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Learn Digital Marketing from top Industry experts. In this Digital Marketing course, you will master search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing, PPC, Analytics, etc. Master high-in-demand digital marketing skills and get an industry-renowned certification from Intellipaat. Get access to 14 Digital Marketing courses with this program.
Search Engine Optimization (SEO)
Understanding Business Problems
Marketing Mix Decisions
Branding Marketing and PR Communications
Social Media Optimization (SMO)
Content Marketing and Influencer Marketing
Digital Marketing Analytics
Strategy and ROI Measurement
In this instructor-led Digital Marketing certification course, by which you can master the core concepts of Digital Marketing while working on various projects that will make you job-ready.
The courses are designed and mentored by top industry professionals in collaboration with Intellipaat. The aim of this certification course in Digital Marketing is to upskill millions of students and professionals in trending technologies through a blend of theoretical and hands-on knowledge.
On completion of this course, you will:
In this Digital Marketing certification course, you will learn the following:
You must enroll in this Digital Marketing training for the following reasons:
There are no specific prerequisites for taking up this Digital Marketing training.
Intellipaat’s best Digital Marketing certification course is well-recognized by Top MNCs all over the world. According to Glassdoor, the top companies that are hiring professionals for Digital Marketing jobs are mentioned below.
This course will make you proficient in various Digital Marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), Google Analytics and web analytics, social media, content marketing, email marketing, etc. As a result, with this understanding, you are eligible to apply for multiple job roles in Digital Marketing which are listed below:
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Digital Marketing Associates plan and execute successful online marketing and advertising strategies on social media and other digital platforms.
Develop digital ad and e-marketing campaigns via newsletters, targeted emails, training reminders, sales updates, etc.
Handle all the social media accounts and editorial blogs, and create new channels to connect with the users.
Write blogs, articles, social media posts, etc., that are SEO-optimized and user-friendly.
To boost a website’s ranking on search engines like Google, Bing, and Yahoo, with thorough research and analysis.
