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Best Digital Marketing Course in India

22,555 Ratings

Become a Digital Marketer by mastering digital marketing tools and techniques with our Digital Marketing Course in India

  • Digital Marketing Course in India by iHUB, IIT Roorkee (An Innovation Hub of IIT Roorkee)
  • Learn Digital Marketing & Analytics skills from IIT Roorkee faculty & top Industry Experts
  • Master SEO, Paid Marketing, ChatGPT, Social Media Marketing, Google Analytics, Generative AI tools for marketing and more
  • Placement Assistance & Interview preparation sessions upon movement to the Placement Pool

Ranked Among the Top Digital Marketing Courses by India Today

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Key Highlights

50+ Live Sessions across 6 Months
43 Hrs of Self-paced Learning
20+ Industry Projects and Case Studies
6 Months of Applied Learning
Learn from IIT Faculty and Industry Practitioners
Flexible Schedule
Lifetime Free Upgrade
Mentor Support
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Digital Marketing Course in India Overview

What topics are covered in this digital marketing online training in India?

This digital marketing program in India will help you to learn about:

  • Digital Business Techniques and Skills Needed
  • Google Adwords PPC Campaigns
  • Google Reporting Tools
  • Content, Mobile, and Email Marketing
  • Google Analytics
  • Social Media Marketing
  • Effective Campaign Metrics
  • Digital Marketing Tools and Techniques
  • On-page SEO
  • Google Webmaster

There are no specific prerequisites mandated for enrollment in our digital marketing course in India.

The scope of digital marketing course in India is immense due to ever-increasing Internet users. Here are some reasons for you to consider our program:

  • A Digital Marketing expert in India earns around ₹550,000 p.a. – PayScale
  • 19,000+ job openings are listed for Digital Marketing professionals in India – LinkedIn
  • A rise of at least 10% in demand for marketing experts is expected by 2026 – The Bureau of Labor Statistics

The following professionals can start learning from the top digital marketing trainers in India:

  • Analytics experts
  • Sales professionals
  • Project Managers
  • Entrepreneurs
  • BI professionals
  • Marketing experts
  • Digital Marketing experts
  • Marketing Managers
  • Freshers
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Career Transition

55% Average Salary Hike

$1,27,000 Highest Salary

800+ Career Transitions

300+ Hiring Partners

Career Transition Handbook

*Past record is no guarantee of future job prospects

Meet the Digital Marketing Mentors

Who can apply for this Digital Marketing Course Certification in India?

  • Marketing Managers
  • Entrepreneurs and Analysts
  • Project Managers
  • Sales and Marketing Professionals
  • Business Intelligence Professionals
  • Digital Marketing Specialists
  • Freshers and Undergraduates
Who can apply

What roles does a Digital Marketing Professional Play?

Digital Marketing Associate

Digital Marketing Associates plans and executes successful online marketing and advertising strategies on social media and other digital platforms.

Digital Marketing Analyst

Develop digital ad and e-marketing campaigns via newsletters, targeted emails, reminders, sales updates, etc.

Social Media Manager

Handle all the social media accounts and editorial blogs and create new channels to connect with the users.

Content Writer

Write blogs, articles, social media posts, etc., that are SEO optimized and user friendly.

SEO Specialist

Responsible for boosting a website’s ranking on search engines like Google, Bing, and Yahoo, with thorough research and analysis.

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Skills to Master

SEO

Search Engine Marketing

SERPs

On-page optimization

Yoast

Webpage and blog post optimization

Real-time analytics

Web analytics

Domain and archive tools

Google Analytics

Email marketing

Social media marketing

Digital Marketing Strategy

Mobile marketing

Content marketing

Branding

Marketing Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

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Tools to Master

Google-Analytics Google-Ads Quora facebook instagram LinkedIn Youtube semrush Ahrefs Small_Seo_Tools ShareSale Mailchimp TagManager wordpress GoogleKeyword YoutubeAds Google-Trends Ubersuggest Crazyegg twitter yoast
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Digital Marketing Course Fees in India

Online Classroom Preferred

  • Everything in Self-Paced Learning
  • One-to-one doubt resolution sessions
  • Attend as many batches as you want for Lifetime
  • Job Assistance
23 Mar

