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Digital Marketing Certification

4.8 (2,388 Ratings)

Learn Digital Marketing from top Industry experts. In this Digital Marketing course, you will master search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing, PPC, Analytics, etc. Master high-in-demand digital marketing skills and get an industry-renowned certification from Intellipaat. Get access to 14 Digital Marketing courses with this program.

Ranked Among Top 5 Digital Marketing Courses by India Today

  • Online Classroom Training
    • Course 1
      Search Engine Optimization (SEO)

    • Course 2
      Understanding Business Problems

    • Course 3
      Marketing Principles

    • Course 4
      Marketing Mix Decisions

    • Course 5
      Branding Marketing and PR Communications

    • Course 6
      Social Media Optimization (SMO)

    • Course 7
      Video Marketing

    • Course 8
      Paid Marketing

    • Course 9
      Email Marketing

    • Course 10
      Landing Pages

    • Course 11
      Affiliate Marketing

    • Course 12
      Content Marketing and Influencer Marketing

    • Course 13
      Digital Marketing Analytics

    • Course 14
      Strategy and ROI Measurement

Digital Marketing Course Key Highlights

Learn from top Industry Practitioners
43 Hrs of Self-paced Learning
20+ Industry Projects and Case Studies
6 Months of Applied Learning
50+ Live Sessions across 6 Months
Flexible Schedule
Lifetime Free Upgrade
Mentor Support


About the Digital Marketing Certification by Intellipaat

The courses are designed and mentored by top industry professionals in collaboration with Intellipaat. The aim of this certification course in Digital Marketing is to upskill millions of students and professionals in trending technologies through a blend of theoretical and hands-on knowledge.

On completion of this course, you will:

  • Receive an industry-recognised certification in Digital Marketing from Intellipaat
  • Be an expert in Digital Marketing operations.

In this Digital Marketing certification course, you will learn the following:

  • Digital businesses
  • Various tools and techniques for Digital Marketing
  • SEO and on-page optimization tips
  • End-to-end Google AdWords PPC campaigns
  • Google Analytics
  • Email and mobile marketing
  • Working with Google Webmaster
  • Basics of social media marketing
  • Content marketing and its strategies
  • Metrics to determine effective campaigns
  • Google reporting tools and evaluation techniques

You must enroll in this Digital Marketing training for the following reasons:

  • By 2026, there will be a 10% rise in the demand for marketing professionals – The Bureau of Labor Statistics
  • For Digital Marketing professionals, the United States has over 39,000 jobs while India has around 17,000 job openings. – LinkedIn
  • Digital Marketing Managers earn an average of US$70k per annum in the United States and In India, they earn an average income of ₹5,63,475 rupees. – Glassdoor

There are no specific prerequisites for taking up this Digital Marketing training.

Intellipaat’s best Digital Marketing certification course is well-recognized by Top MNCs all over the world. According to Glassdoor, the top companies that are hiring professionals for Digital Marketing jobs are mentioned below.

  • Google
  • IBM
  • Adobe
  • Cisco System
  • Wipro
  • Ericsson
  • Intel Corporation
  • TCS
  • Accenture
  • Genpact
  • Oracle, etc.

This course will make you proficient in various Digital Marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), Google Analytics and web analytics, social media, content marketing, email marketing, etc. As a result, with this understanding, you are eligible to apply for multiple job roles in Digital Marketing which are listed below:

  • Digital Marketing Manager
  • SEO Expert/Specialist/Analyst
  • Search Engine Marketer
  • Social Media Marketer
  • Web Analyst/Data Analyst
  • Content Marketer
  • Email Marketer
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Who can apply for the Digital Marketing Certification Course?

  • Marketing Managers
  • Entrepreneurs and Analysts
  • Project Managers
  • Sales and Marketing Professionals
  • Business Intelligence Professionals
  • Digital Marketing Specialists
  • Freshers and Undergraduates can apply for this course as well
Who can aaply

What roles do Digital Marketing Specialists play?

Digital Marketing Associate

Digital Marketing Associates plan and execute successful online marketing and advertising strategies on social media and other digital platforms.

