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Content Marketing Course

4.8 507 Ratings 2,387 Learners

The Content Marketing course held at Intellipaat is curated by subject matter experts from top MNCs in the world. Our trainers will make you skillful in creating Content Marketing strategies, using various tools, generating videos, blogs, webinars, etc., to make you a certified Content Marketer. Our free lifetime course upgrade feature will allow you to upskill yourself with the new advancements in the field.

Key Features

20 Hrs Instructor-led Training
15 Hrs Self-paced Videos
40 Hrs Project Work & Exercises
Flexible Schedule
24 x 7 Lifetime Support & Access
Certification and Job Assistance

Career Transitions

Mahesh Chowdary
Mahesh Chowdary
Aircraft Maintenance Engineer intellipaat-image
Data Scientist intellipaat-image
Mitali Dhar
Mitali Dhar
Senior Software Engineer intellipaat-image
Project Lead intellipaat-image
Anil Sharma
Anil Sharma
Customer Support Executive intellipaat-image
AWS Solution Architect intellipaat-image
Herin Wilson
Herin Wilson
Process Associate intellipaat-image
AWS Solution Architect intellipaat-image
Nishchay Agrawal
Nishchay Agrawal
Data Engineer intellipaat-image
Ziyauddin Mulla
Ziyauddin Mulla
Support Executive intellipaat-image
Splunk Administrator intellipaat-image

Course Benefits

4.8/5 Student Satisfaction Rating
Students Transitioned for Higher Positions
Started a New Career After Completing Our Courses
Got Better Salary Hike and Promotion
intellipaat-image intellipaat-image
intellipaat-image intellipaat-image
And 1,000+ Global Companies

Content Marketing Course Overview

Our Content Marketing training, designed by industry experts, will make you proficient in creating editorial mission statements, ROMI and its measurement, developing an effective Content Marketing strategy, and other significant modules of this Digital Marketing subdomain.

What are the skills that you will acquire through the Content Marketing course syllabus?

Following are the skills that you will acquire through this Content Development certification:

  • Content Marketing and its strategies
  • Success vision
  • Business care
  • Targeting customer intent
  • Handling key influencers
  • Techniques of Content Marketing

To register for this Content Marketing Strategy training, you should have knowledge of one or more search engines and have an understanding of the Microsoft suite that includes MS Excel, MS PowerPoint, and MS Word.

Professionals from the following fields are eligible to take up our program:

  • Digital Marketing
  • Social Media Marketing
  • Business Development
  • Public Relations
  • Online Content Planning
  • Brand Ambassadorship
  • Search Marketing
  • There are 26,000+ Content Marketing job openings in the United States and over 7,000 jobs in India – LinkedIn
  • The average annual income of Content Marketers is around US$53,400 – PayScale
  • The demand for professionals in the marketing domain is predicted to rise by 10% by 2026 – The Bureau of Labor Statistics
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Online Classroom preferred

  • Everything in self-paced, plus
  • 20 Hrs of Instructor-led Training
  • 1:1 Doubt Resolution Sessions
  • Attend as many batches for Lifetime
  • Flexible Schedule
  • 24 Apr
  • SAT - SUN
  • 08:00 PM TO 11:00 PM IST (GMT +5:30)
  • 01 May
  • SAT - SUN
  • 08:00 PM TO 11:00 PM IST (GMT +5:30)
  • 08 May
  • SAT - SUN
  • 08:00 PM TO 11:00 PM IST (GMT +5:30)
  • 15 May
  • SAT - SUN
  • 08:00 PM TO 11:00 PM IST (GMT +5:30)
$439 10% OFF Expires in

Corporate Training

  • Customized Learning
  • Enterprise-grade Learning Management System (LMS)
  • 24x7 Support
  • Strong Reporting

Content Marketing Course Content

Module 1 - Content Marketing Overview Preview

1.1 Content Marketing
1.2 Building a clear vision
1.3 Documentation of the Content Marketing strategy
1.4 Developing a statement for editorial mission
1.5 Create the hub, help, and hero content
1.6 Content Marketing techniques
1.7 Content effectiveness measurement
1.8 Measurement of ROMI

Module 2 - Vision for the Success of Content Marketing

2.1 Building a vision for successful Content Marketing
2.2 Story of the Michelin Guide
2.3 Volvo Trucks use case

3.1 Budget for Content Marketing
3.2 KPIs and objectives
3.3 Impact of Content Marketing in business
3.4 Content Marketing challenges
3.5 Advantages
3.6 Creating a business care
3.7 Developing a strategy for Content Marketing

