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Our online digital marketing course in Canada is designed by industry experts to help you master digital marketing skills like Google Analytics, SEM, web analytics, SEO, etc. with real-time projects and case studies. After completing the digital marketing training in Canada, you will get an industry-recognized Digital Marketing Certification.
Course 1
Search Engine Optimization (SEO)
Course 2
Understanding Business Problems
Course 3
Marketing Principles
Course 4
Marketing Mix Decisions
Course 5
Branding Marketing and PR Communications
Course 6
Marketing Analytics
Course 7
Social Media Optimization (SMO)
Course 8
Video Marketing
Course 9
Paid Marketing
Course 10
Email Marketing
Course 11
Landing Pages
Course 12
Affiliate Marketing
Course 13
Content Marketing and Influencer Marketing
Course 14
Digital Marketing Analytics
Course 15
Strategy and ROI Measurement
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Among the top digital marketing courses in Canada, Intellipaat’s program will help you learn about:
The following professionals are suited to sign up for this digital marketing course:
You can enroll in this program if you aspire to be a certified digital marketing professional.
Register today to pave a successful career in digital marketing by enrolling in the best digital marketing course in Canada!
You can register for Intellipaat’s digital marketing without any prerequisites.
Inbound marketing and outbound marketing are two fundamentally different approaches to attracting and engaging customers. They have distinct strategies, techniques, and philosophies. Here are the main distinctions between inbound and outbound marketing:
| Aspect | Inbound Marketing | Outbound Marketing |
| Definition | It focuses on attracting potential customers through relevant and valuable content and interactions. It aims to pull in prospects who are actively seeking information. | It involves pushing marketing messages and advertisements to a wide audience, often without regard to whether they have shown interest in the product or service. |
| Initiator | Customer initiates the interaction by seeking information, usually through search engines or social media. | Marketer initiates the interaction by reaching out to potential customers through various channels (e.g., cold calls, email blasts, and ads). |
| Content | Content is educational, informative, and tailored to address the needs and interests of the target audience, for example, blog posts, ebooks, webinars, and social media content. | Content is promotional and focuses on the product or service. It may include ads, cold calls, direct mail, and telemarketing scripts. |
| Engagement | It builds trust and credibility by providing valuable information. It encourages two-way communication and engagement with the audience. | It may interrupt the target audience’s current activity and be seen as intrusive or disruptive. It has limited engagement with the audience. |
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Digital Marketing Associates plans and executes successful online marketing and advertising strategies on social media and other digital platforms.
Develop digital ad and e-marketing campaigns via newsletters, targeted emails, reminders, sales updates, etc.
Handle all the social media accounts and editorial blogs and create new channels to connect with the users.
Write blogs, articles, social media posts, etc., that are SEO optimized and user friendly.
Responsible for boosting a website’s ranking on search engines like Google, Bing, and Yahoo, with thorough research and analysis.
