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Chief Marketing and Growth Officer (CMO) Course – IIM Program

507 Ratings

Executive Certification Program for Chief Marketing Officer (CMO)

  • Learn key marketing skills such as brand management, digital transformation, and marketing analytics.
  • Learn from top IIM Visakhapatnam faculty with live interactive sessions.
  • Get placement assistance upon completing the course.
  • Earn an Executive Certification for Chief Marketing Officer (CMO) from IIM Visakhapatnam
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Learning Format

Online

Live Classes

11 Months

Campus Immersion

at IIM Visakhapatnam

IIM Visakhapatnam

Exe. Alumni Status

EMI Starts

at ₹8,000/month*

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About Program

This Executive Certification Program for Chief Marketing Officers (CMOs) from IIM Visakhapatnam will help you develop skills in brand management and customer experience strategies, preparing you to become the next-generation CMO.

Key Highlights

126 Hrs of Live sessions across 11 Months
Certification from IIM Visakhapatnam
Interactive Live Sessions by IIM Faculty
IIM Visakhapatnam Executive Alumni Status
24/7 Support
Learn from the IIM Visakhapatnam Faculty
Designed for Working Professionals
Power BI Sessions by Industry Experts
No-Cost EMI Option
2 Days of Campus Immersion at IIM Visakhapatnam
Placement assistance

About the IIM Visakhapatnam

Indian Institute of Management Visakhapatnam (IIMV), established in 2015, is one of the fastest-growing IIMs and a premier management institute located in Andhra Pradesh, India.

Highlight Key Achievements of IIM Visakhapatnam:

  • Established in 2015, IIM Visakhapatnam is the 14th IIM in India.
  • Ranked 26th in the NIRF India Rankings 2024 (Management category), the highest among the newer IIMs.
  • Recognised as an Institute of National Importance under the IIM Act 2017.
  • Known for its strong focus on innovation, leadership, and industry-oriented programs.

Who Can Apply for the Chief Marketing Officer (CMO) Course?

  • To participate in this program, you need to have a graduation or equivalent degree from any recognized university or institution.
  • This program is suitable for working professionals, managers, or individuals who want to start their businesses.
who can apply

What Roles Can a Chief Marketing Officer (CMO) Play?

Chief Marketing Officer (CMO)

Responsible for leading the marketing strategy, brand management, product promotion, etc.

VP of Marketing

He/she reports to the CMO and manages the marketing department, which includes developing and executing marketing plans.

Director of Brand Management

Responsible for building and maintaining the company’s brand identity and also works on enhancing brand perception.

Head of Digital Marketing

Leads digital marketing, including SEO, social media, online advertising, and content marketing to bring traffic.

Chief Growth Officer (CGO)

Responsible for driving revenue growth by aligning marketing, sales, and product development efforts.

Head of Market Research and Analytics

Analyzes market trends, customer behavior, and competitor activities to ensure data-driven decision-making.

