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Sign up for this Advanced Certification in Digital Marketing and Analytics by IITM Pravartak (A Technology Innovation Hub of IIT Madras) and Intellipaat, and learn under the expert guidance of IIT Madras faculty. The program is designed to help you master skills such as understanding the key fundamentals of marketing as well as essential digital marketing skills like organic marketing, paid marketing, marketing analytics, and more. This program will help you understand how data science plays an important role in marketing analytics.
Upskill for Your Dream Job
at IIT Madras
This online Advanced Certification in Digital Marketing and Analytics has been designed by industry experts and IIT Madras faculty to help you understand business problems, marketing principles, branding, and PR communications. You will also gain digital marketing skills that are crucial for excelling in the marketing domain.
Free Career Counselling
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About IITM Pravartak Digital Skills Academy
IITM Pravartak, a Technology Innovation Hub of IIRM is funded by Department of Science and Technology, GOI under its National Mission on Interdisciplinary Cyber-Physical Systems (NM-ICPS), focuses on application-oriented research and innovation in the areas SNACS. BharOS, India’s first mobile operating system is developed by an IITM Parvartak incubated company.
Key Achievements of IIT Madras:
Entrepreneur | Pune
I got my business on track, increasing sales by 75%. Even my audience reach skyrocketed to 90% due to the practical learning from this Digital Marketing Course by Intellipaat.
Cuppyright - Owner
55% Average Salary Hike
$1,27,000 Highest Salary
800+ Career Transitions
300+ Hiring Partners
They decide how communication and marketing should take place for products including drafting and executing marketing strategies.
They are responsible for creating a positive positioning of a brand or product in the eyes of the consumer.
They are in charge of gathering market-related data and market trends and setting target customers.
They ensure on-page optimization and improved website ranking on major search engines.
They are experts in internet advertising, and are responsible for planning and optimizing online advertising campaigns.
They optimize a website’s design using data analytics to improve page views, user experience, and conversion rates.
Social Media Marketing
Facebook & Instagram Advertisement
Preparing Communication plan
Supervised and Unsupervised Learning
Market Basket Analysis
Dr. Gurpreet Kour specializes in the domain of marketing and communications. Her area of research includes destination branding and promotion, tourism planning and development, travel advertising, and marketing semiotics.
He heads a team spanning from insights and brands to media managers and drives the central branding and leads the media. IIM-Kozhikode alumni, he is experienced in developing top-notch communications strategies.
Suresh Ramadurai is involved in teaching market research as a visiting faculty at various IIMs and in training analytics professionals. He is an IIT Delhi graduate with a degree in Chemical Engineering and holds a PG Dip. in Management from IIM Bangalore.
Dr. Babji Srinivasan is working as an assistant professor in the Department of Applied Mechanics at IIT Madras. He holds a Ph.D. from Texas Tech University, and his research interests span from Behavioral Informatics to Cognitive Systems Engineering.
An alumnus of IIT Madras, Vivek Dhandapani is a researcher at IIM Shillong working on programmatic advertising. He also works with various brands and businesses to help them execute successful digital campaigns.
He is an IIM Ahmedabad alumnus with a vast experience in consumer-focused digital marketing. Currently associated with Paytm, Nirav oversees Performance Marketing, Customer Segmentation, Marketing Campaigning, and Innovation.
The application is free and takes only 5 minutes to complete.
