered through live instructor led classes along with 24/7 online support. As part of this program you will undergo multiple case studies, assignments and project work to make you proficient Digital Marketer.
S.P Jain Institute Management and Research (SPJIMR) is one of the India’s leading Business Schools. It consistently ranks amongst the top 10 management institutes in India and has been awarded accreditation by the prestigious AACSB International -The Association to Advance Collegiate Schools of Business. Only 5% of the MBA colleges in the world are accredited by AACSB.
Leading faculty from SPJIMR and Industry experts have designed this course to offer you one of the best digital marketing course which covers real world case studies, project work to make you successful marketer.
Once you complete this Digital Marketing program, you will achieve the following:
Search Engine Landscape
What is SEO?, What is Search?, What is a Search Engine?, What Search Engines are used for?, Why use SEO for your Business?, SERPs, Categorization of SERPs, Crawling, Indexing and Ranking, Technical SEO, How search Engines Work?, Evolution of Search Engines
What is an Audit Reasons?, Benefits of performing SEO Audit, Search Engine Commands, Domain Information, Domain canonicalization, xml, txt, Custom 404 Page structure, Search Engine Friendly URL, Checking Broken Links
Keyword Research and competitor Analysis
Keyword research and identify the potential keywords for bring the right traffic, understanding user intent, Different keyword research tools, short and long tail keywords, pros and cons of targeting both, competitor analysis – what is the right strategy, B2B vs B2C businesses.
What is On-Page Optimization?, Reasons and Benefits of On Page SEO, Keyword Analysis, URL Mapping, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links
On Page Optimization Using WordPress Based Website – SEO Yoast
What is Yoast?, Installing WordPress SEO by Yoast, Individual Blog Post and Webpage Optimization through Yoast, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links, schema markups, Mobile SEO for better mobile rankings
What is international SEO, Factors impacting international SEO, working with hreflang, etc.
Web SEO, SEO Profiler and Other SEO Tools
Google Commands: allintitle, allinurl, etc., Ahrefs Backlink Checker Tool, Webceo (Ranking and Reporting), Screaming frog (Audit Tool), Domain Tools, Archive Tools, Duplicate Content Checking Tool – Copyscape, Filling DMCA (Digital Millennium Copyright Act), SEO Profiler (Audit Tool)
Off Page Optimization in Detail
What is Off Page Optimization?, Benefits of Link Building / Off Page submissions, Different sites for promotion and link outreach, Social Bookmarking, Article Submission, Google Map Listing, Guest Blogging, Press Release Submission, Blog Creation and Customization, Social Media Links.
Black Hat SEO Techniques to Avoid
Hidden Text, Doorway Pages, Google Bombing/Link Wheel, Duplicate Sites, Automated Submissions, Keyword Stuffing, Paid Links, Link Farming, Article Spinning
Online Reputation Management
What is Online Reputation Management?, Relationship between SEO and ORM, Listening Tools, Google Alerts, Social Mention, Tactics to rectify negative reviews, Use of Content
Algorithms and Google Updates
What is Algorithm?, Why Google updates Algorithms?, Google Panda, Google Penguin, Google Hummingbird, Google Mobile Friendly Update, Google Top Heavy Update, etc.
Master Google Search console & Advance SEO
What is Google search console, how to use it, traffic analysis and website audit, Log file analysis, understanding how Google bot crawl the website.
Facebook & Instagram Ads
The application process consists of three simple steps. An offer of admission will be made to selected candidates based on the feedback from the interview panel. The selected candidates will be notified over email and phone, and they can block their seats through the payment of the admission fee.
Tell us a bit about yourself and why you want to join this program
An admission panel will shortlist candidates based on their application
Selected candidates will be notified within 1–2 weeks
This program is conducted online for a duration of 6 months with the help of multiple live instructor-led training sessions.
After you fill in your basic details for the program, our course advisor will speak to you and based on discussion with them your application will be screened. If your application is shortlisted, you will need to fill detailed application form and attend a telephonic interview, which will be conducted by a subject matter expert. Based on your profile and interview, if you are selected, you will receive an admission offer letter.
As part of this program, you will undergo 5 months of live classes and 1 month will be provided for project completion.
If, by any circumstance, if you’ve missed the live class, you will be given with a recording of the class you missed within the next 12 hours. Also, if you need any support, you will have access to the 24*7 technical support for any sort of query resolution and help.
To complete this program, you will have to spare around 6 hours a week to learn. Classes will be held over weekends (Sat/ Sun) and each session will of 3 hrs.
To ensure you make the most of this program, you will be given industry level projects to work on. This is done to make sure that you can get a concrete understanding of what you’ve learnt.
Upon completion of this program, you will be eligible to first prepare using mock interviews and resume preparation followed by min. 3 exclusive interviews with 500+ hiring partners across the globe.
Upon completion of all of the requirements of the program, you will be awarded with a joint certificate from SPJIMR and Intellipaat.
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