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Advanced Certification in Digital Marketing and Analytics

Sign up for this Advanced Certification in Digital Marketing and Analytics by IIT Madras and Intellipaat, and learn under the expert guidance of IIT Madras faculty. The program is designed to help you master skills such as understanding the key fundamentals of marketing as well as essential digital marketing skills like organic marketing, paid marketing, marketing analytics, and more. This program will help you understand how data science plays an important role in marketing analytics.

Only Few Seats Left

Upskill for Your Dream Job

Learning Format

Online Bootcamp

Live Classes

6 Months

Career Services

by Intellipaat

CCE IIT Madras

Certification

500+

Hiring Partners

About Program

This online Advanced Certification in Digital Marketing and Analytics has been designed by industry experts and IIT Madras faculty to help you understand business problems, marketing principles, branding, and PR communications. You will also gain digital marketing skills that are crucial for excelling in the marketing domain.

Key Highlights

6 Months of Applied Learning
50+ Live Sessions across 6 Months
43 Hrs of Self-paced Learning
Learn from IIT Madras Faculty and Industry Practitioners
20+ Industry Projects and Case Studies
1:1 with Industry Mentors
Career Services by Intellipaat
3 Guaranteed Interviews by Intellipaat
24*7 Support
Designed for Working Professionals and Freshers
Soft Skills Essential Training
No-cost EMI Option
2-Day Campus Immersion at IIT Madras

Free Career Counselling

We are happy to help you 24/7

About IIT Madras Digital Skills Academy

IIT Madras Digital Skills Academy has initiated various programs in partnership with NASSCOM. The courses offered by them, which are taught by leading academics, aim to upskill millions of students and professionals in trending technologies through a blend of theoretical and hands-on knowledge.

On completion of this course, you will:

  • Receive an Advanced Certification in Digital Marketing and Analytics from IIT Madras Center for Continuing Education (CCE)

Who Can Apply for the Course?

  • Individuals with a bachelor’s degree and a keen interest to learn Digital Marketing and Marketing Analytics
  • IT professionals looking for a career transition in Digital Marketing
  • Professionals aiming to move ahead in their careers
  • Digital Marketing or Analytics Professionals
  • Freshers or final-year college students who want to build a career in Digital Marketing and Analytics
Who can aaply

What roles can a Digital Marketing and Analytics expert play?

Marketing Manager

They decide how communication and marketing should take place for products including drafting and executing marketing strategies.

Brand Manager

They are responsible for creating a positive positioning of a brand or product in the eyes of the consumer.

Market Research Analyst

They are in charge of gathering market-related data and market trends and setting target customers.

SEO Expert

They ensure on-page optimization and improved website ranking on major search engines.

PPC Expert

They are experts in internet advertising, and are responsible for planning and optimizing online advertising campaigns.

Web Analytics Expert

They optimize a website’s design using data analytics to improve page views, user experience, and conversion rates.

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Skills to Master

SEO

SEM

Content Marketing

Branding

Social Media Marketing

Marketing Analytics

Google Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

Email Marketing

Supervised and Unsupervised Learning

Market Basket Analysis

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Tools to Master

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Meet Your Mentors

Curriculum

Live Course

1.1 Introduction to Marketing and Advertisements
1.2 Introduction to Digital Marketing and Its Advantages over Traditional Marketing
1.3 Customer Centricity
1.4 What is SEO and how do Search Engines Work?
1.5 Understanding On-page and Of-page SEO In Detail
1.6 Keyword research
1.7 Technical SEO, Mobile SEO, and Schema Markups
1.8 Link building – Blogger Outreach and Other Techniques
1.9 Social SEO, Local SEO, and International SEO
1.10 SEO Audits
1.11 SEO Tools – SEMrush, Ahrefs, etc.
1.12 Algorithm Updates
1.13 How to Rank #1 on Google?