1.1 Introduction to Marketing and Advertisements
1.2 Introduction to Digital Marketing and Its Advantages over Traditional Marketing
1.3 Customer Centricity
1.4 What is SEO and how do Search Engines Work?
1.5 Understanding On-page and Of-page SEO In Detail
1.6 Keyword research
1.7 Technical SEO, Mobile SEO, and Schema Markups
1.8 Link building – Blogger Outreach and Other Techniques
1.9 Social SEO, Local SEO, and International SEO
1.10 SEO Audits
1.11 SEO Tools – SEMrush, Ahrefs, etc.
1.12 Algorithm Updates
1.13 How to Rank #1 on Google?
2.1 Introduction to Business Problems and Hypotheses Formulation in the following domains:
3.1 Segmentation, Targeting, and Positioning
4.1 Designing Service Offering
5.1 Brand Positioning
5.2 Engagement Strategy
5.3 PR Activities
6.1 Data Science in Marketing
6.2 Statistics for Data Science
6.3 Introduction to Supervised and Unsupervised Learning
6.4 Linear and Logistic Regression
6.5 Applications of Analytics – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value
7.1 What is Social Media Optimization?
7.2 Why Social Media Marketing?
7.3 Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
7.4 Promotion of Content or Product(s) on these platforms
7.5 Managing and Driving Engagement
7.6 Guidelines and Best Practices
7.7 Social Media Platforms – Case studies
8.1 Why Video Marketing?
8.2 How to Rank YouTube Videos at #1 Position?
8.3 Different Video Platforms – YouTube, etc.
8.4 Video Marketing for B2C Businesses
8.5 Video Marketing for B2B Businesses
8.6 Live Streaming and Video Uploads
8.7 Generating Leads from Videos
8.8 Optimizing Videos for Ranking
9.1 Google Ads
9.2 Facebook and Instagram Ads
9.3 LinkedIn Ads
10.1 What is Email Marketing?
10.2 Its Objectives
10.3 Tips and Tricks
10.4 Domain Reputation and SPF
10.5 Different Email Providers – Mailchimp, etc.
10.6 Campaign Creation – HTML and Built-in Editors
10.7 A/B Testing
10.8 Source Tracking, List Management, etc.
11.1 Technical Understanding of Pages
11.2 Conversion Optimizations
11.3 Understanding User Behavior and Taking Actions Accordingly
11.4 Lead Capturing on Pages
11.5 A/B Testing of Pages
12.1 What is Affiliate Marketing?
12.2 Its Benefits
12.3 Different Platforms
12.4 Affiliate Tracking on a Website
12.5 How to Handle Affiliates?
12.6 Handling Fraudulent Transactions
12.7 Tips and Tricks
13.1 What is Content Marketing?
13.2 Its Objectives
13.3 Different Types of Content Marketing
13.4 Writing Blogs and Content and Promoting It on Different Platforms
13.5 Creating Engaging Videos and Promoting Them
13.6 What is Influencer Marketing?
13.7 How to Reach Out to Influencers and Engage Them?
14.1 Understanding Google Analytics and Visitors’ Traffic Matrices
14.2 Understanding Visitor Behavior using Multiple Metrics
14.3 Slicing and Dicing Data
14.4 Understanding Growth Patterns
14.5 How to Build a Marketing Strategy by Seeing Traffic Patterns?
14.6 Channel Performance, Setting Goals, and Creating Reports and Dashboards
14.7 Measuring ROI as an Integrated Approach and Strategy Creation
The application is free and takes only 5 minutes to complete.
Projects will be a part of your certification in Digital Marketing and Analytics to consolidate your learning. Project work will ensure that you have real-world experience in the field.
Practice 20+ Essential Tools
Designed by Industry Experts
Get Real-world Experience
As the Digital Marketing Executive of an e-commerce organization, you need to effectively create impressive and profit-oriented marketing strategies to reach out to the targeted audience and generate maximum possible leads.
Learners are presented with cases where, being a professional in a Digital Marketing agency, you must come up with unique strategies that will improve customer frequency and increase business productivity and efficiency.
In this project, which is based on Off-Page optimization techniques, the learners are required to work on link building, directory submission, social bookmarking, guest blogging, and also social media links among others.
This Google Analytics Project requires the learners to successfully navigate to the numerous business reports that are available in Google Analytics. The project has been included to provide practical know-how of the tool.
Create, measure, run, along with tracking various advertisements on Instagram by publishing ads on the platform to generate maximum possible leads. Further, analyze these ads to understand what works for the organization.
Optimize Social Media Marketing tactics which are also used in the organization by refreshing and mixing up strategies for various popular social media platforms including the likes of LinkedIn, Instagram, Facebook, etc.
To develop an E-Mail marketing campaign, use Mailchimp to build a personalized email for the company as part of the business marketing campaign. Also, create an interactive email that catches the attention of users and engages them.
Use email marketing and online marketing techniques to effectively engage and convert the maximum possible leads and customers. Also, develop strategic email marketing lists in order to run the targeted business campaigns.