SEO
Search Engine Marketing
SERPs
On-page optimization
Yoast
Webpage and blog post optimization
Real-time analytics
Web analytics
Domain and archive tools
Google Analytics
Email marketing
Social media marketing
Digital Marketing Strategy
Mobile marketing
Content marketing
Branding
Marketing Analytics
Facebook & Instagram Advertisement
Product Positioning
Pricing strategy
Preparing Communication plan
Predictive Analytics
Applied Analytics
Video Marketing
1.1 Elaborate the concepts of Marketing and Advertisements.
1.2 Overview of Digital Marketing and Its Advantages over Traditional Marketing.
1.3 Explain the strategy of Customer Centricity.
1.4 Define SEO, and what are the functions of search engines?
1.5 Explain the optimization of On-page and Off-page SEO.
1.6 How to do SEO Keyword Research & Analysis?
1.7 Explain the concepts of Technical SEO, Mobile SEO, and Schema Markups.
1.8 Working of Link building – Blogger Outreach and Other Techniques.
1.9 Illustrate Social SEO, Local SEO, and International SEO.
1.10 Explain how to conduct SEO audits.
1.11 Explain how to use the SEO tools (SEMrush, Ahrefs, etc.).
1.12 Workings of Algorithm Updates.
1.13 How to enhance and Rank #1 on Google using SEO optimization.
2.1 Overview of Business Issues and Theories Formulation in the following domains:
3.1 Describe Segmentation, Targeting, and Positioning.
4.1 List of the Designing Service Offerings
5.1 How to do Brand Positioning?
5.2 How to process the Engagement Strategy?
5.3 How PR Activities help increase brand visibility?
6.1 Elaborate on Data Science in Marketing.
6.2 Analyzing Statistics for Data Science
6.3 Understanding Supervised and Unsupervised Learning
6.4 Explain Linear and Logistic Regression and its differences.
6.5 Deducing the Analytics applications – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value
7.1 Define social media optimization with use cases
7.2 Why are we using social media marketing?
7.3 Marketing with various popular Social Media Platforms (Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.)
7.4 How to Promote Content or Product(s) on popular Social Media Platforms?
7.5 How to improve in Managing and Driving Engagement?
7.6 Classifying the Guidelines and Best Practices
7.7 Examine the case studies of Social Media Platforms.
8.1 Why do we perform video marketing?
8.2 Illustrates how to rank YouTube videos at #1 position.
8.3 Marketing with various popular Video Platforms (YouTube, etc.)
8.4 Overview of Video Marketing for B2C Businesses
8.5 Overview of Video Marketing for B2B Businesses
8.6 Guide for Live Streaming and Video Uploads
8.7 How to generate leads from Videos
8.8 How to optimize the video to make the video trend in Ranking
9.1 Working with Google Ads
Overview of Ads
9.2 Social Media Platforms: Facebook and Instagram Ads
9.3 Social Media Platforms: LinkedIn Ads
10.1 Define Email Marketing
10.2 Objectives of Email Marketing
10.3 Tips and Tricks for Email Marketing
10.4 How to do Domain Reputation and SPF?
10.5 Working with the various Email Providers (Mailchimp, etc.)
10.6 Campaign Creation – HTML and Built-in Editors
10.7 Perform the A/B Testing
10.8 Understanding the concepts of Source Tracking, List Management, etc.
11.1 Elaborate the Technical Understanding of Pages
11.2 How to perform the Conversion Optimizations?
11.3 User behavior and taking actions accordingly
11.4 Illustrate the work of Lead capture on Pages
11.5 Guide for A/B Testing of Pages
12.1 Elaborate the strategy of affiliate marketing.
12.2 What are the benefits of affiliate marketing?
12.3 Working with various affiliate platforms
12.4 How to do Affiliate Tracking on a Website?
12.5 How do we manage and handle affiliates?
12.6 Detecting and Handling Fraudulent Transactions
12.7 Tips and Tricks for affiliate marketing
13.1 Explain the functions of content marketing.
13.2 What are the objectives of content marketing?
13.3 Examine the various types of content marketing.
13.4 Writing content and blogs and promoting it on various platforms.
13.5 Creating and promoting engaging videos using optimized content marketing
13.6 Explain the functions of influencer marketing.
13.7 How can we reach out to influencers and engage them?
14.1 Understanding the working of Google Analytics and Visitors’ Traffic Matrices
14.2 Analyzing visitor behavior using multiple metrics
14.3 Explain the concepts of Slicing and Dicing Data.
14.4 Elaborate the Growth Patterns.
14.5 How to Develop a Marketing Strategy Using Traffic Patterns?
14.6 Key concepts of Channel Performance, Setting Goals, and Creating Reports and Dashboards.
14.7 Define Measuring ROI as an Integrated Approach and Strategy Creation.
Projects will be a part of your Digital Marketing Master’s program to consolidate your learning. It will ensure that you have real-world experience in the numerous areas of Digital Marketing.