2.1 Introduction to Business Problems and Hypotheses Formulation in the following domains:

  • Marketing
  • Retail

3.1 Segmentation, Targeting, and Positioning

  • Understanding Consumer Behavior
  • Influences on Consumer Behavior
  • Product Mix Decision
  • Branding Decisions

4.1 Designing Service Offering

  • Understanding Pricing Strategies
  • Channel Design Decisions
  • Channel Management Decisions
  • Developing Advertising Campaigns
  • Developing Sales Promotions
  • Sponsorship Campaigns
  • Managing Public Relations

5.1 Brand Positioning
5.2 Engagement Strategy
5.3 PR Activities

6.1 Data Science in Marketing
6.2 Statistics for Data Science
6.3 Introduction to Supervised and Unsupervised Learning
6.4 Linear and Logistic Regression
6.5 Applications of Analytics – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value

7.1 What is Social Media Optimization?
7.2 Why Social Media Marketing?
7.3 Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
7.4 Promotion of Content or Product(s) on these platforms
7.5 Managing and Driving Engagement
7.6 Guidelines and Best Practices
7.7 Social Media Platforms – Case studies

8.1 Why Video Marketing?
8.2 How to Rank YouTube Videos at #1 Position?
8.3 Different Video Platforms – YouTube, etc.
8.4 Video Marketing for B2C Businesses
8.5 Video Marketing for B2B Businesses
8.6 Live Streaming and Video Uploads
8.7 Generating Leads from Videos
8.8 Optimizing Videos for Ranking

9.1 Google Ads

  • What is Search Engine Marketing?
  • Overview of Different Paid Marketing Platforms – Google Ads and Facebook and Instagram Ads
  • Keyword Research for Google Ads, Bidding, Search, and Search Network Campaigns
  • Google Display Campaigns
  • Conversion Tracking
  • Remarketing
  • Mobile Ad Campaigns
  • A/B Testing
  • Scheduling Ads
  • Media Planning
  • Reporting and Management
  • Google Ads Account Audit
  • What is Programmatic Buying?
  • Programmatic vs Traditional Media Buying
  • Targeting Strategies in Programmatic Buying

9.2 Facebook and Instagram Ads

  • Understanding Facebook Marketing
  • Facebook Ads Manager
  • Business Manager
  • Facebook Ad Campaign Types and Objectives
  • Audience Targeting
  • Ad Formats
  • Budgeting and Scheduling
  • How to Add Facebook Pixel to a Website?
  • Reach and Frequency Buying

 9.3 LinkedIn Ads

  • Introduction to LinkedIn Advertising
  • Different Types of Campaigns
  • How to Find the Right Audience?
  • Account-based Marketing

10.1 What is Email Marketing?
10.2 Its Objectives
10.3 Tips and Tricks
10.4 Domain Reputation and SPF
10.5 Different Email Providers – Mailchimp, etc.
10.6 Campaign Creation – HTML and Built-in Editors
10.7 A/B Testing
10.8 Source Tracking, List Management, etc.

11.1 Technical Understanding of Pages
11.2 Conversion Optimizations
11.3 Understanding User Behavior and Taking Actions Accordingly
11.4 Lead Capturing on Pages
11.5 A/B Testing of Pages

12.1 What is Affiliate Marketing?
12.2 Its Benefits
12.3 Different Platforms
12.4 Affiliate Tracking on a Website
12.5 How to Handle Affiliates?
12.6 Handling Fraudulent Transactions
12.7 Tips and Tricks

13.1 What is Content Marketing?
13.2 Its Objectives
13.3 Different Types of Content Marketing
13.4 Writing Blogs and Content and Promoting It on Different Platforms
13.5 Creating Engaging Videos and Promoting Them
13.6 What is Influencer Marketing?
13.7 How to Reach Out to Influencers and Engage Them?

14.1 Understanding Google Analytics and Visitors’ Traffic Matrices
14.2 Understanding Visitor Behavior using Multiple Metrics
14.3 Slicing and Dicing Data
14.4 Understanding Growth Patterns
14.5 How to Build a Marketing Strategy by Seeing Traffic Patterns?
14.6 Channel Performance, Setting Goals, and Creating Reports and Dashboards
14.7 Measuring ROI as an Integrated Approach and Strategy Creation

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Program Highlights

50+ Live Sessions across 6 Months
6 Months of Applied Learning
20+ Industry Projects and Case Studies
24*7 Support

Interested in This Program? Secure your spot now.