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Skills to Master

Strategy Development

Brand Management

Data-Driven Decision Making

Product Management

Marketing Analytics

Digital Marketing Mastery

Content Strategy

Brand Storytelling

Predictive Analytics

Reputation Management

Crisis Communication

Problem-Solving

Power BI

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Curriculum

Live Course
  • Understand the general foundations of managerial economics, demand analysis, and forecasting.
  • Discuss the concept of costs, demand, and product pricing. Also, learn about market structure and profit maximisation.
  • Conceptualise topics like accounting, its principles, and conventions. Learn to understand and analyse financial statements.
  • Learn the basics of financial management and cost-volume-profit analysis.
  • Master capital budgeting, international accounting with IFRS, and effective risk management.
  • Get introduced to organisational behaviour,  its elements and levels.
  • Explore organisational culture along with strategic HR management and planning.
  • Understand workers, jobs, job analysis, recruiting and labour markets.
  • Delve into organisational learning and development, performance management, and retention.
  • Learn key concepts like cycle time, throughput, work-in-progress, and process structures in services and manufacturing.
  • Understand process analysis and improvement, along with scheduling and resource planning.
  • Explore lean management, logistics management, and supplier relationship management.
  • Introduction to strategic management and environmental scanning.
  • Learn industry analysis, strategies for internal growth, and strategies for external growth.
  • Explore turnaround leadership and change management, global business strategy, entrepreneurship & intrapreneurship.
  • Understand product management and pricing strategies.
  • Explore advertising and sales promotion, along with distribution strategy and sales management.
  • Learn branding strategies and customer relationship management.
  • Explore digital marketing and social media marketing.
  • Understand customer personas, customer journey mapping, and designing customer experience strategies.
  • Learn about Voice of the Customer (VoC) programs, personalisation and segmentation, and customer feedback mechanisms.
  • Focus on building customer loyalty, enhancing customer satisfaction, and metrics for customer-centric success.
  • Understand product lifecycle management, market research, and analysis.
  • Explore go-to-market strategies, positioning, and messaging.
  • Learn distribution channel strategies, product launch planning, and competitive analysis.
  • Understand sales enablement, partner and vendor management, and measuring product marketing effectiveness.
  • Explore developing brand identity, positioning and differentiation, and brand equity and value.
  • Learn influencer marketing strategies, build brand advocacy, and manage brand reputation.
  • Explore brand storytelling and content, aligning brands with corporate strategy and global brand management.
  • Case Study: Spotify – Redefining Music and Podcasts through Strategic Branding
  • Understand marketing analytics, key performance indicators (KPIs) for marketing, and data collection and integration.
  • Explore analysing marketing campaign performance, predictive analytics in marketing, and customer segmentation and targeting.
  • Learn marketing ROI measurement, tools and technologies for marketing analytics, and data visualisation techniques.
  • Understand financial statements and metrics, along with budgeting and forecasting.
  • Learn return on investment (ROI) analysis, profitability analysis, and cost management and control.
  • Explore financial planning for marketing campaigns and evaluate marketing spending effectiveness.
  • Understand financial risk management, performance-based compensation models, and financial reporting for marketing.
  • Learn data-driven decision-making and build a data-driven culture.
  • Explore integrating data sources and leveraging big data in marketing.
  • Understand data governance and privacy, along with real-time data analytics.
  • Explore data-driven customer insights and advanced analytic techniques & data management tools.
  • Case Studies of Data-Driven Marketing Success.
  • Understand digital marketing channels, develop a digital marketing strategy, and use SEO and SEM best practices.
  • Explore social media marketing tactics, content marketing strategies, and email marketing campaigns.
  • Learn paid advertising strategies, mobile marketing, web analytics and optimisation, and emerging digital trends.
  • Understand principles of growth hacking, innovative marketing techniques, and experimentation with A/B testing.
  • Learn scaling marketing efforts, leveraging technology for innovation, and agile marketing practices.
  • Explore viral marketing strategies, building and scaling marketing teams, and creative problem-solving techniques.
  • Case Studies of Marketing Innovation
  • Understand the introduction to generative AI, applications of AI in marketing, and AI-driven content creation.
  • Explore personalised marketing with AI, AI in customer interaction, chatbots, and virtual assistants.
  • Case Studies of AI in Marketing
  • Understand Power BI basics, data modelling and DAX, time intelligence functions, and advanced DAX features.
  • Learn about slicers, filters, drill-down reports, Power BI queries, Q&A, and data insights.
  • Explore Power BI settings, administration, direct connectivity, and the embedded Power BI API, Power BI mobile, and Power BI Advanced and Premium features.
  • Hands-on Exercises, Quizzes, and Assessments
  • Understand strategic leadership, digital transformation and design thinking, and legal issues.
  • Master job search strategies and resume-building techniques.
  • Receive mentorship for creating a standout LinkedIn profile.
  • Participate in interview preparation sessions led by industry experts.
  • Practice with mock interviews for better interview performance.
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Program Highlights

126 Hrs of Live sessions
11 Months of Live Sessions by IIM Faculty
IIM Visakhapatnam Executive Alumni status
24*7 Support

Career Services By Intellipaat

Career Services
guaranteed
Placement Assistance
job portal
Exclusive access to Intellipaat Job portal
Mock Interview Preparation
1 on 1 Career Mentoring Sessions
resume 1
Career Oriented Sessions
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Resume & LinkedIn Profile Building
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Our Alumni Works At

Hiring Partners

Admission Details

The application process consists of three simple steps. An offer of admission will be made to selected candidates based on the feedback from the interview panel. The selected candidates will be notified over email and phone, and they can block their seats through the payment of the admission fee.

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Submit Application

Tell us a bit about yourself and why you want to join this program

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Application Review

An admission panel will shortlist candidates based on their application

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Selected candidates will be notified within 1–2 weeks

Program Fee

Total Admission Fee

₹ 1,77,000

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EMI Starts at

₹ 8,000

We partnered with financing companies to provide very competitive finance options at 0% interest rate

Financing Partners

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The credit facility is provided by a third-party financing company and any arrangement with such financing companies is outside.

Upcoming Application Deadline 13th Sep 2025

Admissions close once the required number of students is enrolled for the upcoming cohort. Apply early to secure your seat.

Program Cohorts

Next Cohorts

Date Time Batch Type
Regular Classes 13th Sep 2025 09:00 AM - 12:15 PM IST Every Sunday
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Frequently Asked Questions

How will I get my executive certificate from IIM Visakhapatnam?