Practice 100+ Essential Tools
Designed by Industry Experts
Get Real-world Experience
Sr. DM Executive | India
This program helped me get an opportunity to choose a new job role with a good designation and a salary hike of up to 50%. The instructors were actual industry experts and were able to elaborate on the real-time scenarios.
Digital Marketing Executive
Sr. Digital Marketing Executive
Associate Manager | India
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Senior Associate
Associate Manager
Deputy General Manager | India
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Manager Marketing
Deputy General Manager
Business Manager | India
Intellipaat’s program curriculum is highly comprehensive. The instructors are so good at their job, and are always there to solve your doubts. The support team is available round the clock to resolve your queries.
Area Sales Manager
Business Manager
Marketing Trainee | India
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Fresher
Marketing Trainee
Digital Marketing Manager | India
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Self Employed
Digital Marketing Manager
Copyright | India
I got my business on track, increasing sales by 75%. Even my audience reach skyrocketed to 90% due to the practical learning from this best digital marketing course by Intellipaat.
Fresher
Copyright
55% Average Salary Hike
$1,27,000 Highest Salary
800+ Career Transitions
300+ Hiring Partners
Career Transition Handbook
*Past record is no guarantee of future job prospects
This digital marketing master’s program in Canada is curated by experts from the top organizations in the world. After the training, you will work on a range of projects which will provide you with real-world experience. Upon executing the projects successfully, you will receive the digital marketing certification from us.
Besides, this digital marketing course in Canada is designed to help you clear the following certification exams:
There are 81,000+ jobs available for Digital Marketing Professionals alone in the US.
LinkedIn
On average, entry-level Digital Marketers are paid about US$56,572 per year
Indeed
By 2029, jobs for Digital Marketers are predicted to rise by 6%
The Bureau of Labor StatisticsVia Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends – the possibilities are endless and our community has something for everyone!
Featuring over 10+ live interactive sessions, our course offers an enriching learning journey for learners. Moreover, gain comprehensive knowledge with industry experts on how to build skills that recruiters expect. These guided sessions offer practical demonstrations, ensuring you remain focused on achieving your upskilling objectives.
Enhance your resume and LinkedIn profile with expert guidance from our career services team. By collaborating with professionals, you can create a world-class profile that stands out during the shortlisting stage. Through this process, you’ll know how to optimize your profile for maximum impact.
Technical experts will conduct several mock interviews with students. They will assist learners with constructive criticism and advice. Get tips & tricks to clear the interviews of top MNCs & startups.
Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learner’s educational background, experience, and future career aspirations.
Guaranteed 3 job interviews upon movement to the placement pool after clearing the Placement Readiness Test (PRT). Get interviewed by our 400+ hiring partners.
Access our exclusive job portal and apply for positions offered by over 500+ employers, which include leading start-ups and MNCs. Our learners gain a competitive edge in the job market. Utilize this dedicated resource to advance your career and explore numerous exciting job opportunities.
He heads a team spanning insights and brands to media managers and drives the central branding and leads the media. IIM-Kozhikode alumni. He has expertise in developing excellent communication plans.
He is an IIM Ahmedabad alumnus with vast experience in consumer-focused digital marketing. Currently associated with Paytm, Nirav oversees performance marketing, customer segmentation, marketing campaigning, and Innovation.
Avinash has more than 12 years of experience in the domain of digital marketing. He is skilled in B2B and B2C businesses in finance, education, e-commerce, travel, and jobs. He specializes in demand generation and digital, product, and content marketing strategies.
Avik is a skilled Performance Marketer with 9+ years of experience. He specializes in optimizing digital advertising strategies and leveraging data-driven insight for ROI. He has worked at companies like LS Digital Group and Cognizant.
With more than 12 years of industry experience, Hemanth has expertise in developing and delivering differentiated brand experiences. He is skilled at analyzing marketing data and user feedback, proposing initiatives, converting leads, and testing new approaches.
Leading a global search experience team at Schneider Electric, Pinaki carries extensive experience in social media programmatic RTB, web analytics, and content strategy, alongside handling the digital transformation.
