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Digital Marketing Course in India

4.8 (2,388 Ratings)

This Digital Marketing course in India is curated by industry professionals to help you become a certified Digital Marketer. In this program you will get training from experts of Digital Marketing in India to master SEO, SEM, Google Analytics, Social Media Marketing, etc. with real time projects.

Ranked Among Top 5 Digital Marketing Courses by India Today

14+
Courses
20+
Projects
  • Online Classroom Training
    • Course 1
      Search Engine Optimization (SEO)

    • Course 2
      Understanding Business Problems

    • Course 3
      Marketing Principles

    • Course 4
      Marketing Mix Decisions

    • Course 5
      Branding Marketing and PR Communications

    • Course 6
      Marketing Analytics

    • Course 7
      Social Media Optimization (SMO)

    • Course 8
      Video Marketing

    • Course 9
      Paid Marketing

    • Course 10
      Email Marketing

    • Course 11
      Landing Pages

    • Course 12
      Affiliate Marketing

    • Course 13
      Content Marketing and Influencer Marketing

    • Course 14
      Digital Marketing Analytics and Strategy and ROI Measurement

Key Highlights

Learn from IIT Madras Faculty and Industry Practitioners
43 Hrs of Self-paced Learning
20+ Industry Projects and Case Studies
6 Months of Applied Learning
50+ Live Sessions across 6 Months
Flexible Schedule
Lifetime Free Upgrade
Mentor Support

Digital Marketing Course in IndiaOverview

What topics are covered in this Digital Marketing online training in India?

This Digital Marketing program in India will help you to learn about:

  • Digital business techniques and skills needed
  • Google Adwords PPC campaigns 
  • Google reporting tools
  • Content, mobile, and email marketing 
  • Google Analytics
  • Social media marketing
  • Effective campaign metrics
  • Digital Marketing tools and techniques
  • On-page SEO 
  • Google Webmaster

There are no specific prerequisites mandated for enrollment in our Digital Marketing course in India.

The scope of Digital Marketing course in India is immense due to ever-increasing Internet users. Here are some reasons for you to consider our program:

  • A Digital Marketing expert in India earns around ₹550,000 p.a. – PayScale
  • 19,000+ job openings are listed for Digital Marketing professionals in India – LinkedIn
  • A rise of at least 10% in demand for marketing experts is expected by 2026 – The Bureau of Labor Statistics

The following professionals can start learning from the top Digital Marketing trainer in India:

  • Analytics experts
  • Sales professionals
  • Project Managers
  • Entrepreneurs
  • BI professionals
  • Marketing experts
  • Digital Marketing experts
  • Marketing Managers
  • Freshers
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Talk To Us

We are happy to help you 24/7

Who can apply for this Digital Marketing course?

  • Marketing Managers
  • Entrepreneurs and Analysts
  • Project Managers
  • Sales and Marketing Professionals
  • Business Intelligence Professionals
  • Digital Marketing Specialists
  • Freshers and Undergraduates can apply for this course as well
Who can aaply

What roles does a Digital Marketing Professional play?

Digital Marketing Associate

Digital Marketing Associates plan and execute successful online marketing and advertising strategies on social media and other digital platforms.

Digital Marketing Analyst

Develop digital ad and e-marketing campaigns via newsletters, targeted emails, training reminders, sales updates, etc.

Social Media Manager

Handle all the social media accounts and editorial blogs, and create new channels to connect with the users.

Content Writer

Write blogs, articles, social media posts, etc., that are SEO optimized and user friendly.

SEO Specialist

To boost a website’s ranking on search engines like Google, Bing, and Yahoo, with thorough research and analysis.

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Skills to Master

SEO

Search Engine Marketing

SERPs

On-page optimization

Yoast

Webpage and blog post optimization

Real-time analytics

Web analytics

Domain and archive tools

Google Analytics

Email marketing

Social media marketing

Digital marketing strategy

Mobile marketing

Content marketing

Branding

Marketing Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

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Tools to Master

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Digital Marketing Course Curriculum

Live Course
Live Course Self Paced

1.1 Introduction to Marketing and Advertisements
1.2 Introduction to Digital Marketing and Its Advantages over Traditional Marketing
1.3 Customer Centricity
1.4 What is SEO and how do Search Engines Work?
1.5 Understanding On-page and Of-page SEO In Detail
1.6 Keyword research
1.7 Technical SEO, Mobile SEO, and Schema Markups
1.8 Link building – Blogger Outreach and Other Techniques
1.9 Social SEO, Local SEO, and International SEO
1.10 SEO Audits
1.11 SEO Tools – SEMrush, Ahrefs, etc.
1.12 Algorithm Updates
1.13 How to Rank #1 on Google?