Digital Marketing Analyst

Develop digital ad and e-marketing campaigns via newsletters, targeted emails, training reminders, sales updates, etc.

Social Media Manager

Handle all the social media accounts and editorial blogs, and create new channels to connect with the users.

Content Writer

Write blogs, articles, social media posts, etc., that are SEO-optimized and user-friendly.

SEO Specialist

To boost a website’s ranking on search engines like Google, Bing, and Yahoo, with thorough research and analysis.

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Skills to Master


Search Engine Marketing


On-page optimization


Webpage and blog post optimization

Real-time analytics

Web analytics

Domain and archive tools

Google Analytics

Email marketing

Social media marketing

Digital marketing strategy

Mobile marketing

Content marketing


Marketing Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

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Digital Marketing Curriculum

Live Course
Live Course Self Paced

1.1 Introduction to Marketing and Advertisements
1.2 Introduction to Digital Marketing and Its Advantages over Traditional Marketing
1.3 Customer Centricity
1.4 What is SEO and how do Search Engines Work?
1.5 Understanding On-page and Of-page SEO In Detail
1.6 Keyword research
1.7 Technical SEO, Mobile SEO, and Schema Markups
1.8 Link building – Blogger Outreach and Other Techniques
1.9 Social SEO, Local SEO, and International SEO
1.10 SEO Audits
1.11 SEO Tools – SEMrush, Ahrefs, etc.
1.12 Algorithm Updates
1.13 How to Rank #1 on Google?

2.1 Introduction to Business Problems and Hypotheses Formulation in the following domains:

  • Marketing
  • Retail

3.1 Segmentation, Targeting, and Positioning

  • Understanding Consumer Behavior
  • Influences on Consumer Behavior
  • Product Mix Decision
  • Branding Decisions

4.1 Designing Service Offering

  • Understanding Pricing Strategies
  • Channel Design Decisions
  • Channel Management Decisions
  • Developing Advertising Campaigns
  • Developing Sales Promotions
  • Sponsorship Campaigns
  • Managing Public Relations

5.1 Brand Positioning
5.2 Engagement Strategy
5.3 PR Activities

6.1 What is Social Media Optimization?
6.2 Why Social Media Marketing?
6.3 Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
6.4 Promotion of Content or Product(s) on these platforms
6.5 Managing and Driving Engagement
6.6 Guidelines and Best Practices
6.7 Social Media Platforms – Case studies

7.1 Why Video Marketing?
7.2 How to Rank YouTube Videos at #1 Position?
7.3 Different Video Platforms – YouTube, etc.
7.4 Video Marketing for B2C Businesses
7.5 Video Marketing for B2B Businesses
7.6 Live Streaming and Video Uploads
7.7 Generating Leads from Videos
7.8 Optimizing Videos for Ranking

8.1 Google Ads

  • What is Search Engine Marketing?
  • Overview of Different Paid Marketing Platforms – Google Ads and Facebook and Instagram Ads
  • Keyword Research for Google Ads, Bidding, Search and Search Network Campaigns
  • Google Display Campaigns
  • Conversion Tracking
  • Remarketing
  • Mobile Ad Campaigns
  • A/B Testing
  • Scheduling Ads
  • Media Planning
  • Reporting and Management
  • Google Ads Account Audit
  • What is Programmatic Buying?
  • Programmatic vs Traditional Media Buying
  • Targeting Strategies in Programmatic Buying

8.2 Facebook and Instagram Ads

  • Understanding Facebook Marketing
  • Facebook Ads Manager
  • Business Manager
  • Facebook Ad Campaign Types and Objectives
  • Audience Targeting
  • Ad Formats
  • Budgeting and Scheduling
  • How to Add Facebook Pixel to a Website?
  • Reach and Frequency Buying

8.3 LinkedIn Ads

  • Introduction to LinkedIn Advertising
  • Different Types of Campaigns
  • How to Find the Right Audience?
  • Account-based Marketing

9.1 What is Email Marketing?
9.2 Its Objectives
9.3 Tips and Tricks
9.4 Domain Reputation and SPF
9.5 Different Email Providers – Mailchimp, etc.
9.6 Campaign Creation – HTML and Built-in Editors
9.7 A/B Testing
9.8 Source Tracking, List Management, etc.