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Dr. Nalini is working as a managing director of the network analytics team at Ogilvy. Her expertise is in Customer engagement and digital analytics, with more than 20 years of experience in one-to-one marketing.
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This is the best learning platform for an online Digital Marketing course. I would recommend this to all. The course is designed in a way that anyone can master the concepts from basic to advanced. I am impressed with this curriculum.
Thank you Intellipaat for this Digital Marketing course. The trainers are very experienced. They explained all topics with practical examples. The course content is well structured and the support team was helpful.
Digital marketing is the type of marketing that is performed by using the internet. It involves search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), Google Ads, email marketing, online reputation management (ORM), Google Analytics, etc. Online relationships are established with potential and existing customers by using digital marketing.
The following are some of the Digital Marketing techniques or practices that are used in the industry:
As per Indeed, the average salary of a Digital Marketing specialist in Canada is about C$52,297 p.a.
The roles and responsibilities of a Digital Marketing specialist include:
The following are some leading companies that are offering digital marketing jobs in Canada:
Here is how this Digital Marketing course in Canada will benefit you:
Once you are registered for the course, you will receive access to all the e-learning content on our LMS. You will have access to the study material and their upgrades for your lifetime.
Intellipaat offers one of the best Digital Marketing courses in Canada with placement. In this training program, you will become proficient in all the tools and technologies involved in the field of Digital Marketing, such as SEO, crawling, SERPs, on-page optimizations, etc. Moreover, you will attain the skills required to become proficient in this field. Intellipaat provides a 24-hour online assistance platform where you can get a resolution to all your queries.
We will also provide lifelong access to the training material for free. Throughout the course, you will work on several assignments and case studies that will provide you industry experience. Further, our placement team will guide you and help you apply for and land some of the best Digital Marketing jobs in the world today. We also offer you our Digital Marketing master’s certification upon your course completion from our Digital Marketing institute in Canada.
Intellipaat has been serving Marketing enthusiasts from every corner of Canada. Our online Digital Marketing courses have always been the top-rated program. You can be living in any city in Canada, be it Vancouver, Toronto, Montreal, Calgary, Ottawa, Victoria, Edmonton, Longueuil, Vaughan, Burlington, or anywhere. You can have full access to our best Digital Marketing courses in Canada by sitting at home or office 24/7.
Intellipaat’s some of the other related Digital Marketing certification course is Digital Marketing Course in Toronto.
To take part in the placement program, you must first complete the course and then execute all the given projects successfully.
No. Our placement team that provides job assistance will help you find the job you were looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This will boost your confidence and will increase your chances of attaining your dream job.
Yes. As part of our master’s program in Digital Marketing, we provide one practice test, which will help you be familiar with the questions that may be asked in the certification exams and the format of those questions.
Intellipaat’s certification has lifetime validity and is recognized by top organizations across the world.
Intellipaat offers query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail yourself of email support for all your queries. We can also arrange one-on-one sessions with our support team If your query does not get resolved through email. However, 1:1 session support is given for 6 months from the start date of your course.
Intellipaat offers learners the most updated, relevant, and high-value real-world projects in the respective training program. In this way, aspiring candidates can apply the knowledge they have gained in real-world industry settings. Each training includes multiple projects that extensively assess your skills, learning, and practical knowledge, ensuring you are industry-ready.
Intellipaat provides placement assistance to all learners who have completed the training and moved to the placement pool after clearing the PRT (Placement Readiness Test). More than 500 top MNCs and startups hire Intellipaat learners. Our alumni work with Google, Microsoft, Amazon, Sony, Ericsson, TCS, Mu Sigma, and other renowned brands.
Learners are required to submit the mandatory assignments, project work, and quizzes to receive the Intellipaat-verified certificates.
Apparently, no. Our goal with job assistance is to get you into the career of your dreams. It gives you opportunities to explore various competitive positions in the corporate world and find a well-paid job, matching your profile. The recruiters requirements and your performance during the interview will always be taken into consideration when making the hiring choice.