2.1 Introduction to Business Problems and Hypotheses Formulation in the following domains:

  • Marketing
  • Retail

3.1 Segmentation, Targeting, and Positioning

  • Understanding Consumer Behavior
  • Influences on Consumer Behavior
  • Product Mix Decision
  • Branding Decisions

4.1 Designing Service Offering

  • Understanding Pricing Strategies
  • Channel Design Decisions
  • Channel Management Decisions
  • Developing Advertising Campaigns
  • Developing Sales Promotions
  • Sponsorship Campaigns
  • Managing Public Relations

5.1 Brand Positioning
5.2 Engagement Strategy
5.3 PR Activities

6.1 Data Science in Marketing
6.2 Statistics for Data Science
6.3 Introduction to Supervised and Unsupervised Learning
6.4 Linear and Logistic Regression
6.5 Applications of Analytics – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value

7.1 What is Social Media Optimization?
7.2 Why Social Media Marketing?
7.3 Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
7.4 Promotion of Content or Product(s) on these platforms
7.5 Managing and Driving Engagement
7.6 Guidelines and Best Practices
7.7 Social Media Platforms – Case studies

8.1 Why Video Marketing?
8.2 How to Rank YouTube Videos at #1 Position?
8.3 Different Video Platforms – YouTube, etc.
8.4 Video Marketing for B2C Businesses
8.5 Video Marketing for B2B Businesses
8.6 Live Streaming and Video Uploads
8.7 Generating Leads from Videos
8.8 Optimizing Videos for Ranking

9.1 Google Ads

  • What is Search Engine Marketing?
  • Overview of Different Paid Marketing Platforms – Google Ads and Facebook and Instagram Ads
  • Keyword Research for Google Ads, Bidding, Search, and Search Network Campaigns
  • Google Display Campaigns
  • Conversion Tracking
  • Remarketing
  • Mobile Ad Campaigns
  • A/B Testing
  • Scheduling Ads
  • Media Planning
  • Reporting and Management
  • Google Ads Account Audit
  • What is Programmatic Buying?
  • Programmatic vs Traditional Media Buying
  • Targeting Strategies in Programmatic Buying

9.2 Facebook and Instagram Ads

  • Understanding Facebook Marketing
  • Facebook Ads Manager
  • Business Manager
  • Facebook Ad Campaign Types and Objectives
  • Audience Targeting
  • Ad Formats
  • Budgeting and Scheduling
  • How to Add Facebook Pixel to a Website?
  • Reach and Frequency Buying

9.3 LinkedIn Ads

  • Introduction to LinkedIn Advertising
  • Different Types of Campaigns
  • How to Find the Right Audience?
  • Account-based Marketing

10.1 What is Email Marketing?
10.2 Its Objectives
10.3 Tips and Tricks
10.4 Domain Reputation and SPF
10.5 Different Email Providers – Mailchimp, etc.
10.6 Campaign Creation – HTML and Built-in Editors
10.7 A/B Testing
10.8 Source Tracking, List Management, etc.

11.1 Technical Understanding of Pages
11.2 Conversion Optimizations
11.3 Understanding User Behavior and Taking Actions Accordingly
11.4 Lead Capturing on Pages
11.5 A/B Testing of Pages

12.1 What is Affiliate Marketing?
12.2 Its Benefits
12.3 Different Platforms
12.4 Affiliate Tracking on a Website
12.5 How to Handle Affiliates?
12.6 Handling Fraudulent Transactions
12.7 Tips and Tricks

13.1 What is Content Marketing?
13.2 Its Objectives
13.3 Different Types of Content Marketing
13.4 Writing Blogs and Content and Promoting It on Different Platforms
13.5 Creating Engaging Videos and Promoting Them
13.6 What is Influencer Marketing?
13.7 How to Reach Out to Influencers and Engage Them?

