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Program in Digital Marketing Certification

Become a Digital Marketing expert by mastering skills like marketing analytics, SEO, SEM, SMM, etc. Learn from SPJIMR Faculty & top Digital Marketers and get certified in Digital Marketing from SPJIMR and Intellipaat.

In collaboration with

Only Few Seats Left

Upskill for Your Dream Job

Learning Format


Live Classes

7 Months


Alumni status

3 Guaranteed



Hiring Partners

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About Program

Learn from the experienced faculty and industry experts via live classes, case studies and projects, assignments, and self-paced videos. You will work on real-time industry-based projects that will enhance your learning experience. Digital Marketers are in high demand in various aspects in most organizations and this program aims to prepare you for the same.

Key Highlights

83 Hrs Instructor Led Training
30 Hrs Self-paced Videos
100 Hrs Project & Exercises
Certification by SPJIMR
Job Assistance
24*7 Support
Executive Alumni Status
1:1 Mentor Support

Free Career Counselling

We are happy to help you 24/7

Partnering With SPJIMR

Leading faculty from SPJIMR and Industry experts have designed this course to offer you one of the best Digital Marketing courses which cover real-world case studies, project work to make you a successful marketer.

Upon the completion of this program, you will:

  • Course completion certification from SPJIMR & Intellipaat
  • Case studies from HBS will be discussed in the live sessions

Who Can Apply for the Course?

  • Graduates / Diploma holders with min. 6 months of experience
  • Entrepreneurs who are starting a new business and want to learn this skill
  • Traditional Marketers who are looking to grow their career in Digital Marketing
  • Sales professionals & Communication Managers
  • Brand Managers who wish to up-skill in Digital Marketing
Who can aaply

What roles can a Digital Marketing Professional play?

Digital Marketing Director

They are in charge of planning, development, implementation & management of Digital Marketing strategies

SEO Expert

An SEO Expert ensures on-page optimization and improved website rankings on major search engines.

PPC Expert

They are experts in internet advertising, and are responsible for planning and optimizing online advertising campaigns.

Email Marketing Expert

Email Marketing Experts focus on written communication for building email lists and composing emails, to nurture leads.

Brand Manager

Brand Managers are experts at adapting brand strategies for a company’s target market.

Web Analytics Expert

They optimize a website’s design using data analytics to improve page views, user experience, and conversion rates.

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Skills to Master



Content Marketing


Social Media Marketing

Marketing Analytics

Google Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

Email Marketing

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Tools to Master

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Meet Your Mentors

Program Curriculum

Live Course

Excel Basics

  • Understanding Consumer Behavior
  • What influences decision making and motivation to purchase?
  • How does segmentation and positioning impact strategy?
  • What can be the basis of market segmentation?
  • How are target segments selected?
  • How is positioning decided?
  • How can value be created through a product/service?
  • Differentiating factors of services marketing
  • Pricing strategies
  • Managing the distribution with focus on digital channels
  • Developing the communication strategy
  • Leveraging digital media for marketing communication
  • Creative selection and media choices
  • Designing online advertising, customer engagement and PR campaigns
  • Linking Marketing Strategy to communication objectives
  • Preparing an Integrated Communication Plan
  • Selection of key messaging, communication tools and channels
  • Application of learning through projects
  • Measure the impact of the marketing communications through Marketing Metrics
  • Descriptive Analytics and Visualizations
  • Predictive Analytics
  • Campaign Analytics for Mass Customization
  • Create a WordPress blog and write content about your product that you want to promote
  • Create Google Analytics, Google webmaster account
  • How to use Google Tag Manager
  • Adding conversion pixels for tracking traffic
  • Promote on multiple sites
  • Latest Digital Marketing trends

Tools covered

Tools Covered Tools Covered Tools Covered

Search Engine Landscape

What is SEO?, What is Search?, What is a Search Engine?, What Search Engines are used for?, Why use SEO for your Business?, SERPs, Categorization of SERPs, Crawling, Indexing and Ranking, Technical SEO, How search Engines Work?, Evolution of Search Engines

SEO Audit

What is an Audit Reasons?, Benefits of performing SEO Audit, Search Engine Commands, Domain Information, Domain canonicalization, xml, txt, Custom 404 Page structure, Search Engine Friendly URL, Checking Broken Links

Keyword Research and competitor Analysis

Keyword research and identify the potential keywords for bring the right traffic, understanding user intent, Different keyword research tools, short and long tail keywords, pros and cons of targeting both, competitor analysis – what is the right strategy, B2B vs B2C businesses.