Learners are presented with cases where, being a marketing intern, you must prepare the web page and emails for mobile users, along with creating an advertisement for mobile phones, and optimize mobile transactions.
As a Digital Marketing professional of an e-commerce organization, create innovative mobile marketing strategies to attract more customers to the organization.
This Course has given me a deep understanding of practical sessions that were helpful for me to understand digital marketing. The course is worth the money. Thank you, team.
Thanks to Intellipaat for such wonderful Digital Marketing course. Good trainers and rich content along with real-world assignments and Digital Marketing projects. All the topics were well taught. Would like to recommend Intellipaat to all.
I am very much impressed by the case studies, projects, assignments, and self-paced videos of this course. The trainer was very helpful while explaining and clarifying doubts. Thanks, Intellipaat.
This is the best learning platform for an online digital marketing course. I would recommend this to all. The course is designed in a way that anyone can master the concepts from basic to advanced. I am impressed with this curriculum.
The candidates from Intellipaat were very good. They are better than experienced people from the same domain. The learners had hands-on experience. The product managers were very happy with the job-ready recruits.
Over 10+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions and that will help you stay on track with your up skilling objective.
Get assistance in creating a world-class resume and Linkedin Profile from our career services team and learn how to grab the attention of the hiring manager at profile shortlisting stage
Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.
Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learners’ educational background, past experience, and future career aspirations.
Placement opportunities are provided once the learner is moved to the placement pool. Get noticed by our 400+ hiring partners.
Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.
Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends – the possibilities are endless and our community has something for everyone!
The application process consists of three simple steps. An offer of admission will be made to selected candidates based on the feedback from the interview panel. The selected candidates will be notified over email and phone, and they can block their seats through the payment of the admission fee.
Tell us a bit about yourself and why you want to join this program
An admission panel will shortlist candidates based on their application
Selected candidates will be notified within 1–2 weeks
Total Admission Fee
Admissions are closed once the requisite number of participants enroll for the upcoming cohort. Apply early to secure your seat.
|Program Induction||01st April 2023||08:00 PM IST||Weekend (Sat-Sun)|
|Regular Classes||01st April 2023||08:00 PM IST||Weekend (Sat-Sun)|
On the completion of this program in Advanced Certification in Digital Marketing and Analytics, including the completion of various projects and assignments, you will receive a joint Advanced Certification from IIT Madras and Intellipaat.
Intellipaat provides career services that includes Guarantee interviews for all the learners enrolled in this course. IITM Pravartak is not responsible for the career services.
This Advanced Certification in Digital Marketing and Analytics is led by the faculty at IIT Madras and other industry experts who will train you in the field of digital marketing through online video lectures and real-time industry-relevant projects.
The program is designed to help you gain in-depth knowledge in this field. After successfully completing the course, including the assignments and projects, you will gain an Advanced Certification in Digital Marketing and Analytics from IITM Pravartak and Intellipaat. This certification is widely recognized by top organizations around the world.
Our career services team will prepare you for job interviews through mock interviews, getting your resume ready, and more.
Some of the other related Digital Marketing certifications are on Digital Marketing Post Graduate Program, Conversion Rate Optimization Course, SEM Online Course, PPC Training Course, Digital Marketing Strategy Course, Content Marketing Strategy Course, Google Analytics Certification Course, SEO Certification Training Course, Social Media Marketing Course, Email Marketing Course, Digital Marketing Course Certification
If you fail to attend any of the live lectures, you will get a copy of the recorded session in the next 12 hours. Moreover, if you have any other queries, you can get in touch with our course advisors or post them in our community.
There will be a two-day campus immersion module at IIT Madras during which learners will visit the campus and learn from the faculty as well as interact with their peers. However, this is subject to the COVID-19 situation and guidelines provided by the institute. The cost of travel and accommodation will be borne by the learners. However, the campus immersion module is optional.
To be eligible for getting into the placement pool, the learner has to complete the course along with the submission of all projects and assignments. After this, he/she has to clear the PRT (Placement Readiness Test) to get into the placement pool and get access to our job portal as well as the career mentoring sessions.
You will undergo below sessions:
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