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The Content Marketing course held at Intellipaat is curated by subject matter experts from top MNCs in the world. Our trainers will make you skillful in creating Content Marketing strategies, using various tools, generating videos, blogs, webinars, etc., to make you a certified Content Marketer. Our free lifetime course upgrade feature will allow you to upskill yourself with the new advancements in the field.
Our advanced Content Marketing training online, designed by industry experts, will make you proficient in creating editorial mission statements, ROMI and its measurement, developing an effective strategy, and other significant modules of this Digital Marketing subdomain.
Following are the skills that you will acquire through this Content Development certification:
To register for this Content Marketing Strategy training, you should have knowledge of one or more search engines and have an understanding of the Microsoft suite that includes MS Excel, MS PowerPoint, and MS Word.
Professionals from the following fields are eligible to take up our program:
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Data Scientist | Hyderabad
The expert trainers here helped me acquire all the skills that I required to transfer my career from an Aircraft Maintenance Engineer (AME) to a certified Data Scientist. They taught all the necessary concepts and technologies, in...Read More
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Project Lead | Pune
It is the best course for anyone who wants to get into the field of project management. With this training, I was able to shift my career from a Senior Software Engineer to a Project Lead in LTI (Larson & Turbo Infotech). As p...Read More
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AWS Solution Architect | Hyderabad
The course helped me build my career as an AWS Solutions Architect after having worked as a Customer Support Executive. The mentors have made the training interactive and comprehensive. This is the best training program with an enriched curriculum in AWS.
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AWS Solution Architect | Hyderabad
The lectures and support throughout the training were great as they helped me transform my career from a Process Associate to an AWS Solutions Architect. Here, they offer lifetime access to the online support and courseware which ...Read More
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Data Engineer | Pune
This e-learning institute has been extremely helpful for my career. The training program and interactive live lectures made it easy to master the concepts as per the industry demands. The curriculum was comprehensive and the train...Read More
Splunk Administrator | Bangalore
I had a little knowledge in the field of IT and was working as a Support Executive in IBM. I learned the various concepts and techniques involved in Splunk through Intellipaat’s training which helped me move on to a career in this field and land a lucrative job.
Online Classroom Preferred
Module 1 - Content Marketing OverviewPreview
1.1 Content Marketing
1.2 Building a clear vision
1.3 Documentation of the Content Marketing strategy
1.4 Developing a statement for editorial mission
1.5 Create the hub, help, and hero content
1.6 Content Marketing techniques
1.7 Content effectiveness measurement
1.8 Measurement of ROMI
Module 2 - Vision for the Success of Content MarketingPreview
2.1 Building a vision for successful Content Marketing
2.2 Story of the Michelin Guide
2.3 Volvo Trucks use case
Module 3 - Content Marketing Business CarePreview
3.1 Budget for Content Marketing
3.2 KPIs and objectives
3.3 Impact of Content Marketing in business
3.4 Content Marketing challenges
3.6 Creating a business care
3.7 Developing a strategy for Content Marketing
Module 4 - Targeting the Intent of Customers and Key InfluencersPreview
4.1 Targeting the intent over demographic
4.2 Targeting users on mobile
4.3 Targeting the intent on YouTube
4.4 Understanding the intent of the customer
4.5 Creating mobile-friendly web pages
4.6 Significance of influencer marketing
4.7 Augmenting process with influencers
Module 5 - Creating Engaging ContentPreview
5.1 Developing user-engaging content
5.2 User engagement with text and videos
5.3 Text vs video content
Module 6 - Effective Content Marketing Techniques for B2B and B2CPreview
6.1 Use and effectiveness of B2B and B2C Content Marketing techniques
6.2 Illustrations and events
6.3 Email newsletters
6.5 Online presentations and website content
6.6 Webinars and podcasts
6.8 Books and e-books
6.9 Content tools
6.10 Digital and print magazines
6.11 Measuring the effectiveness of the content
Free Career Counselling
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Practice Essential Tools
Designed By Industry Experts
Get Real-world Experience
Creating Content with WordPress
Being a professional Content Marketer in your company, you need to write well-researched blogs on WordPress depicting your services that will attract more customers.
Advertising Your Company
Being a member of the Content Marketing team in a startup, you need to create content such as blogs, articles, brochures, videos, etc. to market the brand and generate leads for the company.
Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends – the possibilities are endless and our community has something for everyone!
You will be capable of working on all projects successfully after completing the training and receiving guidance from expert trainers. After finishing with the execution of all these projects, we will award you with an industry-recognized course completion certificate.
Yes. We do offer one practice exam in this program. This is mainly to help you put the skills you learned to test and also familiarize you with the format of the actual examination and the type of questions that are asked in it.
You should complete the Content Marketing online training and work on the given projects to be able to unlock Intellipaat’s certificate.
To become a successful Content Marketer, you should sign up for the best Content Marketing certification course and acquire all the skills that are necessary for this profession. This training program will make you proficient in this subfield of Digital Marketing, helping you be a well-equipped Content Marketer.
I think this is one of the best Content Marketing courses, especially due to its courseware and amazing trainers. These trainers have great experience in the domain, and they explained all the concept...Read More
Recently, I completed my Content Marketing certification from Intellipaat. The support team of this online training program provided help within the promised time. I was able to get all my queries res...Read More
Content Marketing is among the most popular subdomains of Digital Marketing. This online training program will help you become a professional Content Marketer by teaching you the core concepts. Also, this course is led by experts who have years of experience in the field.
Throughout the Content Marketing classes, we provide 24-hour online assistance to get your queries resolved. Some of the other benefits of our course include lifetime access to the training resources, free lifetime upgrade, and hands-on experience via several assignments and projects. Moreover, our job support team will make you job-ready by arranging a mock interview session, updating your resume, etc. You will also be rewarded with our course completion certificate for Content Marketing.
At Intellipaat, you can enroll in either the instructor-led online training or self-paced training. Apart from this, Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience, and they have been actively working as consultants in the same domain, which has made them subject matter experts. Go through the sample videos to check the quality of our trainers.
Intellipaat is offering the 24/7 query resolution, and you can raise a ticket with the dedicated support team at anytime. You can avail of the email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our trainers.
You would be glad to know that you can contact Intellipaat support even after the completion of the training. We also do not put a limit on the number of tickets you can raise for query resolution and doubt clearance.
Intellipaat is offering you the most updated, relevant, and high-value real-world projects as part of the training program. This way, you can implement the learning that you have acquired in real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.
You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.
Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.
You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.
Once you complete Intellipaat’s training program, working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded Intellipaat’s course completion certificate. This certificate is very well recognized in Intellipaat-affiliated organizations, including over 80 top MNCs from around the world and some of the Fortune 500companies.
Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.