10.1 Technical Understanding of Pages
10.2 Conversion Optimizations
10.3 Understanding User Behavior and Taking Actions Accordingly
10.4 Lead Capturing on Pages
10.5 A/B Testing of Pages

11.1 What is Affiliate Marketing?
11.2 Its Benefits
11.3 Different Platforms
11.4 Affiliate Tracking on a Website
11.5 How to Handle Affiliates?
11.6 Handling Fraudulent Transactions
11.7 Tips and Tricks

12.1 What is Content Marketing?
12.2 Its Objectives
12.3 Different Types of Content Marketing
12.4 Writing Blogs and Content and Promoting It on Different Platforms
12.5 Creating Engaging Videos and Promoting Them
12.6 What is Influencer Marketing?
12.7 How to Reach Out to Influencers and Engage Them?

13.1 Understanding Google Analytics and Visitors’ Traffic Matrices
13.2 Understanding Visitor Behavior using Multiple Metrics
13.3 Slicing and Dicing Data
13.4 Understanding Growth Patterns
13.5 How to Build a Marketing Strategy by Seeing Traffic Patterns?
13.6 Channel Performance, Setting Goals, and Creating Reports and Dashboards
13.7 Measuring ROI as an Integrated Approach and Strategy Creation

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Free Career Counselling

We are happy to help you 24/7

Interested in This Program? Secure your spot now.

The application is free and takes only 5 minutes to complete.

Project Work

Projects will be a part of your Digital Marketing Course to consolidate your learning. It will ensure that you have real-world experience in the numerous domains of Digital Marketing.

  • Practice 100+ Essential Tools

  • Designed by Industry Experts

  • Get Real-world Experience

  • Career Transition

    55% Average Salary Hike

    $1,27,000 Highest Salary

    800+ Career Transitions

    300+ Hiring Partners

    Digital Marketing Certification by Intellipaat

    This Digital Marketing course is curated by experts from the top organizations in the world and is taught by the Industry Expert. After the training, you will work on a range of projects which will provide your real-world experience. Upon executing the projects successfully, you will receive the advanced Digital Marketing certification from Intellipaat.

    Besides, this best Digital Marketing course is designed to help you clear the following certification exams:

    • Google Analytics Individual Qualification (IQ) Certification
    • Google AdWords Certification
    • HubSpot Certification Exam
    • Microsoft Certification Exam
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    Industry Trends

    Peer Learning

    Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, and make new friends – the possibilities are endless and our community has something for everyone!


    Career Services

    Career Services

    Career Oriented Sessions

    Throughout the course

    Over 20+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. This Digital Marketing Course contains guided sessions that will help you stay on track with your upskilling objective.

    Resume & LinkedIn Profile Building

    After 70% of course completion

    Get assistance in creating a world-class resume & Linkedin Profile from our career services team and learn how to grab the attention of the hiring manager at profile shortlisting stage

    Mock Interview Preparation

    After 80% of the course completion.

    Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.

    1 on 1 Career Mentoring Sessions

    After 90% of the course completion

    Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learner’s Is it worth doing an online Digital Marketing Certification educational background, past experience, and future career aspirations.

    Assured Interviews

    After 80% of the course completion

    Assured Interviews upon submission of projects and assignments. Get interviewed by our 500+ hiring partners.

    Exclusive access to Intellipaat Job portal

    After 80% of the course completion

    Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

    Meet Your Mentors

    Our Alumni Works At

    Master Client Desktop

    Course Fees

    Online Classroom Preferred

    • Everything in Self-Paced Learning, plus
    • Learn from top Industry Practitioners of Instructor-led Training
    • One to one doubt resolution sessions
    • Attend as many batches as you want for Lifetime
    • Job Assistance
    01 Apr

    SAT - SUN

    08:00 PM TO 11:00 PM IST (GMT +5:30)

    08 Apr

    SAT - SUN

    08:00 PM TO 11:00 PM IST (GMT +5:30)

    15 Apr

    SAT - SUN

    08:00 PM TO 11:00 PM IST (GMT +5:30)

    22 Apr

    SAT - SUN

    08:00 PM TO 11:00 PM IST (GMT +5:30)

    $878 10% OFF Expires in

    Corporate Training

    • Customized Learning
    • Enterprise grade learning management system (LMS)
    • 24x7 Support
    • Enterprise grade reporting

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    Reviews & Testimonials

    4.8 ( 2,421 )

    Digital Marketing FAQs

    What is the salary of digital marketing specialists around the world?