SAT - SUN

08:00 PM TO 11:00 PM IST (GMT +5:30)

30 Mar

SAT - SUN

08:00 PM TO 11:00 PM IST (GMT +5:30)

$1,316 10% OFF Expires in

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  • Customized Learning
  • Enterprise grade learning management system (LMS)
  • 24x7 Support
  • Enterprise grade reporting

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Digital Marketing Course in India Curriculum

Live Course Industry Expert Academic Faculty

Module 1: Search Engine Optimization (SEO)

Preview

1.1 Introduction to Marketing and Advertisements
1.2 Introduction to Digital Marketing and Its Advantages over Traditional Marketing
1.3 Customer Centricity
1.4 What is SEO and how do search engines work?
1.5 Understanding On-page and Of-page SEO In Detail
1.6 Keyword Research
1.7 Technical SEO, Mobile SEO, and Schema Markups
1.8 Link building – Blogger Outreach and Other Techniques
1.9 Social SEO, Local SEO, and International SEO
1.10 SEO Audits
1.11 SEO Tools – SEMrush, Ahrefs, etc.
1.12 Algorithm Updates
1.13 How to Rank #1 on Google?

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Module 2: Understanding Business Problems

Preview

2.1 Introduction to Business Problems and Hypotheses Formulation in the following domains:

  • Marketing
  • Retail
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3.1 Segmentation, Targeting, and Positioning

  • Understanding Consumer Behavior
  • Influences on Consumer Behavior
  • Product Mix Decision
  • Branding Decisions
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4.1 Designing Service Offering

  • Understanding Pricing Strategies
  • Channel Design Decisions
  • Channel Management Decisions
  • Developing Advertising Campaigns
  • Developing Sales Promotions
  • Sponsorship Campaigns
  • Managing Public Relations
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5.1 Brand Positioning
5.2 Engagement Strategy
5.3 PR Activities

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6.1 Data Science in Marketing
6.2 Statistics for Data Science
6.3 Introduction to Supervised and Unsupervised Learning
6.4 Linear and Logistic Regression
6.5 Applications of Analytics – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value

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7.1 What is social media optimization?
7.2 Why social media marketing?
7.3 Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
7.4 Promotion of Content or Product(s) on these Platforms
7.5 Managing and Driving Engagement
7.6 Guidelines and Best Practices
7.7 Social Media Platforms – Case Studies

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8.1 Why Video Marketing?
8.2 How to Rank YouTube Videos at #1 Position?
8.3 Different Video Platforms – YouTube, etc.
8.4 Video Marketing for B2C Businesses
8.5 Video Marketing for B2B Businesses
8.6 Live Streaming and Video Uploads
8.7 Generating Leads from Videos
8.8 Optimizing Videos for Ranking

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9.1 Google Ads

  • What is Search Engine Marketing?
  • Overview of Different Paid Marketing Platforms – Google Ads and Facebook and Instagram Ads
  • Keyword Research for Google Ads, Bidding, Search, and Search Network Campaigns
  • Google Display Campaigns
  • Conversion Tracking
  • Remarketing
  • Mobile Ad Campaigns
  • A/B Testing
  • Scheduling Ads
  • Media Planning
  • Reporting and Management
  • Google Ads Account Audit
  • What is Programmatic Buying?
  • Programmatic vs Traditional Media Buying
  • Targeting Strategies in Programmatic Buying

9.2 Facebook and Instagram Ads

  • Understanding Facebook Marketing
  • Facebook Ads Manager
  • Business Manager
  • Facebook Ad Campaign Types and Objectives
  • Audience Targeting
  • Ad Formats
  • Budgeting and Scheduling
  • How to Add Facebook Pixel to a Website?
  • Reach and Frequency Buying

9.3 LinkedIn Ads

  • Introduction to LinkedIn Advertising
  • Different Types of Campaigns
  • How to Find the Right Audience?
  • Account-based Marketing
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10.1 What is email marketing?
10.2 Its Objectives
10.3 Tips and Tricks
10.4 Domain Reputation and SPF
10.5 Different Email Providers – Mailchimp, etc.
10.6 Campaign Creation – HTML and Built-in Editors
10.7 A/B Testing
10.8 Source Tracking, List Management, etc.