The application is free and takes only 5 minutes to complete.

Project Work

Projects will be a part of your certification in Digital Marketing and Analytics to consolidate your learning. Project work will ensure that you have real-world experience in the field.

Practice 20+ Essential Tools

Designed by Industry Experts

Get Real-world Experience

Peer Learning

Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends – the possibilities are endless and our community has something for everyone!

Intellipaat
Intellipaat
Intellipaat
Intellipaat
Intellipaat

Career Services By Intellipaat

Career Services
Resume

Career Oriented Sessions

Throughout the course

Over 20+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions and that will help you stay on track with your up skilling objective.

Resume

Resume & LinkedIn Profile Building

After 70% of course completion

Get assistance in creating a world-class resume and Linkedin Profile from our career services team and learn how to grab the attention of the hiring manager at profile shortlisting stage

Resume

Mock Interview Preparation

After 80% of the course completion.

Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.

Resume

1 on 1 Career Mentoring Sessions

After 90% of the course completion

Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learners’ educational background, past experience, and future career aspirations.

Resume

3 Guaranteed Interviews

After 80% of the course completion

Guaranteed 3 job interviews upon submission of projects and assignments. Get interviewed by our 400+ hiring partners.

Resume

Exclusive access to Intellipaat Job portal

After 80% of the course completion

Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

Our Alumni Work At

Master Client Desktop

Reviews

4.8

Admission Details

The application process consists of three simple steps. An offer of admission will be made to selected candidates based on the feedback from the interview panel. The selected candidates will be notified over email and phone, and they can block their seats through the payment of the admission fee.

Submit Application

Submit Application

Tell us a bit about yourself and why you want to join this program

Application Review

Application Review

An admission panel will shortlist candidates based on their application

Admission

Application Review

Selected candidates will be notified within 1–2 weeks

Program Fee

Total Admission Fee

$ 1,316

Upcoming Application Deadline 29th May 2022

Admissions are closed once the requisite number of participants enroll for the upcoming cohort. Apply early to secure your seat.

Program Cohorts

Next Cohorts

Date Time Batch Type
Program Induction 29th May 2022 08:00 PM IST Weekend (Sat-Sun)
Regular Classes 29th May 2022 08:00 PM IST Weekend (Sat-Sun)

Frequently Asked Questions

How will I receive my certificate?

On the completion of this program in Advanced Certification in Digital Marketing and Analytics, including the completion of various projects and assignments, you will receive a joint Advanced Certification from IIT Madras and Intellipaat.

This Advanced Certification in Digital Marketing and Analytics is led by the faculty at IIT Madras and other industry experts who will train you in the field of digital marketing through online video lectures and real-time industry-relevant projects. 

The program is designed to help you gain in-depth knowledge in this field. After successfully completing the course, including the assignments and projects, you will gain an Advanced Certification in Digital Marketing and Analytics from IIT Madras and Intellipaat. This certification is widely recognized by top organizations around the world.

Our career services team will prepare you for job interviews through mock interviews, getting your resume ready, and more.

If you fail to attend any of the live lectures, you will get a copy of the recorded session in the next 12 hours. Moreover, if you have any other queries, you can get in touch with our course advisors or post them in our community.

There will be a two-day campus immersion module at IIT Madras during which learners will visit the campus and learn from the faculty as well as interact with their peers. However, this is subject to the COVID-19 situation and guidelines provided by the institute. The cost of travel and accommodation will be borne by the learners. However, the campus immersion module is optional.

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What is included in this course?

  • Non-biased career guidance
  • Counselling based on your skills and preference
  • No repetitive calls, only as per convenience
  • Rigorous curriculum designed by industry experts
  • Complete this program while you work

I’m Interested in This Program

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