Search Engine Marketing
Webpage and blog post optimization
Domain and archive tools
Social media marketing
Digital marketing strategy
Facebook & Instagram Advertisement
Preparing Communication plan
1.1 Introduction to Marketing and Advertisements
1.2 Introduction to Digital Marketing and Its Advantages over Traditional Marketing
1.3 Customer Centricity
1.4 What is SEO and how do Search Engines Work?
1.5 Understanding On-page and Of-page SEO In Detail
1.6 Keyword research
1.7 Technical SEO, Mobile SEO, and Schema Markups
1.8 Link building – Blogger Outreach and Other Techniques
1.9 Social SEO, Local SEO, and International SEO
1.10 SEO Audits
1.11 SEO Tools – SEMrush, Ahrefs, etc.
1.12 Algorithm Updates
1.13 How to Rank #1 on Google?
2.1 Introduction to Business Problems and Hypotheses Formulation in the following domains:
3.1 Segmentation, Targeting, and Positioning
4.1 Designing Service Offering
5.1 Brand Positioning
5.2 Engagement Strategy
5.3 PR Activities
6.1 What is Social Media Optimization?
6.2 Why Social Media Marketing?
6.3 Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
6.4 Promotion of Content or Product(s) on these platforms
6.5 Managing and Driving Engagement
6.6 Guidelines and Best Practices
6.7 Social Media Platforms – Case studies
7.1 Why Video Marketing?
7.2 How to Rank YouTube Videos at #1 Position?
7.3 Different Video Platforms – YouTube, etc.
7.4 Video Marketing for B2C Businesses
7.5 Video Marketing for B2B Businesses
7.6 Live Streaming and Video Uploads
7.7 Generating Leads from Videos
7.8 Optimizing Videos for Ranking
8.1 Google Ads
8.2 Facebook and Instagram Ads
8.3 LinkedIn Ads
9.1 What is Email Marketing?
9.2 Its Objectives
9.3 Tips and Tricks
9.4 Domain Reputation and SPF
9.5 Different Email Providers – Mailchimp, etc.
9.6 Campaign Creation – HTML and Built-in Editors
9.7 A/B Testing
9.8 Source Tracking, List Management, etc.
10.1 Technical Understanding of Pages
10.2 Conversion Optimizations
10.3 Understanding User Behavior and Taking Actions Accordingly
10.4 Lead Capturing on Pages
10.5 A/B Testing of Pages
11.1 What is Affiliate Marketing?
11.2 Its Benefits
11.3 Different Platforms
11.4 Affiliate Tracking on a Website
11.5 How to Handle Affiliates?
11.6 Handling Fraudulent Transactions
11.7 Tips and Tricks
12.1 What is Content Marketing?
12.2 Its Objectives
12.3 Different Types of Content Marketing
12.4 Writing Blogs and Content and Promoting It on Different Platforms
12.5 Creating Engaging Videos and Promoting Them
12.6 What is Influencer Marketing?
12.7 How to Reach Out to Influencers and Engage Them?
13.1 Understanding Google Analytics and Visitors’ Traffic Matrices
13.2 Understanding Visitor Behavior using Multiple Metrics
13.3 Slicing and Dicing Data
13.4 Understanding Growth Patterns
13.5 How to Build a Marketing Strategy by Seeing Traffic Patterns?
13.6 Channel Performance, Setting Goals, and Creating Reports and Dashboards
13.7 Measuring ROI as an Integrated Approach and Strategy Creation
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The application is free and takes only 5 minutes to complete.
Projects will be a part of your Digital Marketing Course to consolidate your learning. It will ensure that you have real-world experience in the numerous domains of Digital Marketing.
Practice 100+ Essential Tools
Designed by Industry Experts
Get Real-world Experience
As the Digital Marketing Executive of an e-commerce organization, you need to effectively create impressive and profit-oriented marketing strategies to reach out to the targeted audience and generate maximum possible leads.
Learners are presented with cases where, being a professional in a Digital Marketing agency, you must come up with unique strategies that will improve customer frequency and increase business productivity and efficiency.
In this project, which is based on Off-Page optimization techniques, the learners are required to work on link building, directory submission, social bookmarking, guest blogging, and also social media links among others.
This Google Analytics Project requires the learners to successfully navigate to the numerous business reports that are available in Google Analytics. The project has been included to provide practical know-how of the tool.
Create, measure, run, along with tracking various advertisements on Instagram by publishing ads on the platform to generate maximum possible leads. Further, analyze these ads to understand what works for the organization.
Optimize Social Media Marketing tactics which are also used in the organization by refreshing and mixing up strategies for various popular social media platforms including the likes of LinkedIn, Instagram, Facebook, etc.
To develop an E-Mail marketing campaign, use Mailchimp to build a personalized email for the company as part of the business marketing campaign. Also, create an interactive email that catches the attention of users and engages them.
Use email marketing and online marketing techniques to effectively engage and convert the maximum possible leads and customers. Also, develop strategic email marketing lists in order to run the targeted business campaigns.
Learners are presented with cases where, being a marketing intern, you must prepare the web page and emails for mobile users, along with creating an advertisement for mobile phones, and optimize mobile transactions.
As a Digital Marketing professional of an e-commerce organization, create innovative mobile marketing strategies to attract more customers to the organization.
Entrepreneur | Pune
I got my business on track, increasing sales by 75%. Even my audience reach skyrocketed to 90% due to the practical learning from this Digital Marketing Course by Intellipaat.
Cuppyright - Owner
Digital Marketing Analyst | Bangalore
Digital Marketing Analyst
55% Average Salary Hike
$1,27,000 Highest Salary
800+ Career Transitions
300+ Hiring Partners
This Digital Marketing course is curated by experts from the top organizations in the world and is taught by the Industry Expert. After the training, you will work on a range of projects which will provide your real-world experience. Upon executing the projects successfully, you will receive the advanced Digital Marketing certification from Intellipaat.
Besides, this best Digital Marketing course is designed to help you clear the following certification exams:
Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, and make new friends – the possibilities are endless and our community has something for everyone!
Over 20+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. This Digital Marketing Course contains guided sessions that will help you stay on track with your upskilling objective.
Get assistance in creating a world-class resume & Linkedin Profile from our career services team and learn how to grab the attention of the hiring manager at profile shortlisting stage
Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.
Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learner’s Is it worth doing an online Digital Marketing Certification educational background, past experience, and future career aspirations.
Assured Interviews upon submission of projects and assignments. Get interviewed by our 500+ hiring partners.
Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.
He heads a team spanning from insights and brands to media managers and drives the central branding and leads the media. IIM-Kozhikode alumni, he is experienced in developing top-notch communications strategies.
He is an IIM Ahmedabad alumnus with a vast experience in consumer-focused digital marketing. Currently associated with Paytm, Nirav oversees Performance Marketing, Customer Segmentation, Marketing Campaigning, and Innovation.
Thank you Intellipaat for this course. The trainers are very experienced. They explained all topics with practical examples. The course content is well structured and the support team was helpful.