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11.1 Technical Understanding of Pages
11.2 Conversion Optimizations
11.3 Understanding User Behavior and Taking Actions Accordingly
11.4 Lead Capturing on Pages
11.5 A/B Testing of Pages

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12.1 What is affiliate marketing?
12.2 Its Benefits
12.3 Different Platforms
12.4 Affiliate Tracking on a Website
12.5 How to Handle Affiliates?
12.6 Handling Fraudulent Transactions
12.7 Tips and Tricks

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13.1 What is content marketing?
13.2 Its Objectives
13.3 Different Types of Content Marketing
13.4 Writing Blogs and Content and Promoting It on Different Platforms
13.5 Creating Engaging Videos and Promoting Them
13.6 What is Influencer Marketing?
13.7 How to Reach Out to Influencers and Engage Them?

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14.1 Understanding Google Analytics and Visitors’ Traffic Matrices
14.2 Understanding Visitor Behavior using Multiple Metrics
14.3 Slicing and Dicing Data
14.4 Understanding Growth Patterns
14.5 How to Build a Marketing Strategy by Seeing Traffic Patterns?
14.6 Channel Performance, Setting Goals, and Creating Reports and Dashboards
14.7 Measuring ROI as an Integrated Approach and Strategy Creation

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  • Job Search Strategy
  • Resume Building
  • Linkedin Profile Creation
  • Interview Preparation Sessions by Industry Experts
  • Mock Interviews
  • Placement opportunities with 400+ hiring partners upon clearing the Placement Readiness Test.
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Project Works

Projects will be a part of your Digital Marketing Course to consolidate your learning. It will ensure that you have real-world experience in the numerous domains of Digital Marketing.

Peer Learning

Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends – the possibilities are endless and our community has something for everyone!

class-notifications
hackathons
career-services
major-announcements
-collaborative-learning

Career Services

Career Services

Career Oriented Sessions

Throughout the course

Over 10+ live interactive sessions are arranged with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions that will help you stay on track with your upskilling.

Resume & LinkedIn Profile Building

After 70% of course completion

Get assistance in creating a world-class resume & LinkedIn profile from our career services team and learn how to grab the attention of the hiring manager at the profile shortlisting stage

Mock Interview Preparation

After 80% of the course completion

Students will go through a number of mock interviews conducted by technical experts, who will then offer tips and constructive feedback for reference and improvement.

1 on 1 Career Mentoring Sessions

After 90% of the course completion

Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learner’s educational background, past experience, and future career aspirations.

Placement Assistance

Upon movement to the Placement Pool

Placement opportunities are provided once the learner is moved to the placement pool upon clearing Placement Readiness Test (PRT)

Exclusive access to Intellipaat Job portal

After 80% of the course completion

Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners, including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

Digital Marketing Certification in India

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Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of the iHUB, IIT Roorkee.

This digital marketing master’s program in India is curated by experts from the top organizations in the world. After the training, you will work on a range of projects, which will provide you real-world experience. Upon executing the projects successfully, you will receive the digital marketing certification from us.

Besides, this digital marketing course in India is designed to help you clear the following certification exams:

  • Google Analytics Individual Qualification (IQ) Certification
  • Google AdWords Certification
  • HubSpot Certification Exam

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Digital Marketing Course in India FAQs

What is the salary of a specialist in digital marketing in India?

As per Glassdoor, the average salary of a digital marketer in India is about ₹300,000 p.a.

Our online top digital marketing course in India is very reasonably priced with an aim to help learners master all digital marketing tools, and you will have 24/7 access to the online learning support team. After the completion of this digital marketing course, you will receive job assistance, from our career services team, which includes services such as career counseling, resume-building, mock interviews, etc. The material, and any other updates to it, will be available to you for a lifetime. Consider this course a one-time investment.

With the priorities of most businesses being lead generation, ROI of various marketing activities, and securing sufficient budgets for promotional activities, organizations are turning to digital marketing to strengthen their marketing efforts.