14.1 Understanding Google Analytics and Visitors’ Traffic Matrices
14.2 Understanding Visitor Behavior using Multiple Metrics
14.3 Slicing and Dicing Data
14.4 Understanding Growth Patterns
14.5 How to Build a Marketing Strategy by Seeing Traffic Patterns?
14.6 Channel Performance, Setting Goals, and Creating Reports and Dashboards
14.7 Measuring ROI as an Integrated Approach and Strategy Creation

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Free Career Counselling

We are happy to help you 24/7

Interested in This Program? Secure your spot now.

The application is free and takes only 5 minutes to complete.

Project Work

Projects will be a part of your Digital Marketing Master’s program to consolidate your learning. It will ensure that you have real-world experience in the numerous areas of Digital Marketing.

  • Practice 100+ Essential Tools

  • Designed by Industry Experts

  • Get Real-world Experience

  • Career Transition

    55% Average Salary Hike

    $1,27,000 Highest Salary

    800+ Career Transitions

    300+ Hiring Partners

    Career Transition Handbook

    Digital Marketing Certification in India

    This Digital Marketing master’s program in India is curated by experts from the top organizations in the world. After the training, you will work on a range of projects which will provide you real-world experience. Upon executing the projects successfully, you will receive the Digital Marketing certification from us.

    Besides, this Digital Marketing course in India is designed to help you clear the following certification exams:

    • Google Analytics Individual Qualification (IQ) Certification
    • Google AdWords Certification
    • HubSpot Certification Exam
    • Microsoft Certification Exam
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    Industry Trends

    Peer Learning

    Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends – the possibilities are endless and our community has something for everyone!

    Intellipaat
    Intellipaat
    Intellipaat
    Intellipaat
    Intellipaat

    Career Services

    Career Services
    Resume

    Career Oriented Sessions

    Throughout the course

    Over 20+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions and that will help you stay on track with your upskilling objective.

    Resume

    Resume & LinkedIn Profile Building

    After 70% of course completion

    Get assistance in creating a world-class resume & Linkedin Profile from our career services team and learn how to grab the attention of the hiring manager at profile shortlisting stage

    Resume

    Mock Interview Preparation

    After 80% of the course completion.

    Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.

    Resume

    1 on 1 Career Mentoring Sessions

    After 90% of the course completion

    Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learners educational background, past experience, and future career aspirations.

    Resume

    Assured Interviews

    After 80% of the course completion

    Assured Interviews upon submission of projects and assignments. Get interviewed by our 500+ hiring partners.

    Resume

    Exclusive access to Intellipaat Job portal

    After 80% of the course completion

    Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

    Meet Your Mentors

    Our Alumni Works At

    Master Client Desktop

    Digital Marketing Course Fees

    Self Paced Training

    • 43 Hrs of Self-paced Learning e-learning videos
    • Flexible Schedule
    • Lifetime Free Upgrade

    $614

    Online Classroom Preferred

    • Everything in Self-Paced Learning
    • One-to-one doubt resolution sessions
    • Attend as many batches as you want for Lifetime
    • Job Assistance
    01 Oct

    SAT - SUN

    08:00 PM TO 11:00 PM IST (GMT +5:30)

    08 Oct

    SAT - SUN

    08:00 PM TO 11:00 PM IST (GMT +5:30)

    15 Oct

    SAT - SUN

    08:00 PM TO 11:00 PM IST (GMT +5:30)

    22 Oct

    SAT - SUN

    08:00 PM TO 11:00 PM IST (GMT +5:30)

    $1,316 10% OFF Expires in

    Corporate Training

    • Customized Learning
    • Enterprise grade learning management system (LMS)
    • 24x7 Support
    • Enterprise grade reporting

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    Digital Marketing Training Reviews

    4.8 ( 2,421 )

    Digital Marketing Certification Course in India FAQs

    What is the salary of a specialist in Digital Marketing in India?

    As per Glassdoor, the average salary of a Digital Marketer in India is about ₹300,000 p.a.

    Our online top Digital Marketing course in India is very reasonably priced with an aim to help learners master all digital marketing tools, and you will have 24/7 access to the online learning support team. After the completion of this Digital Marketing course, you will receive job assistance, from our career services team, which includes services such as career counseling, resume-building, mock interviews, etc. The material, and any and all updates to it, will be available to you for your lifetime. Consider this course a one-time investment.

    With the priorities of most businesses being lead generation, ROI of various marketing activities, and securing sufficient budgets for promotional activities, organizations are turning to Digital Marketing to strengthen their marketing efforts.