On-Page Optimization

What is On-Page Optimization?, Reasons and Benefits of On Page SEO, Keyword Analysis, URL Mapping, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links

On Page Optimization Using WordPress Based Website – SEO Yoast

What is Yoast?, Installing WordPress SEO by Yoast, Individual Blog Post and Webpage Optimization through Yoast, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links, schema markups, Mobile SEO for better mobile rankings

International SEO                                                                             

What is international SEO, Factors impacting international SEO, working with hreflang, etc.

Web SEO, SEO Profiler and Other SEO Tools

Google Commands: allintitle, allinurl, etc., Ahrefs Backlink Checker Tool, Webceo (Ranking and Reporting), Screaming frog (Audit Tool), Domain Tools, Archive Tools, Duplicate Content Checking Tool – Copyscape, Filling DMCA (Digital Millennium Copyright Act), SEO Profiler (Audit Tool)

Off Page Optimization in Detail

What is Off Page Optimization?, Benefits of Link Building / Off Page submissions, Different sites for promotion and link outreach, Social Bookmarking, Article Submission, Google Map Listing, Guest Blogging, Press Release Submission, Blog Creation and Customization, Social Media Links.

Black Hat SEO Techniques to Avoid

Hidden Text, Doorway Pages, Google Bombing/Link Wheel, Duplicate Sites, Automated Submissions, Keyword Stuffing, Paid Links, Link Farming, Article Spinning

Online Reputation Management

What is Online Reputation Management?, Relationship between SEO and ORM, Listening Tools, Google Alerts, Social Mention, Tactics to rectify negative reviews, Use of Content

Algorithms and Google Updates

What is Algorithm?, Why Google updates Algorithms?, Google Panda, Google Penguin, Google Hummingbird, Google Mobile Friendly Update, Google Top Heavy Update, etc.

Master Google Search console & Advance SEO

What is Google search console, how to use it, traffic analysis and website audit, Log file analysis, understanding how Google bot crawl the website.

Tools covered

Tools Covered Tools Covered Tools Covered
  • What is Social Media Optimization
  • Why Social Media Marketing?
  • Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest
  • Promotion of Content / Product on these platform
  • Managing and driving engagement
  • Guidelines and best practices
  • Social media platforms: Case studies

Tools covered

Tools Covered Tools Covered Tools Covered Tools Covered Tools Covered
  • Why Video Marketing?
  • How to rank YouTube videos at #1 position
  • Different Video Platforms – YouTube, etc.
  • Video Marketing for B2C Businesses
  • Video Marketing for B2B Businesses
  • Live streaming, Video uploads
  • Generating leads from videos
  • Optimizing Videos for ranking

Tools covered

Tools Covered

Google Ads

  • What is Search Engine Marketing
  • Overview of different Paid marketing platforms – Google Ads , FB & Instagram Ads
  • Keyword Research for Google Ads
  • Bidding
  • Search and Search Network Campaigns
  • Google Display Campaigns
  • Conversion Tracking
  • Remarketing
  • Mobile Ad Campaigns
  • A/B Testing
  • Scheduling ads
  • Media Planning
  • Reporting & Management
  • Google Ads Account Audit
  • What is Programmatic Buying
  • Programmatic vs. Traditional Media Buying
  • Targeting Strategies in Programmatic

Facebook & Instagram Ads

  • Understanding Facebook Marketing
  • Facebook Ads Manager
  • Business Manager
  • Facebook Ad Campaign Types &
  • Objectives
  • Audience Targeting
  • Ad Formats
  • Budgeting & Scheduling
  • Facebook Campaign Types
  • How to add Facebook Pixel to the website
  • Reach & Frequency Buying

LinkedIn Ads

  • Introduction to LinkedIn Advertising
  • Different types of Campaigns
  • How to find the right audiences
  • Account based marketing

Tools covered

Tools Covered Tools Covered Tools Covered Tools Covered Tools Covered
  • What is email marketing and its objectives
  • Tips and Tricks
  • Domain reputation, SPF
  • Different email providers – mailchimp, etc.
  • Campaign creation – HTML and in built editor
  • A/B testing
  • Source tracking, List Management, etc.