As a budding digital marketer, you will be on a rewarding, dynamic, and lucrative career path and have opportunities to work with an exciting mix of clients. The workplace will offer:

  • A constant challenge
  • An opportunity for you to acquire an ever-expanding skillset
  • Creativity as well as creative autonomy

The following are the roles and responsibilities of a digital marketing specialist:

  • Coordinating with web developers and designers for the design and functionality of a website and the process involved
  • Generating all website content and meeting online objectives through a focused content strategy
  • Ensuring that the target audience easily finds the website by optimizing the website structure and content with SEO and/or SEM
  • Converting website visits into online sales by making the user experience easy and by offering special deals
  • Managing the online presence and brand of a company through social networking tools and engagement with consumers in real-time

Once you are enrolled in this best digital marketing course in India, you will receive access to all the e-learning content on our LMS. The study materials and their upgrades will be accessible for your lifetime.

The following are the benefits of taking this top digital marketing course in India:

  • This course is aligned with industry standards
  • The course is led by the IIT Roorkee faculty and industry practitioners
  • The real-time projects translate into hands-on experience in the field
  • You will have lifetime access to the course material and all upgrades
  • Our 24/7 online learning support is always available for learners
  • The course will transform you into a job-ready professional
  • 1:1 with industry mentors is provided
  • Doubt-clearing can be done during the live sessions
  • Both professionals and freshers can take advantage of the flexible sessions
  • Widely recognized certification from iHUB, IIT Roorkee (An Innovation Hub of IIT Roorkee) and Intellipaat
  • Access to Intellipaat’s over 400 hiring partners
  • Job assistance is provided by our career services team after the certification
  • There are job search resources available on our website to help with job hunting

The following are some of the leading companies that are offering digital marketing jobs in India:

  • IBM
  • Accenture
  • Xiaomi India
  • Nokia
  • Capgemini
  • Zee Entertainment Enterprises Ltd.

At the start of the digital marketing training in India, you will be given all the information regarding your mentors and learning support. You can reach out to them if you face any issues. You can also contact us using the contact number on our website.

Intellipaat offers one of the best master’s degrees in digital marketing. In this training program, you will become proficient in all the tools and technologies involved in the field of digital marketing, such as SEO, crawling, SERPs, on-page optimizations, etc. Moreover, you will attain the skills required to become proficient in this field. Intellipaat provides a 24-hour online assistance platform where you can get a resolution to all your queries.

We will also provide lifelong access to the training material for free. Throughout this digital marketing course, you will work on several assignments and case studies that will provide you with industry experience. Further, our placement team will guide you and help you apply for and land some of the best digital marketing jobs in the world today. We also offer you our digital marketing master’s certification upon your course completion.

You can take part in the placement assistance program provided by Intellipaat only after successfully completing the online digital marketing courses in India.

No. Our placement team that provides job assistance will help you find the job you are looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This will boost your confidence and increase your chances of attaining your dream job.

Yes. The digital marketing courses in India include a practice test for students to become more familiar with the certification exam questions and format.

The certification obtained from digital marketing training in India has lifetime validity and is recognized by top companies around the world.

Yes, Intellipaat has some great learners from India whose numbers are increasing exponentially due to the immense scope of digital marketing in India. You can be living anywhere in India, be it West Bengal, Andhra Pradesh, Madhya Pradesh, Uttar Pradesh, Orissa, Kerala, Jharkhand, Assam, Punjab, Maharashtra, Bihar, Tamil Nadu, Rajasthan, Karnataka, Gujarat, Chhattisgarh or Haryana. Intellipaat’s digital marketing courses are just a click away from you.

Intellipaat is offering 24/7 query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail of email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our support team. However, 1:1 session support is provided for a period of 6 months from the start date of your course.

Intellipaat provides placement assistance to all learners who have successfully completed the training and moved to the placement pool after clearing the PRT( Placement Readiness Test) More than 500+ top MNC’s and startups hire Intellipaat learners. Our Alumni works with Google, Microsoft, Amazon, Sony, Ericsson, TCS, Mu Sigma, etc.

Apparently, no. Our job assistance is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.

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