4.1 Targeting the intent over demographic
4.2 Targeting users on mobile
4.3 Targeting the intent on YouTube
4.4 Understanding the intent of the customer
4.5 Creating mobile-friendly web pages
4.6 Significance of influencer marketing
4.7 Augmenting process with influencers

5.1 Developing user-engaging content
5.2 User engagement with text and videos
5.3 Text vs video content

6.1 Use and effectiveness of B2B and B2C Content Marketing techniques
6.2 Illustrations and events
6.3 Email newsletters
6.4 Infographics
6.5 Online presentations and website content
6.6 Webinars and podcasts
6.7 Blogs
6.8 Books and e-books
6.9 Content tools
6.10 Digital and print magazines
6.11 Measuring the effectiveness of the content

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Content Marketing Projects

Creating Content with WordPress

Being a Content Marketing professional in your company, you need to write well-researched blogs on WordPress depicting your services that will attract more customers.

Advertising Your Company

Being a member of the Content Marketing team in a startup, you need to create content such as blogs, articles, brochures, videos, etc. to marketRead More..

Content Marketing Certification

How to complete the projects that are offered in this Content Marketing training?

You will be capable of working on all projects successfully after completing the training and receiving guidance from expert trainers. After finishing with the execution of all these projects, we will award you with an industry-recognized course completion certificate.

Yes. We do offer one practice exam in this Content Marketing program. This is mainly to help you put the skills you learned to test and also familiarize you with the format of the actual examination and the type of questions that are asked in it.

You should complete the Content Marketing training and work on the given projects to be able to unlock Intellipaat’s certificate.

To become a successful Content Marketer, you should sign up for the best Content Marketing certification course and acquire all the skills that are necessary for this profession. This training program will make you proficient in this subfield of Digital Marketing, helping you be a well-equipped Content Marketer.

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Content Marketing Training Reviews


Mr Yoga


John Chioles




Dileep & Ajay





Manchit Sanan

Business Analyst at HP

I think this is one of the best Content Marketing courses, especially due to its courseware and amazing trainers. These trainers have great experience in the domain, and they explained all the concepts using simple and comprehensive examples. In addition, the courseware was easy to understand and very useful in the case of revising specific concepts.

Mohammed tahur sayed

Digital Marketer at Digital Steroid

Recently, I completed my Content Marketing certification from Intellipaat. The support team of this online training program provided help within the promised time. I was able to get all my queries resolved and understand the concepts in the course without any difficulty. This is one of the best Content Marketing training with great facilities.

Mamta Surana

PPC Expert at Accenture

The job assistance provided in this Content Marketing strategy course was beneficial. They conducted numerous interview sessions, helped in building my resume, and did much more to help me prepare for my job interview. This boosted my confidence and allowed me to land a high-paying Content Marketing job in a well-known Digital Marketing organization.

Content Marketing Certification Training FAQs

Why should I sign up for this Content Marketing course?

Content Marketing is among the most popular subdomains of Digital Marketing. This online training program on Content Marketing will help you become a Content Marketing professional by teaching you the core concepts. Also, this course is led by Content Marketing and Digital Marketing experts who have years of experience in the field.

Throughout the course, we provide 24-hour online assistance to get your queries resolved. Some of the other benefits of our course include lifetime access to the training resources, free lifetime upgrade, and hands-on experience in Content Marketing via several assignments and projects. Moreover, our job support team will make you job-ready by arranging a mock interview session, updating your resume, etc. You will also be rewarded with our course completion certificate for Content Marketing.

At Intellipaat, you can enroll in either the instructor-led online training or self-paced training. Apart from this, Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience, and they have been actively working as consultants in the same domain, which has made them subject matter experts. Go through the sample videos to check the quality of our trainers.

Intellipaat is offering the 24/7 query resolution, and you can raise a ticket with the dedicated support team at anytime. You can avail of the email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our trainers.

You would be glad to know that you can contact Intellipaat support even after the completion of the training. We also do not put a limit on the number of tickets you can raise for query resolution and doubt clearance.

Intellipaat is offering you the most updated, relevant, and high-value real-world projects as part of the training program. This way, you can implement the learning that you have acquired in real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.

You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.

Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.

You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.

Once you complete Intellipaat’s training program, working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded Intellipaat’s course completion certificate. This certificate is very well recognized in Intellipaat-affiliated organizations, including over 80 top MNCs from around the world and some of the Fortune 500companies.

Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.

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