    As a budding Digital Marketer, you will be on a rewarding, dynamic, and lucrative career path and have opportunities to work with an exciting mix of clients. The workplace will offer:

    • A constant challenge
    • An opportunity for you to acquire an ever-expanding skillset
    • Creativity as well as creative autonomy

    The following are the roles and responsibilities of a Digital Marketing Specialist:

    • Coordinating with web developers and designers for the design and functionality of a website and the process involved
    • Generating all website content and meeting online objectives through a focused content strategy
    • Ensuring that the target audience easily finds the website by optimizing the website structure and content with SEO and/or SEM
    • Converting website visits into online sales by making the user experience easy and by offering special deals
    • Managing the online presence and brand of a company through social networking tools and engagement with consumers in real-time

    Once you are enrolled in this best Digital Marketing course in India, you will receive access to all the e-learning content on our LMS. The study materials and their upgrades will be accessible for your lifetime.

    The following are the benefits of taking this Digital Marketing course in India:

    • This course is aligned with industry standards
    • The course is led by the IIT Madras faculty and industry practitioners
    • The real-time projects translate into hands-on experience in the field
    • You will have lifetime access to the course material and all upgrades
    • Our 24/7 online learning support is always available for learners
    • The course will transform you into a job-ready professional
    • 1:1 with industry mentors is provided
    • Doubt-clearing can be done during the live sessions
    • Both professionals and freshers can take advantage of the flexible sessions
    • Widely recognized certification from CCE, IIT Madras and Intellipaat
    • Access to Intellipaat’s over 400 hiring partners
    • Job assistance is provided by our career services team after the certification
    • There are job search resources available on our website to help with job hunting

    The following are some of the leading companies that are offering Digital Marketing jobs in India:

    • IBM
    • Accenture
    • Xiaomi India
    • Nokia
    • Capgemini
    • Zee Entertainment Enterprises Ltd.

    At the start of the Digital Marketing training, you will be given all the information regarding your mentors and learning support. You can reach out to them if you face any issues. You can also contact us using the contact number on our website.

    Intellipaat offers one of the best master’s degrees in Digital Marketing. In this training program, you will become proficient in all the tools and technologies involved in the field of Digital Marketing, such as SEO, crawling, SERPs, on-page optimizations, etc. Moreover, you will attain the skills required to become proficient in this field. Intellipaat provides a 24-hour online assistance platform where you can get a resolution to all your queries.

    We will also provide lifelong access to the training material for free. Throughout this Digital Marketing course, you will work on several assignments and case studies that will provide you with industry experience. Further, our placement team will guide you and help you apply for and land some of the best Digital Marketing jobs in the world today. We also offer you our Digital Marketing master’s certification upon your course completion.

    You can take part in the placement assistance program provided by Intellipaat only after successfully completing the online Digital Marketing courses in India.

    No. Our placement team that provides job assistance will help you find the job you were looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This will boost your confidence and will increase your chances of attaining your dream job.

    Yes. The Digital Marketing courses include a practice test for students to become more familiar with the certification exam questions and format.

    The certification obtained from Digital Marketing training has lifetime validity and is recognized by top companies around the world.

    Yes, Intellipaat has some great learners from India whose numbers are increasing exponentially due to the immense scope of Digital Marketing in India. You can be living anywhere in India, be it West Bengal, Andhra Pradesh, Madhya Pradesh, Uttar Pradesh, Orissa, Kerala, Jharkhand, Assam, Punjab, Maharashtra, Bihar, Tamil Nadu, Rajasthan, Karnataka, Gujarat, Chhattisgarh or Haryana. Intellipaat’s Digital Marketing courses are just a click away from you.

    At Intellipaat, you can enroll in either the instructor-led online training or self-paced training. Apart from this, Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience, and they have been actively working as consultants in the same domain, which has made them subject matter experts. Go through the sample videos to check the quality of our trainers.

    Intellipaat is offering 24/7 query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail of email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our support team. However, 1:1 session support is provided for a period of 6 months from the start date of your course.

    Intellipaat is offering you the most updated, relevant, and high-value real-world projects as part of the training program. This way, you can implement the learning that you have acquired in real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.

    You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.

    Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.

    You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.

    Once you complete Intellipaat’s training program, working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded Intellipaat’s course completion certificate. This certificate is very well recognized in Intellipaat-affiliated organizations, including over 80 top MNCs from around the world and some of the Fortune 500companies.

    Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.

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