You will receive an Executive Certification in Chief Marketing Officer (CMO) from IIM Visakhapatnam upon completion of the program. Please find below the criteria for receiving the certificate:

  • To receive the certificate of completion, participants have to fulfill the academic evaluation as well as the minimum attendance criteria.
  • Those participants who fail to meet academic evaluation criteria but have the minimum attendance will be given a participation certificate.
  • Those participants who fail to meet both the evaluation criteria and the minimum attendance will not receive any certificate.

This Program for Chief Marketing Officers (CMOs) is offered in collaboration with IIM Visakhapatnam. Sessions are conducted live online by expert faculty from IIM Visakhapatnam. The program is designed to help you develop advanced marketing leadership skills, including brand management, digital marketing, marketing analytics, customer experience strategies, and data-driven decision-making.

Upon successful completion of the program, you will receive an industry-recognized Executive Certification for Chief Marketing Officer (CMO) from IIM Visakhapatnam, along with the prestigious IIM Visakhapatnam Executive Alumni status (upon opting for it).

All live sessions are recorded, and you can access the recordings within 12 hours of the session from our dedicated learning platform (Intellipaat LMS).

To receive alumni status, a full Executive Alumni Fee of Rs. 10,000 (inclusive of all charges) must be paid to IIM Visakhapatnam by those opting for it. This payment will be made upon completion of the program.

  • Receive regular newsletters, key news, and articles about the institute, along with updates on achievements, events, and programs, all available on the portal.
  • Executive Education Alumni who opt to enroll in another LDP will receive a 5% discount on the program fees.

Please note that the course fees are non-refundable. We will be with you at every step to support your upskilling and professional growth.

Yes, this certification is highly recognized in the industry. It is offered in collaboration with one of India’s top IIMs. Intellipaat also partners with the National Skill Development Corporation (NSDC), which adds further credibility. Learners receive both an NSDC and an Intellipaat certificate upon completion. Our alumni work in over 10,000 companies and startups, proving our programs’ industry alignment and value.

Here are the primary skills that you will master in this Chief Marketing Officer course:

  • You will learn about strategy development to create effective marketing plans.
  • You will master the brand management skills to build a good reputation.
  • You will enhance your digital marketing skills to run campaigns.
  • Learn to use the Power BI tool to visualize data and make decisions.
  • Develop communication skills to build and safeguard the brand’s image.

This program for Chief Marketing Officer (CMO) from IIM Visakhapatnam consists of over 15+ specialized CMO courses:

  • Managerial Economics This course discusses the basics of economics and more.
  • Accounting and Financial Management discusses financial management and risks related to it.
  • Organizational Behavior and Human Resources Management, discusses organizational culture and labor dynamics.
  • Operations and Supply Chain Management, understanding supply chain, resource planning, and logistics.
  • Strategic Management and Organizational Excellence, this course talks about industry trends, entrepreneurship, etc.
  • Marketing Management, explore sales promotion and digital marketing techniques.
  • Customer Centricity, this course discusses customer personas, feedback mechanisms, and metrics.
  • Product Marketing and Distribution, this course talks about market research, product launch, and marketing effectiveness.
  • Brand Strategy and Influence, this course discusses about brand identity and corporate strategies.
  • Applied Marketing Analytics, covers the topics such as marketing analytics, customer segmentation, and targeting.
  • Financial Intelligence for CMO: This course is all about budgeting, cost control, and marketing campaigns.
  • Data-driven CMO: this course focuses on data-driven decision-making and analytics.
  • Mastering Digital Strategies: This course talks about different digital marketing channels and talks about advertising.
  • Marketing Innovation and Growth Hacking: course is all about A/B testing and marketing innovation.
  • Gen AI for Marketing: This course covers topics such as generative AI in marketing and customer interaction.

This field offers great opportunities to lead teams, plan and execute marketing strategies, and contribute directly to the growth of the company. Also, it is one of the high-paying domains. If we talk about the salary, the annual salary of a Chief Marketing Officer in India ranges between INR 50,00,000 to INR 55,00,000, with an average annual salary of INR 53,00,000. This is the best role for those who are passionate about marketing and innovation.

The responsibilities of a Chief Marketing Officer involve planning and managing the marketing strategies and engaging with customers for their feedback. They are responsible for making key marketing decisions for the business. They also lead campaigns, analyze market trends, and manage digital marketing to improve brand visibility.

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What is included in this course?

  • Non-biased career guidance
  • Counselling based on your skills and preference
  • No repetitive calls, only as per convenience
  • Rigorous curriculum designed by industry experts
  • Complete this program while you work