This is the best learning platform for an online digital marketing course. I would recommend this to all. The course is designed in a way that anyone can master the concepts from basic to advanced. I am impressed with this curriculum.
I am very much impressed by the case studies, projects, assignments, and self-paced videos of this course. Even fresher’s can learn from this course easily. The trainer was very helpful while explaining and clarifying doubts. Thanks, Intellipaat.
Thanks to Intellipaat for such a wonderful Digital Marketing course. Good trainers and rich content along with real-world assignments and Digital Marketing projects. All the topics were well taught. Would like to recommend Intellipaat to all.
Impressed by the Digital Marketing online training from this institute. Impressed by the curriculum and support provided. I am happy I enrolled in the program. Would like to recommend it to all.
The salary of digital marketing specialists differs from country to country. The average annual salary of a digital marketing specialist in India is ₹5,46,000. In the US, this figure is US $86,766, in Australia, this figure stands at A$82,500. In Canada, the average annual salary of a digital marketing specialist is CA $56,275. In Poland, the figure is 73,250zł, and in the UK, it is ￡44,250. In Germany, the average annual salary of a skilled digital marketing specialist is €41,239.
This Digital Marketing Course is a complete package for digital marketing tools and technologies. You will get an insight into digital marketing tools such as:
To become a digital marketing specialist, start by learning the fundamentals of digital marketing and its subdomains to get practical exposure to other domains. You can enrol in a digital marketing certification course that will validate your skills and help you clear job interviews.
Intellipaat’s Digital Marketing Course is well-structured and industry-aligned to help you develop real-life experience and expertise to effectively clear digital marketing interviews.
Career mentoring sessions offer professional guidance to learners’ Intellipaat’s team conducts mock interviews, resume-building sessions, and other career and job preparation activities. These sessions are spearheaded by mentors who have proven expertise and experience in related fields.
Intellipaat’s Digital Marketing Certification Course has been designed by industry experts who have knowledge about the latest advancements in digital marketing. Learners can expect industry-aligned learning content and real-life-based projects that will help them become experts in digital marketing.
After enrolling, you will get access to flexible online learning live sessions and lifetime access to self-paced learning material. All these will be available to you in the learning portal that will be provided to you post your enrollment.
The industries using digital marketing the most are fast-moving consumer goods (FMCG), healthcare, fitness, entertainment, education, retail, automobile, and travel.
Once you complete all the projects and assignments and pass the exam, you will receive Intellipaat’s Digital Marketing Certificate through the LMS portal. There you will find a download option. You can also share your certificate either through email or LinkedIn.
In case you are unable to access your learning content, you can reach out to your learning manager or contact us through the details provided on our website.
Yes, As a part of our Digital Marketing Certification Course, we provide one practice test that will help you become familiar with the questions that may be asked in the certification exams and the format of those questions.
Intellipaat’s certification has lifetime validity and is recognized by top organizations around the world.
Intellipaat offers one of the best online Digital Marketing Certification courses. The curriculum is highly comprehensive with several assignments and case studies which provide you with actual industry experience. Our course will make you proficient in all the latest tools and technologies of Digital Marketing. With that, we offer:
Some of the other related Digital Marketing certifications are in Digital Marketing Post Graduate Program, Conversion Rate Optimization Course, SEM Online Course, PPC Training Course, Digital Marketing Strategy Course, Content Marketing Strategy Course, Google Analytics Certification Course, SEO Certification Training Course, Social Media Marketing Course, Email Marketing Course
Learn Digital Marketing from the free blogs available. The top resources are What is Digital Marketing, Digital Marketing Tutorial, and Digital Marketing Interview Questions.
No. Our placement team that provides job assistance will help you find the job you were looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This digital marketing training will boost your confidence and will increase your chances of attaining your dream job.
At Intellipaat, you can enroll in either the instructor-led online training or self-paced training. Apart from this, Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience, and they have been actively working as consultants in the same domain, which has made them subject matter experts. Go through the sample videos to check the quality of our trainers.
Intellipaat is offering 24/7 query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail of email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our support team. However, 1:1 session support is provided for a period of 6 months from the start date of your course.
Intellipaat is offering you the most updated, relevant, and high-value real-world projects as part of the training program. This way, you can implement the learning that you have acquired in real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.
You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.
Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.
You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.
Once you complete Intellipaat’s training program, working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded Intellipaat’s course completion certificate. This certificate is very well recognized in Intellipaat-affiliated organizations, including over 80 top MNCs from around the world and some of the Fortune 500companies.
Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.