Tools covered

Tools Covered
  • Technical understanding of pages,
  • Conversion optimizations,
  • Understanding user behaviour and taking actions accordingly
  • Lead capturing on the pages,
  • A/B testing of the pages.
  • What is affiliate marketing and its benefits?
  • Different platforms
  • Affiliate tracking on website
  • How to handle affiliates
  • Handling fraud transactions
  • Tips and tricks
  • What is Content Marketing, its objectives?
  • Different types of content marketing
  • Writing blogs and content and promote on different platforms
  • Create engaging videos and promote
  • What is Influencer Marketing
  • How to reach to influencers and engage them
  • Understanding Google Analytics and Visitors traffic matrices
  • Understanding visitor behavior using multiple metrics
  • Slicing and dicing data
  • Understanding the growth patterns
  • How to build marketing strategy by seeing traffic patterns?
  • Channel performance
  • Setting goals
  • Creating reports and dashboards
  • Measuring ROI as an integrated approach and strategy creation

Tools covered

Tools Covered
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Program Highlights

83 Hours of live training
30 Hours of Self-paced video
100 Hours of Guided projects
24/7 Lifetime support

Interested in This Program? Secure your spot now.

The application is free and takes only 5 minutes to complete.

Project Work

The projects will be a part of your certification in Digital Marketing to consolidate your learning. Industry-based projects will ensure that you gain real-world experience before starting your career in Digital Marketing.

Practice 100+ Essential Tools

Designed by Industry Experts

Get Real-world Experience

Peer Learning

Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends – the possibilities are endless and our community has something for everyone!


Career Services By Intellipaat

Career Services

Career Oriented Sessions

Throughout the course

Over 20+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions and that will help you stay on track with your up skilling objective.


Resume & LinkedIn Profile Building

After 70% of course completion

Get assistance in creating a world-class resume & Linkedin Profile from our career services team and learn how to grab the attention of the hiring manager at profile shortlisting stage


Mock Interview Preparation

After 80% of the course completion.

Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.


1 on 1 Career Mentoring Sessions

After 90% of the course completion

Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learners’ educational background, past experience, and future career aspirations.


3 Guaranteed Interviews

After 80% of the course completion

Guaranteed 3 job interviews upon submission of projects and assignments. Get interviewed by our 400+ hiring partners.


Exclusive access to Intellipaat Job portal

After 80% of the course completion

Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

Our Alumni Work At

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Admission Details

The application process consists of three simple steps. An offer of admission will be made to selected candidates based on the feedback from the interview panel. The selected candidates will be notified over email and phone, and they can block their seats through the payment of the admission fee.

Submit Application

Submit Application

Tell us a bit about yourself and why you want to join this program

Application Review

Application Review

An admission panel will shortlist candidates based on their application


Application Review

Selected candidates will be notified within 1–2 weeks

Frequently Asked Questions

Is this program conducted online or offline?

This program is conducted online for a duration of 6 months with the help of multiple live instructor-led training sessions.

Executive Alumni Status will be awarded to the participants on successful completion of the program and one time alumni fee payment of ₹5000. This amount is not included in the course fee. However, this is optional.

After you fill in your basic details for the program, our course advisor will speak to you and based on discussion with them your application will be screened. If your application is shortlisted, you will need to fill detailed application form and attend a telephonic interview, which will be conducted by a subject matter expert. Based on your profile and interview, if you are selected, you will receive an admission offer letter.

As part of this program, you will undergo 7 months of live classes and 1 month will be provided for project completion.

If, by any circumstance, if you’ve missed the live class, you will be given with a recording of the class you missed within the next 12 hours. Also, if you need any support, you will have access to the 24*7 technical support for any sort of query resolution and help.

To complete this program, you will have to spare around 6 hours a week to learn. Classes will be held over weekends (Sat/ Sun) and each session will of 3 hrs.

To ensure you make the most of this program, you will be given industry level projects to work on. This is done to make sure that you can get a concrete understanding of what you’ve learnt.

Upon completion of this program, you will be eligible to first prepare using mock interviews and resume preparation followed by min. 3 exclusive interviews with 400+ hiring partners across the globe.

Upon completion of all of the requirements of the program, you will be awarded with a joint certificate from SPJIMR and Intellipaat.

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What is included in this course?

  • Upskill without leaving your Job
  • Lear from top SPJIMR Faculty & Industry Experts
  • Rigorous curriculum designed to gain Industry relevant skills
  • SPJIMR Executive Alumni Status
  • Group Learning with your peers through Intellipaat PeerChat
  • Dedicated Career Services to land you in dream Job!

I’m Interested in This Program

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