    The salary of digital marketing specialists differs from country to country. The average annual salary of a digital marketing specialist in India is ₹5,46,000. In the US, this figure is US $86,766, in Australia, this figure stands at A$82,500. In Canada, the average annual salary of a digital marketing specialist is CA $56,275. In Poland, the figure is 73,250zł, and in the UK, it is £44,250. In Germany, the average annual salary of a skilled digital marketing specialist is €41,239.

    This Digital Marketing Course is a complete package for digital marketing tools and technologies. You will get an insight into digital marketing tools such as:

    • Google Analytics
    • Google Webmaster
    • SEO audit tools
    • Google Ads
    • Social analytics tools
    • SEM tools
    • HubSpot

    To become a digital marketing specialist, start by learning the fundamentals of digital marketing and its subdomains to get practical exposure to other domains. You can enrol in a digital marketing certification course that will validate your skills and help you clear job interviews.

    Intellipaat’s Digital Marketing Course is well-structured and industry-aligned to help you develop real-life experience and expertise to effectively clear digital marketing interviews.

    Career mentoring sessions offer professional guidance to learners’ Intellipaat’s team conducts mock interviews, resume-building sessions, and other career and job preparation activities. These sessions are spearheaded by mentors who have proven expertise and experience in related fields.

    Intellipaat’s Digital Marketing Certification Course has been designed by industry experts who have knowledge about the latest advancements in digital marketing. Learners can expect industry-aligned learning content and real-life-based projects that will help them become experts in digital marketing.

    After enrolling, you will get access to flexible online learning live sessions and lifetime access to self-paced learning material. All these will be available to you in the learning portal that will be provided to you post your enrollment.

    The industries using digital marketing the most are fast-moving consumer goods (FMCG), healthcare, fitness, entertainment, education, retail, automobile, and travel.

    Once you complete all the projects and assignments and pass the exam, you will receive Intellipaat’s Digital Marketing Certificate through the LMS portal. There you will find a download option. You can also share your certificate either through email or LinkedIn.

    In case you are unable to access your learning content, you can reach out to your learning manager or contact us through the details provided on our website.

    Yes, As a part of our Digital Marketing Certification Course, we provide one practice test that will help you become familiar with the questions that may be asked in the certification exams and the format of those questions.

    Intellipaat’s certification has lifetime validity and is recognized by top organizations around the world.

    Intellipaat offers one of the best online Digital Marketing Certification courses. The curriculum is highly comprehensive with several assignments and case studies which provide you with actual industry experience. Our course will make you proficient in all the latest tools and technologies of Digital Marketing. With that, we offer:

    • 24/7 online support for all of your queries
    • Free lifelong access to the course content
    • Guidance from our placement team
    • Access to our exclusive job portal

    Learn Digital Marketing from the free blogs available. The top resources are What is Digital Marketing, Digital Marketing Tutorial, and Digital Marketing Interview Questions.

    No. Our placement team that provides job assistance will help you find the job you were looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This digital marketing training will boost your confidence and will increase your chances of attaining your dream job.

    At Intellipaat, you can enroll in either the instructor-led online training or self-paced training. Apart from this, Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience, and they have been actively working as consultants in the same domain, which has made them subject matter experts. Go through the sample videos to check the quality of our trainers.

    Intellipaat is offering 24/7 query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail of email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our support team. However, 1:1 session support is provided for a period of 6 months from the start date of your course.

    Intellipaat is offering you the most updated, relevant, and high-value real-world projects as part of the training program. This way, you can implement the learning that you have acquired in real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.

    You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.

    Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.

    You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.

    Once you complete Intellipaat’s training program, working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded Intellipaat’s course completion certificate. This certificate is very well recognized in Intellipaat-affiliated organizations, including over 80 top MNCs from around the world and some of the Fortune 500companies.

    Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.

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